Jesse Smith Email & Phone Number

Keaau, HI, US

• Product Manager and Product Owner for F5 Labs, the threat research team for F5.
• Own vision, roadmap, and day-to-day management of AEM-hosted website. Balance the needs of the customer with the needs of the business. Continually drive awareness of F5 as a security provider, while supporting.
• Own user story backlog of Agile development backlog in ADO. Author detailed and crisp user stories to enhance customer experience and improve platform functionality.
• Partner daily with developers, UX professionals, security SMEs, marketing teams, and technology teams to develop enhancements, communicate information, drive engagement, and delight customers.
• Develop, maintain, and champion "success" dashboards across multiple categories (site analytics, email newsletter campaign, site search, SEO, etc.) to guide senior stakeholder prioritization and decisions. Deliver.

Seattle, WA

• Manage the F5 Labs web publishing platform, including document conversion, publishing, HTML formatting, content performance monitoring, content life cycle management, and data-driven improvement
• Upgrade and maintain the production calendar architecture for all for all of Security Marketing
• Lead collaborative efforts with all other Security Marketing content creation stakeholders to synthesize production processes and amplify content impact
• Analyze customer data to continually refine and improve outreach through web, email, and social
• Work with Security Engineering SME teams to collect and process data
• Work with F5 Labs data engineers to define data processing, reporting analytics and alerts

JBLM, Washington

• Provide direct leadership and mentoring for 8 junior members of the organization; identify and disseminate opportunities to directly engage with the Western Washington community.
• Help prepare the unit to respond in emergency situations such as natural disasters or extreme weather events; prepare and disseminate worldwide threat briefs for senior leadership.

Redmond, WA

• Identify key pain/joy points throughout the product journey across 5 channels; create actionable recommendations for each channel based on overall product strategy, appropriate product positioning and promotion, and.
• Act as team lead for student consulting team, generating workflow plans and leading discussions to maximize cross-functional expertise. Ensure project remains on ambitious timeline throughout strategic pivots.

Coupeville, WA

• Identified and enabled acquisition of nontraditional resources and financing sources (crowdfunding, non-profit-oriented mortgage refinancing options, work-in-kind, grants) to facilitate initial purchase of $375K target.
• Created business plan to tap into one million visitor market, to result in a self-sustaining revenue generation model for the target property and serve as an anchor for further community development.

Bellevue, Washington

• Designed, executed, and presented a competitive analysis project focusing on customer experience across 9 retail environments, and recommended strategic short- and long-term actions to multiple Directors and Vice.
• Led an analytical project examining a firm’s $6M per month contract with T-Mobile to create evaluative metrics and identify current and future impacts to the business. Used this project to participate in contract.

Bothell, WA

• Analyzed $4.7B potential market for compostable food service items and other potential product lines, providing strategic recommendation of future product development.
• Conducted case research of four material sciences companies and provided full briefs along with lessons learned to facilitate replication of success in the scale-up phase.

Fort Campbell, KY

• Developed an information collection and analysis system to access 67% more data and reduce the time to produce reports by 50%. Maintained competitive awareness of 62 countries to provide 70+ strategic presentations to.
• Provided real-time situational analysis to pilots and tactical ground forces throughout seven deployments while protecting multi-million dollar equipment and the safety of over 300 aircrew members.

Master Of Business Administration (Mba), Buerk Center Entrepreneurship Certificate

Activities and Societies: BizTech Club, Foster Marketing Association, Entrepreneurship & Venture Capital Club, Strategy Club, Consulting.

Bachelor Of Arts (Ba), Political Science / History