Bring me your problems. Solutions are fine, but I want your problems. And I want you to stick around, so I can get to know how those problems affect you.Supply-side marketing is great if you want to chase KPIs and make the green number go up. But if you want long-term value creation, both for your business and your customers, you need to start from what your customer wants, not from what you want to sell. That takes more time. It's harder to get right. It means spending money and getting to know your customers as more than just personas. It often means overhauling your processes and breaking down silos instead of just pursuing business-as-usual.And when you do get it right, it's the path to customer loyalty. Trust. Brand value. All those intangible things that make the great companies great, and that decay when those same companies lose their focus on solving problems for their customers.I work every day with security experts, developers, UX professionals, and other marketers, and I know how to speak all their languages and bring everyone along towards the bottom line goal: helping the customer.Bring me your problems.