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Commercially astute digital marketing manager with extensive expertise in executing data-driven, multi-channel campaigns across B2B and B2C sectors. Proven track record in optimising digital strategies to deliver measurable business outcomes including reducing CPA, maximising ROI, and enhancing brand visibility. Experienced in leading cross-functional teams and managing stakeholder relationships to align marketing initiatives with business objectives.KEY CAREER ACHIEVEMENTS • Improved lead quality and reduced acquisition costs through a 30% YoY traffic increase following a
Geospatial Insight Limited
View- Website:
- geospatial-insight.com
- Employees:
- 29
-
Digital Marketing ManagerGeospatial Insight Limited Jan 2021 - PresentBirmingham, England, United KingdomResponsible for development and execution of a data driven digital marketing strategy, focussed on enhancing brand visibility, driving lead generation, and launching new products successfully.• Created strategic marketing briefs aligned with business goals, clearly defining target audiences and measurable objectives• Collaborated with sales, technical, and product teams to produce impactful digital content• Monitored digital KPIs to assess campaign performance and amend to improve performance • Educated all business areas on best practice digital marketing techniques ensuring support for marketing campaigns at all stages of the sales funnel• Conducted audience segmentation, competitor analysis, and market positioning to inform marketing briefs• Managed daily marketing team operations, including recruitment, ensuring timely and budget- compliant campaign delivery
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Digital Marketing ManagerImi Precision Engineering Jan 2016 - Dec 2019Birmingham, United KingdomDirected global digital marketing initiatives, driving SEM strategy and ecommerce optimisation across 35+ countries to enhance visibility, lead generation and online sales.• Designed and implemented a new channel strategy expanding reach of marketing approach• Collaborated with marketing teams to develop an optimisation roadmap improving customer experience and boosting ecommerce metrics• Developed and delivered training to marketing partners in other countries to empower them to improve the performance of their local SEM strategy• Proactively managed media agencies to maximise budget efficiency, achieve objectives and leverage new opportunities• Worked closely with telesales to identify and implementation improves to the sales lead process which resulted in response team improving from 45 to 10 mins -
Direct Marketing & Trading ConsultantAviva Mar 2012 - Dec 2015EastleighOversaw development and deployment of UK customer acquisition plan to achieve financial targets, spanning consumer, small business, and international health products.• Led cross location projects contributed to enhance acquisition marketing efficiency, driving measurable improvements in campaign outcomes• Managed £1.5m acquisition budget, ensuring accurate planning, forecasting and optimisation across all owned and paid media• Leveraged retargeting and personalised advertising to reduce churn and enhance customer engagement• Migrated outbound lead processes in-house, improving sales conversion rates by 66% -
Marketing ExecutiveHoburne Ltd Jun 2007 - Mar 2012Bournemouth, United KingdomBroad marketing role responsible for strategic planning and daily management of digital marketing plans spanning both holiday and holiday home sales and golf club visits. -
Marketing Communications AssistantPortman Building Society Apr 2004 - Jun 2007Bournemouth, United Kingdom
John Smith Skills
John Smith Education Details
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Professional Diploma In Marketing -
Bachelor'S Degree
Frequently Asked Questions about John Smith
What company does John Smith work for?
John Smith works for Geospatial Insight Limited
What is John Smith's role at the current company?
John Smith's current role is Digital Strategy | Performance Marketing | Customer Acquisition | Strategic Planning | SEO & Content Optimisation.
What is John Smith's email address?
John Smith's email address is jo****@****ion.com
What is John Smith's direct phone number?
John Smith's direct phone number is (800) 514*****
What schools did John Smith attend?
John Smith attended Chartered Institute Of Marketing, Southampton Solent University.
What skills is John Smith known for?
John Smith has skills like Digital Marketing, Marketing Communications, Email Marketing, Marketing, Direct Marketing, Online Marketing, Marketing Strategy, Account Management, Online Advertising, Social Media Marketing, Web Analytics, Integrated Marketing.
Who are John Smith's colleagues?
John Smith's colleagues are George Irons, Paul Fearn, Dhileep Raja, Harry Bogiatjis, Christopher Love, Fiona Cocks, Adam Sweenie.
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