John Smith Email & Phone Number

Birmingham, England, United Kingdom

• Responsible for development and execution of a data driven digital marketing strategy, focussed on enhancing brand visibility, driving lead generation, and launching new products successfully.
• Created strategic marketing briefs aligned with business goals, clearly defining target audiences and measurable objectives
• Collaborated with sales, technical, and product teams to produce impactful digital content
• Monitored digital KPIs to assess campaign performance and amend to improve performance
• Educated all business areas on best practice digital marketing techniques ensuring support for marketing campaigns at all stages of the sales funnel
• Conducted audience segmentation, competitor analysis, and market positioning to inform marketing briefs

Birmingham, United Kingdom

• Directed global digital marketing initiatives, driving SEM strategy and ecommerce optimisation across 35+ countries to enhance visibility, lead generation and online sales.
• Designed and implemented a new channel strategy expanding reach of marketing approach
• Collaborated with marketing teams to develop an optimisation roadmap improving customer experience and boosting ecommerce metrics
• Developed and delivered training to marketing partners in other countries to empower them to improve the performance of their local SEM strategy
• Proactively managed media agencies to maximise budget efficiency, achieve objectives and leverage new opportunities
• Worked closely with telesales to identify and implementation improves to the sales lead process which resulted in response team improving from 45 to 10 mins

Eastleigh

• Oversaw development and deployment of UK customer acquisition plan to achieve financial targets, spanning consumer, small business, and international health products.
• Led cross location projects contributed to enhance acquisition marketing efficiency, driving measurable improvements in campaign outcomes
• Managed £1.5m acquisition budget, ensuring accurate planning, forecasting and optimisation across all owned and paid media
• Leveraged retargeting and personalised advertising to reduce churn and enhance customer engagement
• Migrated outbound lead processes in-house, improving sales conversion rates by 66%

Bournemouth, United Kingdom

Broad marketing role responsible for strategic planning and daily management of digital marketing plans spanning both holiday and holiday home sales and golf club visits.

Bournemouth, United Kingdom

Professional Diploma In Marketing

Bachelor'S Degree