Phil Smith Email & Phone Number

England, United Kingdom

If you want to grow your business, or improve the perception of your brand, or re-dress your digital shop window, or simply want an informed insight into whether your current marketing communications are working as well for you as they should be, you should talk to me.I am passionate about understanding what makes your business special and helping you to present it in the most effective light to your target audience. Visit www.clearly.co.uk to find out how to get in touch with me.

• Responsible for the conception and development of Global Communications Strategy• Appointed to manage the flow of information and raise awareness of long term objectives• Change manage organisational transition from traditional channels to digital platforms• Developed website & social media presence & implemented innovative text & email strategy• Developed an ‘in-house’ video team to promote products & events globally• Developed an ‘in-house’ social media, content creation and photography teams• Honed website to improve UX and support multiple desktop and mobile platforms• Devised and delivered a fundraising marketing campaign resulting in a significant increase• Created & delivered marketing & communications strategies for conferences & events at O2 and Wembley Arenas• Developed Apps & maintained social networking feeds to improve delegates experience• Implemented a new CRM database to facilitate improved market segmentation & targeting• Introduced innovative smart-phone based systems for the payment and collection of cashAs Head of Communications I worked with the senior management team to advise and develop strategy to communicate to and engage with our various audiences in both the day-to-day flow of information and in raising awareness of longer term objectives.In addition to my strategic role I ran teams producing all web, e-marketing, print, photography, video and social media - developing a cohesive digital strategy supported by print where appropriate as well as implementing a considered strategy for email and text communications and giving creative direction.

• Responsible for a broad range of digital marketing communications consultancy services • Developing & implementing corporate identity & brand development new media strategies• Created content management systems, e-marketing platforms & social media campaigns • Utilised digital marketing channels to streamline and optimise clients business practices • Established & developed relationships with major clients such as Vauxhall Motors & Centrica• Managed a world-wide client base across the UK, Europe, USA, Israel and Hong KongI set up my own company in 1999 offering a broad range of marketing communications services – graphic design, brand development, print work, video, copy writing, but especially focussed on new media. I particularly enjoyed the opportunities that the digital age opened up for organisations both big and small to communicate more widely and effectively and helping them to make good decisions about using communications channels they were not familiar with.We built dozens of websites, but also helped our clients to develop other ways of building customer loyalty using digital means such as e-marketing, social media, and sticky content. I made a deliberate effort to avoid any particular niche market which lead to me gaining experience in the challenges of developing an online presence for a diverse array of businesses and organisations.We never advertised – all of our work came from word-of-mouth recommendation which I would hope says something about how I endeavour to satisfy my customers. Although I began the business doing a lot of coding and design work myself - something I'm still capable of doing - I also enjoyed developing a team around me so that I could focus on client-relationship and growth.

I held a number of senior roles and gained experience managing people and projects. Highlights include;• managing a multi-million pound national business re-organisation project, including the challenging experience of making 1000 people redundant• being the youngest ever Customer Relations Manager during a time of massive change and developing the critical relationship with its Ombudsman • devising and implementing strategy for dealing with the opening up of energy markets to competition• running a 300 seat call centre, with a hierarchical management structure in a very demanding environment

I've always been creative and play a number of instruments as well as enjoying singing and song-writing. After leaving school I was fortunate to spend a number of years pursuing this career, touring and recording and thoroughly enjoying myself. Like a lot of musicians I achieved a certain level of success, but never really broke through into the big time.