•Responsibilities include overseeing the development of all creative elements for advertising, gym visuals, and website. This includes video production, photography, graphic design, and managing UGC content. •Managing and maintaining each gym's social media accounts to ensure a consistent and engaging online presence. •Coordinating a comprehensive content development calendar for both day-to-day and long-term marketing efforts. •Utilizing analytical tools to monitor audience engagement, identify relevant keywords, and stay updated on industry trends. •Curating a bank of user-generated content (UGC) to foster authenticity and strengthen the brand's online community.

I’m a digital marketer, filmmaker, photographer and entrepreneur based in Montreal, Canada. I'm a creative storyteller capable of creating innovative and engaging content for the digital landscape. www.therandysmithI am also the owner of one of Montreal's most successful wedding photography businesses: www.mandyandrandy.com

•I joined Apollo in its early stages and played an integral role in transforming a five-person company into an industry leader within the electric scooter space. Spearheading all organic content, I also played a key role in campaign launches and ad campaigns, driving their success with strategic planning and content execution. Additionally, I provided consultation on product naming, naming the 2024 model, Apollo Go.•Managing both internal and external content teams to ensure efficient and effective operations. •Conceptualizing, scripting, filming, and editing original features, product reviews, podcasts, and paid advertisements. •Overseeing social media management and community growth initiatives to foster engagement and expand brand reach. •Building and maintaining relationships with community members, influencers, partners, and industry experts to amplify content reach and engagement. •Defining Key Performance Indicators (KPIs) to evaluate the effectiveness of marketing campaigns and content, facilitating data-driven decision-making. •Continuously testing and iterating content strategies to optimize performance and drive business objectives. •Conducting comprehensive competitor analysis to identify opportunities to differentiate Apollo and stand out in the market, while also generating monthly social media and content reports to track performance and inform strategic decisions.

•Successfully managed multiple simultaneous digital campaigns for various products, leveraging strategic partnerships with salons, cultivating influencer relationships, and collaborating with hair industry experts. •Demonstrated strong organizational skills by effectively prioritizing and scheduling announcements, promotions, events, and contests to ensure optimal campaign performance and maximum audience reach. •Maintained a well-structured 60-day content calendar, ensuring a continuous flow of captivating content and preventing any lapses in the brand's online presence.

•Formulated well-defined marketing objectives and strategies for prominent brands, including UFC and Ghostbusters, ensuring alignment with overall business goals and target audience preferences. •Produced comprehensive marketing activity reports and metrics to effectively evaluate the performance and success of marketing initiatives, providing valuable insights for data-driven decision-making. •Created, proofread, and edited copy across multiple marketing channels, ensuring a consistent and compelling brand voice throughout all communications. •Leveraged expertise as the lead photographer and videographer to create engaging short-form videos, captivating photos, and other dynamic media assets, enhancing brand visibility and driving audience engagement.

• Orchestrated the complete content lifecycle, from Insight gathering through Ideation, Storyboarding, Scripting, Pre-producing, Producing, Post-producing, and culminating in Publishing & Tracking.• Formulated, executed, and meticulously monitored the budget and Key Performance Indicators (KPIs) for the annual content marketing strategy.• Conducted compelling and insightful interviews with distinguished QMJHL players and esteemed alumni, including iconic figures such as Patrick Roy, Michel Goulet, Jonathan Huberdeau, and Gilles Courteau.• Expertly recruited and cultivated a proficient team of freelance video production professionals, offering adept supervision to uphold the standard and efficiency of all projects.