Cofounder Certifydtek & FelectricoCommercial- Developing & executing business strategies to expand product offerings & reach new customers across multiple marketplaces in Pakistan, Saudi Arabia, & UAE.- Building & maintaining key partnerships with marketplace platforms, ensuring optimal visibility & sales growth.- Identifying & capitalizing on new opportunities, driving revenue growth & market share increase.- Analyzing market trends, competitor activity, & customer insights to inform business decisions & optimize product offerings.- Managing a product portfolio of over 160 products, ensuring optimal product mix, pricing, & inventory levels.Operations- Overseeing day-to-day operations, ensuring seamless processes & driving efficiency across teams.- Managing inventory management, order fulfillment, & shipping logistics for timely delivery & high customer satisfaction.- Implementing process improvements & automation to reduce costs & enhance productivity.Supply Chain- Building & managing relationships with suppliers, negotiating deals & ensuring timely delivery of products.- Developing & implementing a robust supply chain strategy, ensuring high-quality products at competitive prices.E-commerce- Developing & implementing e-commerce strategies to drive sales growth & customer engagement across multiple marketplaces.- Optimizing product listings, search engine rankings, & advertising campaigns to increase visibility & conversions.Key Achievements- Achieved AED 1,000,000 in sales in 7 months.- Maintained an Average Order Value (AOV) of AED 1,900.- Achieved a repurchase rate of 29%.- Successfully expanding product offerings & reach across multiple marketplaces.- Building & maintaining a high-performing team across commercial, operations, supply chain, & e-commerce functions.

Devised short and long term strategy for the entire Mother & Baby and Pet Supplies categories.Responsibilities:• End to end responsibility of the category including category financial performance management – GMV, Items, Orders and profitability• Responsible for category operational excellence – quality return rate, G2N, Cancellations etc.• Responsible for overall category health: Engagement - drive active seller growth, assortment growth and seller concentration management• Drive assortment health – maximize selling/visible ratio and SKU impressions• Diversify category mix to deliver performance via the channels as decided in the business plan• Keep apprised on market trends and developments pertinent to category including pricing, product launches, innovation, regulatory implications and consumer trends and behavior• Launched PL Brands for Mother and Baby by the name of Spiffy

• Own planning, executing and performance management of marketplace campaigns to drive assortment growth• Revamped the category tree and attribute management of Product Hierarchy and SKUs resulting in 20% decrease in product uploading time across all sellers and in an average 2x more pages views for products• Developed a decision matrix which resulted in 50% lower order cancellations and returns by removing 5000 sellers• Managing, motivating and mentoring a team of 7 brilliant individuals for catalogue management and growth of Marketplace Sellers

• Analyze, track and control store profitability by optimizing retail space and operating costs for 61 stores nationwide• Developed Power BI dashboards for tracking, analyzing and controlling Revenue and Expenses across the network • Assist in leading the annual store-wise budgeting exercise in partnership with finance• Recommend strategic interventions on an ongoing basis for value enhancement and cost optimization to ensure budget compliance and cost efficiency• Partner with Network Expansion to identify and analyze potential business opportunities for new stores• Track and forecast store performance and customer demand to optimize stock allocation

• Conducted market research, customer profiling and observational study to deduce current market trends and implement customized solutions for Khaadi Accessories• Planning Store Activation strategies to increase footfall post COVID lockdown• Assisting with Product Development, Branding and Pricing• Planning and executing in store Visual Merchandising• Planning and launching promotional campaigns online and in stores

• Developed Power BI dashboards for tracking sales and analysing product performance• Tracked store performance and demand forecasting to optimize stock allocation based on consumer behaviour• Developed product range plan for RTW Western for Summer 2021

• Assisted with the development of SOP’s for routine processes within the department • Provided support on verification of BOQs, CAPEX comparatives and Budgets of upcoming stores• Assisted in invoicing and payment management in due coordination with finance and procurement • Assisted in the budget Vs actual monitoring of CAPEX• Assisted the Store Design team for analysis related to design development• Assisted the admin team to formalize activities related to shifting to new head office• Assisted the procurement team to coordinate with vendors regarding procurement and invoicing related matters

• Worked as Shift Manager at Khaadi Luckyone, Khaadi Dolmen Mall and Khaadi Com 3 Assisting, supporting, managing and motivating a team of 42 to increase sales, maintain awareness of market trends in the retail industry and initiate changes to improve the retail operations and business. Special Projects:• Mystery Shopping in South Region• Develop a format for Shift brief at retail stores- Made the 20 min shift brief at retail stores action and result oriented• Performance Tracker - Developed a performance chart for visibility of the achieved and target KPIs for store and individual Sale Advisors • Employee Break Management - Introduced break cards at Stores

An NGO motivated to eradicate poverty and unhygienic conditions from Karachi. It has been managing different affairs of parks located in Karachi. During the last heatwave, our team set out on a mission to provide clean drinking water in crowded areas of the city and accomplished this goal by installing 10 water coolers in these areas

Sales, Finance and Supply Chain Intern.Responsibilities:Sales Diagnostics, Bottler's Efficiency, Pre-sell and distribution, and Retail Management.Accomplishments - Brought changes to order booking mechanism which saved 20 seconds of Distribution truck at every outlet- Gave insights over Price difference at wholesaler and retailer- Brought changes in Receipt generation which saved resources Responsibilities:- Market Visits to collect information regarding consumer behaviour- Route Visits to ensure that Planograms are followed- Analysed PreSell and Distribution mechanism of Punjab Beverages- Ways to increase efficiency -Monitoring market prices locally for Faisalabad ( Jhang bazar,rail bazar, aminpur bazar, montgomery bazar, katchery bazar, karkhana bazar)-Productivity of daily planned shops to be visitedFranchise department• Lahore • Faisalabad • Islamabad

-Managed accounts, finance, Corporate Affairs and Operations -Overlooked all financial dealings-Supervised a team of 50 students -Generated revenues of 0.6 million for Event- Mathematika III - Managed to get record number of registrations from participants in Event - Mathematika III

Elected Council Member –Head of Corporate Affairs (Raised 4 Million through Sponsorship from Lucky Cement, Rayden College and HBL)– Managed finances– Managed Operations – Managed to get 2500+ participants (highest in 6 years)