Luis Alvarez Email & Phone Number

Milano, Lombardia, Italia

As an Enterprise Account Director, I'm part of LinkedIn Global Sales Organization.The main focus is managing Italian Enterprise Accounts, helping with their business objective through Linkedin' Solutions and AI Solutions, and enhancing customer's Digital Marketing and Recruiting Marketing results.

Milano

Milan, Lombardy, Italy

• As an Enterprise Media Solutions Consultant, I have been part of LinkedIn Global Sales Organization. The main focus in managing 20 Key Italian Enterprise Accounts (sectors Banking, Insurance, Telco, Energy, Fashion…).
• define the strategy to reach my targets and prioritize the accounts
• identify and engage with key decision makers (HR Director, Marketing Director and CEO)
• showcase LinkedIn Media, Artificial Intelligence Solutions (Talents Insights and analytics), define a tailor-made project, negotiate and sell it to the customer
• monitor the results, measure the ROI, analyze and present monthly analytics reports to customers in order to build a solid partnershipInternal Leadership:
• Collaboration Project with LinkedIn partners and agencies to escalate LinkedIn Media Selling

Milan Area, Italy

• As an Enterprise Media Solutions Manager, I have been part of LinkedIn Global Sales Organization. My mission is helping Enterprise Accounts to innovate their Digital Marketing, Recruitment Marketing, Employer Branding.
• finding and engaging key decision makers at our priority accounts
• drive continued pipeline progression providing accurate forecasting to Sales Managers
• focus on Existing Customers Growth (Re-selling & Up-selling Media) and customers' solutions utilization to increase their skills on our Media Solutions and their ROI
• continuous analysis of active and passive sectors/customers to identify new business opportunities
• developing Media Business (White Space) inside the Italian and Spanish Market through client’s events and webinars (more than 20 per year Public Speaking Activities) or live product demonstrations via 1:1.

Seregno

• As Account Manager, I worked with our clients to build and execute their Digital Marketing & Employer Branding projects. As internal Leader of our Official LinkedIn EMEA Talent Partnership, I help firms Build, Engage.
• Responsibility for building and maintaining a pipeline of prospective and current customers Digital Marketing & Employer Branding deals.
• Continuous analysis of active and passive sectors/customers to identify new business and product development opportunities
• Implementation of Recruiting Strategies to optimize client’s talent acquisition processes and to become employers of choice through improving Employer Brand
• Analyze and present monthly analytics reports to customersInternal Leadership:
• Mentoring junior members of the team

Santander

• As Co-Founder and Owner took the responsibility to build a pipeline of prospects, finding and engaging key decision makers, meeting client on a regular basis to discover needs/pains and review achieved results with the.
• Creation of media campaigns 2.0
• Drafting and implementation of short, medium and long term editorial plans
• Publishing content on the Social and Management Web Community Platforms
• Implementation and management of communication strategies based on Social Media, from the conception to the allocation of resources to be used for the development of the project.
• Monitoring of brand positioning and services offered in relation to the market to which it belongs

Santander

Direction and production of the television program "Abierto low cost"-Budget Management-Production of the daily television program- Author of texts for television entertainment products- Creation of subjects and scripts for TV format- Design and production of television commercials

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