Shane Mcintyre Email & Phone Number

Orange, California, Us

As the founder of a successful growth marketing agency, I specialize in D2C and B2B growth marketing, demand generation, and product management. My agency offers strategic consulting services that cover marketing strategies, marketing automation, analytics, persona development, and growth tactics.In my role, I oversee the entire growth funnel—from customer acquisition and activation to retention and revenue—developing and implementing data-driven strategies to drive scalable growth and optimize the customer journey. I have advised CEOs, boards, C-level executives, and entrepreneurs on go-to-market and growth strategies.My expertise spans omnichannel contact centers and cloud-based contact center solutions (CCaaS) across various industries. I have extensive experience with CRM tools such as Salesforce, Pardot, Marketo, Zoho, and HubSpot, and accel in data-driven attribution and offline conversion tracking.I manage and optimize paid advertising channels, including Facebook Ads, Google AdWords, LinkedIn Ads, and more. Additionally, I develop impactful content marketing and SEO strategies across multiple verticals, lead go-to-market launches, play a pivotal role in unit economics, and provide financial modeling for startups.I take ownership of profit and loss (P&L), budgets, and revenue forecasting, ensuring sustainable and profitable growth for the businesses I consult for and manage. My passion lies in building high-performance teams and fostering personal and professional growth.Specialties: Growth Marketing, Demand Generation, Lead Generation, Marketing Automation, Analytics, CRM Tools (Salesforce, Pardot, Marketo, Zoho, HubSpot), CCaaS, Omnichannel Contact Centers, Paid Advertising (Facebook Ads, Google AdWords, LinkedIn Ads), Content Marketing, SEO, Go-to-Market Strategy, Financial Modeling, P&L Management, Revenue Forecasting

At Intellivo, we empower customers to maximize lead potential by instantly connecting with new leads through AI-driven voice and conversational SMS. Our cutting-edge technology ensures no opportunity slips through the cracks by bridging the gap between lead generation and sales engagement, effectively boosting contact rates and appointment scheduling.Key Responsibilities and Achievements:Co-Founder: Developed and executed the go-to-market strategy, driving the company's vision and growth.Strategic Direction: Provided strategic direction around leveraging various technology stacks, including OpenAI, Twilio, Eleven Labs, and other advanced AI tools.AI Solutions: Innovated AI-driven solutions for the CCaaS (Contact Center as a Service) space, enhancing lead generation and sales engagement processes.Technology Integration: Integrated AI technologies to improve operational efficiency and customer engagement, resulting in higher conversion rates and improved customer satisfaction.Industry Expertise: Applied extensive knowledge of omnichannel contact centers and cloud-based contact center solutions to develop and implement effective lead engagement strategies.Collaboration and Leadership: Led cross-functional teams to develop, deploy, and refine AI-driven solutions, fostering a collaborative environment that drives innovation and results.Intellivo's innovative solutions transform the way businesses engage with leads, ensuring timely and effective communication that boosts sales performance and enhances customer experiences.Specialties: AI-Driven Lead Engagement, Conversational SMS, Voice AI, Go-to-Market Strategy, Technology Integration, OpenAI, Twilio, Eleven Labs, CCaaS, Omnichannel Contact Centers, Lead Generation, Sales Engagement, Conversion Optimization

Fountain Valley, Ca, Us

Provide strategic vision and operational leadership to a high-performance, multi-channel, direct-to-consumer real estate and mortgage company. Designed and implemented growth marketing strategies that deliver a world-class customer experience while optimizing revenue and customer growth.Key Responsibilities and Achievements:Developed and executed go-to-market (GTM) and product strategies in response to a rapidly changing market.Hired, managed, and mentored a cross-functional team of 30+ FTEs, fostering a collaborative and high-performance culture.Created the tone of business, corporate culture, and operational cadence, driving company-wide alignment and productivity.Managed paid marketing channels, including Facebook Ads, Google AdWords, Microsoft Ads, Taboola, Outbrain, TikTok Ads, and Adroll.Launched an automated and integrated omnichannel CCaaS, achieving 40% contact rates using Convoso, SendGrid, Twilio, Zoho, Zapier, and other marketing automation tools.Created comprehensive reporting and financial models using Excel, Monday.com, and Airtable, aggregating data from various sources to inform decision-making.Implemented sales enablement tools across the organization, including Zoho, SharePoint, and Monday.com, enhancing sales efficiency and effectiveness.Engineered the customer journey from click to closing, averaging 28 days, exceeding industry standards.Recruited and developed a marketing team, including social media managers, content writers, web developers, and designers.Implemented multi-touch attribution using Google Analytics, offline conversions, cAPI, and Zoho, ensuring accurate performance tracking.Managed relationships with external partners, including agencies, publishers, and affiliates.Full ownership of P&L, budgets, and forecasting across multiple divisions, ensuring financial health and growth.Applied conversion rate optimization techniques using Google Optimizer, Hotjar, and other tools.

Built a successful health insurance brokerage by leveraging technology and marketing systems to match consumers with the right health plan. Oversaw the design, development, and marketing of all products, using data-driven insights to inform product branding and market penetration strategies.Key Contributions:Developed and executed GTM and product-specific sales strategies, significantly increasing our customer base, revenues, and profitability.Scaled the business from 0 to 15,000 insurance and telehealth clients in 4 years.Defined and monitored KPIs across all operational and marketing processes to ensure alignment and efficiency.Oversaw API development and integration of CMS/HHS Web Broker platform with Healthcare.gov.Managed over $4M in advertising spend across multiple channels, including Google AdWords, Facebook Ads, Microsoft Ads, AdRoll, Outbrain, and Taboola.Utilized CRM and marketing tools such as Salesforce, Infusionsoft, Zoho, and Twilio to drive growth and scale the business quickly.Consolidated reporting from various sources into Grow and SharePoint for comprehensive business intelligence.Managed financial modeling and reporting for sales and marketing initiatives.Led the development of a SharePoint intranet to unify disparate business, marketing, and sales systems into one portal.Directed web development, creative, and content teams to support marketing efforts.Implemented multi-touch attribution using SharePoint, Zoho, and Google Analytics for accurate performance tracking.Developed back-office reporting tools for insurance carriers.Implemented client retention and lifecycle strategies to enhance member retention.Specialties: Health Insurance, Go-to-Market Strategy, Product Development, Data Analytics, Marketing Automation, CRM Tools, Multi-Channel Advertising, Financial Modeling, Client Retention, KPI Management, Web Development, Multi-Touch Attribution

Established a successful technology consulting firm specializing in Enterprise Content Management (ECM) and Digital Asset Management (DAM) systems for marketing companies and public sector clients.Key Contributions:Implemented DAM systems for marketing companies, optimizing digital asset management.Led ECM projects, integrating SharePoint, Documentum, and OpenText solutions.Secured large contracts within six months and state-level government contracts within the first year.Developed pitch decks and proposals, effectively communicating value propositions.Directed cross-functional teams for successful ECM and DAM implementations.Worked closely with clients to deliver tailored content management solutions.Provided strategic direction on leveraging ECM and DAM technologies.Implemented training programs to maximize client technology investments.Relevant Experience:Extensive experience deploying and managing SharePoint, Documentum, and OpenText platforms.Expertise in DAM systems for marketing companies, enhancing content management.Proven track record with government and private sector projects, ensuring compliance.Ensured data security and compliance for all content management solutions.Stayed abreast of industry trends to continuously improve service offerings.Specialties: Enterprise Content Management, Digital Asset Management, SharePoint, Documentum, OpenText, Government Contracts, Sales and Marketing, Technology Consulting, Project Leadership, Client Engagement, Data Security, Compliance

Successfully implemented a company-wide Enterprise Content Management platform for a large engineering firm.Key Contributions:Platform Implementation: Oversaw the implementation of the Documentum Content Management System across the enterprise, ensuring seamless integration and user adoption.System Integration: Led integration teams for Oracle EBS to interface with Content Management Systems for accounts payable and contracts management.Cross-Functional Collaboration: Interfaced with multiple service lines and divisions to ensure cohesive system functionality and address diverse needs.Project Leadership: Developed key milestones and objectives for special projects, driving successful project completion and stakeholder satisfaction.Specialties: Enterprise Content Management, Documentum, System Integration, Oracle EBS, Accounts Payable Automation, Contracts Management, Cross-Functional Collaboration, Project Leadership

Managed IT operations across various roles in a large corporate environment, ensuring seamless functionality and alignment with business objectives.Key Responsibilities and Achievements:IT Operations Management: Oversaw asset management, help desk operations, infrastructure, data center management, enterprise storage, and software licensing.Executive Communication: Acted as a liaison between the IT department and executive management, providing regular updates and strategic insights.Audit and Compliance: Assisted with internal audits and forensic recovery of electronic data, ensuring compliance and data integrity.Project Management: Led projects to implement SOX-compliant electronic storage processes, enhancing regulatory compliance.Infrastructure Management: Handled day-to-day IT infrastructure management, including Active Directory, Exchange, storage solutions, and networking.User Support: Managed IT support for 500 users across multiple engineering disciplines, ensuring high levels of service and responsiveness.Leadership and Development: Developed leadership strategies, metrics, and goals for direct reports, fostering a high-performing team environment.Budget Management: Managed the division’s operating budget, ensuring cost-effective use of resources and alignment with financial goals.Specialties: IT Operations Management, Asset Management, Help Desk Operations, Data Center Management, Enterprise Storage, Software Licensing, Executive Communication, Audit and Compliance, SOX Compliance, Project Management, IT Infrastructure, User Support, Leadership Development, Budget Management

Us

Oversaw a team of 12 to 24 direct reports providing technical support for Compaq and other OEM computer manufacturers.Key Responsibilities and Achievements:Team Management: Supervised a team of technical support representatives, ensuring high-quality support and efficient issue resolution for Compaq and various OEM computer manufacturers.Customer Support: Managed the delivery of telephone-based technical support, addressing hardware and software issues for end-users and ensuring customer satisfaction.Training and Development: Provided training and development opportunities for support staff, enhancing their technical skills and customer service capabilities.Performance Monitoring: Monitored team performance metrics, implemented improvements, and ensured adherence to service level agreements (SLAs).Issue Escalation: Handled escalated support cases, providing advanced troubleshooting and resolution to complex technical issues.Process Improvement: Identified and implemented process improvements to streamline support operations and enhance service efficiency.Specialties: Team Management, Technical Support, Customer Service, Performance Monitoring, Training and Development, Issue Escalation, Process Improvement, OEM Support

Business Administration, Information Technology Management

Computer Science