Simon Harris Email & Phone Number

Berlin, Germany

Led the new identity development of Native Instruments together with Pentagram from end-to-end. From agency selection and briefing, to brand strategy, positioning and visual identity development. I was responsible for managing budgets, liaising with the exec team, and approving final creative deliverables. I also acted as the program lead supervising the roll out of the branding across all touch points of the business - from website and marketing campaigns to packaging, hardware & software… Show more Led the new identity development of Native Instruments together with Pentagram from end-to-end. From agency selection and briefing, to brand strategy, positioning and visual identity development. I was responsible for managing budgets, liaising with the exec team, and approving final creative deliverables. I also acted as the program lead supervising the roll out of the branding across all touch points of the business - from website and marketing campaigns to packaging, hardware & software products, office spaces and retail. Show less

Berlin Area, Germany

Led a small cross-functional team working on brand management and development, web and newsletter design, creative production, blog content, social media.My responsibilities as an IC also included leading campaign concept development for flagship releases including Maschine+ and Komplete 13, as well as NI 25 - a multi-pronged campaign celebrating 25 years of Native Instruments including 8 hardware limited editions, local events, and editorial.

Berlin

Native Instruments is a global leader in music technology for over 20 years — developing innovative products used by millions worldwide. From Snoop Dogg, to Stevie Wonder, and Aphex Twin. I led multiple high profile product release campaigns including our flagship modular DSP platform Reaktor 6, Nils Frahm’s Una Corda, the joint launch of Maschine Mk3 and Komplete Kontrol S-Series Mk2 in September 2017, and the launch of loops and samples platform Sounds.com in January 2018. In 2017 I… Show more Native Instruments is a global leader in music technology for over 20 years — developing innovative products used by millions worldwide. From Snoop Dogg, to Stevie Wonder, and Aphex Twin. I led multiple high profile product release campaigns including our flagship modular DSP platform Reaktor 6, Nils Frahm’s Una Corda, the joint launch of Maschine Mk3 and Komplete Kontrol S-Series Mk2 in September 2017, and the launch of loops and samples platform Sounds.com in January 2018. In 2017 I initiated ‘Sketches’ - a content campaign spotlighting original musical shorts from 49 emerging global talents including Jlin, Mumdance, M.E.S.H., Chino Amobi, Tala, Monte Booker, FrancisGotHeat, P.Morris and more.And in 2018 I led Native’s biggest ever release campaign - a joint announcement of 9 new products including Komplete 12, Massive X, and Traktor Kontrol S4. We started out with the simple idea that everyone has a musical idea inside waiting to get out - and grew that truth nugget into an integrated campaign juggernaut activated through content, digital, experiential, print, social, press, influencer engagement, and across all global territories. I led the strategy, creative direction, and the co-ordination of our extended marketing team of over 70 people. Show less

Berlin

Berlin

Unlike was an acclaimed, highly-trafficked urban city guide tailored to the demands of the tastemaker demographic. During its lifespan, we scaled the brand to achieve global recognition and presence in 20 markets across Europe, Asia, LatAM and the US -- ultimately reaching millions of users. We ran brand collabs with Mercedes Benz, Nokia and Samsung. And achieved six-figure mobile downloads on iPhone, Android and Windows Phone.My responsibilities included:+ CREATIVE… Show more Unlike was an acclaimed, highly-trafficked urban city guide tailored to the demands of the tastemaker demographic. During its lifespan, we scaled the brand to achieve global recognition and presence in 20 markets across Europe, Asia, LatAM and the US -- ultimately reaching millions of users. We ran brand collabs with Mercedes Benz, Nokia and Samsung. And achieved six-figure mobile downloads on iPhone, Android and Windows Phone.My responsibilities included:+ CREATIVE DIRECTION+ CONTENT STRATEGY+ BRAND DEVELOPMENT+ AGENCY COLLABS+ INTEGRATED CAMPAIGNS+ PRODUCT & PROJECT MANAGEMENT+ SALES & BUSINESS DEVELOPMENT+ PR & MARKETING (IN-HOUSE & 3RD PARTY)Press: “If they told me to jump off a bridge, I would consider it. There would probably be a hidden whiskey bar at the bottom or something.” Buzzfeed“ ... more knobs than an aeroplane, while remaining sexier than a Concorde.” The Guardian“An intelligent, unpretentious platform for haute culture savants and globetrotters. The writing alone makes the app a writer’s dream. The language is devious and delicious (think tea-sipping while lounging in a coyote fur hammock while browsing fabric samples).” Venture Village“ ... they specialise in places that have a certain ‘cool’ factor.” The Next Web “What sets Unlike apart from everything else that we have seen on the market, is not only their know how, expressed with comprehensive listings encompassing everything from high-end restaurants, to avant-garde architecture, concept stores and underground clubs, but the addition of premium quality editorial.” Highsnobiety Show less