Aaron Smoot Email and Phone Number

Football Gameday On-Field Director: Main point of contact for all on-field in-game recognitions, sponsorship activations, in-venue presentations, and all marketing game presentations; Coordinate full-time and student staff. Primary oversight for wrestling, gymnastics, and softball; Create and execute marketing and promotional plans; Plan and maintain marketing budgets; Execute email marketing campaigns; Facilitate photo/video shoots; Manage event production including: activities, script, announcer, music, video board, promotions, and sponsorship activation.Wrestling Milestones:3rd highest attendance nationally for the 2021-22, 22-23, and 23-24 seasons (highest avg. 6,691)Twice set the all-time record for season tickets soldFrom 2021-24 increased season ticket sales from 1,940 to 3,211 (up 65%)Increased overall attendance by 45% (avg. 6,691); conducted 1st sellout since 1982 (14,267)Increased overall student attendance by 28% (avg. 538 per dual)Gymnastics Milestones:Set the all-time single-meet attendance record (4,105)Increased average attendance by 5% (avg. 2,261)Increased student attendance by 34% (avg. 510 per meet)Softball Milestones:Set the all-time single-game attendance record (1,450, previously 900)Increased average attendance by 31% (400 per game)Directed live production for WRS, SB, WGYM, WBB, and VB eventsManage all aspects of the Cyclone tent program including: marketing, sales, operations, communications, and client relations. Generated over $2M in gross revenue (including tent and ticket sales). From 2021-23 increased overall tent net revenue by 48% (from 169K per season to 251K). Generated over 21K football tickets sold.Responsible for hiring, scheduling, and training of student workers (8 full-time & 12 volunteer)Oversee all charity donation requests. Developed and implemented a new charity donation process using Donation XChange. Manage and maintain all memorabilia inventory

Primary marketing lead for Men's Wrestling, Women's Tennis, and Women's Soccer. Created and executed marketing plans for each team program. Planned and maintained marketing budget including advertising, promotional and live event production. Developed and implemented the promotions, advertising, and game day activities. Managed all game day elements including writing scripts, PA announcer, music, video board, and promotions. Directed game production for Wrestling, Soccer, Women's Tennis, Baseball, and Women's Basketball. Coordinated and fulfilled sponsorship activation through live event presentations and digital initiatives. Collaborated with coaches and various departments for media shoots to create branding collateral for teams. Secondary marketing lead: Baseball and Women's Basketball. Oversaw the execution of all on-court promotions, recognitions, and sponsorship obligations for each sport. Assisted in the creation and presentation of each sport's marketing plan to coaches and administration. Book halftime acts, in-game performers, anthem singers, DJs, military recognitions, and celebrity appearances.Athletics department liaison for the University's Campus Activity Council. Developed relationships with campus groups to promote athletic events and execute grassroots marketing. Assisted in hiring and managing a group of 20 plus interns during office hours and live sporting events. Football Marketing Team: Assisted with the execution of in-game recognitions and marketing elements to improve the fan experience including "Fan Fest" events at each home football game. Worked with Learfield IMG sponsorship team, spirit groups, digital and video production team, marketing interns, and other cross-department initiatives to ensure smooth activation of in-game performance and experiences.

Chosen to kickstart the campus grassroots marketing group "Street Team."Supported marketing and community relations staff in all aspects of day-to-day operations; including game preparation, event participation, fan interactions, and industry research as assigned.Assisted in the activation of in-game promotions, sponsorship executions, giveaway distributions, VIP interactions, and other gameday duties as assigned.

Philanthropy committee member for Hayden’s Hope. Attended chapter workshops and meetings.

Vice President of the University of Oklahoma's PRSSA chapter

Responsible for overseeing OU's PRSSA philanthropy committee. Direct advertising, social media, website, and PR for the non-profit organization Hayden's Hope. Hayden's Hope COTA provides help to families whose child is awaiting a life-saving organ transplant.

Served as the lead point of contact for all account management matters. Ensured the timely and successful delivery of solutions according to client needs and objectives. Developed new business with existing clients and/or identified areas of improvement.

Acquired knowledge of all teams within the agency and gained an understanding of how the different teams fit together in the overall client goal. Assisted with the coordination of research and production of presentations. Conducted client and industry research. Proofread copy and other media for accuracy. Assisted with event logistics. Wrote copy for a variety of projects as assigned. Pitched sponsorships to marketing directors within other companies. Created social media content. Used data to track the reach, engagement, and overall impressions on different social media campaigns as well as how to use that data to gain valuable insights for the client.

Supervised and helped teach students the post-production process, including editing, dubbing, and color correction. Produced entertainment and news reports, music videos, and commercials. Edited footage to create videos for multimedia platforms.

Met, greeted, and encouraged feedback from customers and used feedback to implement positive changes within the restaurant. Managed a staff of 20 + employees. Maintained employee hours, estimated labor rates based on restaurant income daily, and created reports for the corporate office. Estimated amounts and costs of required supplies. Organized special events including receptions, promotions, and cooperate luncheons.

Worked on a team that developed relationships with local businesses to establish customer leads. Targeted customers by designing a multi-pronged and comprehensive marketing strategy.