Simone Gray Email & Phone Number

Raleigh-Durham-Chapel Hill Area

Philadelphia, Pennsylvania, United States

• Performed all marketing and leasing activities to surpass the community’s revenue and occupancy goals, even amid the pandemic and industry retention issues• Performed regular market and competitor SWOT analyses and presented relevant highlights to leadership• Developed short-term and long-term marketing plans and OKRs to increase and sustain prospect interest, tours, and resident occupancy• Executed digital marketing activities to create and drive traffic to the community for conversionCo-managed the property social media account

Ardmore, Pennsylvania, United States

• Provided day-to-day support for financial services clients United Capital, People’s United Advisors, Janney Montgomery Scott, Facet Wealth, Orion Advisor Services, CBIZ, and Matson Money• Initiated and nurtured relationships with the media to secure online, broadcast, and print client coverage• Drafted social media posts for all client accounts across Facebook, Twitter, and LinkedIn• Drafted product update press releases and industry blog posts

New York, New York

• Provided day-to-day account support for major lifestyle, home and travel brands including Essentia Water, Celebrity Cruises, method, and myONE• Crafted media pitches, news releases, and press kits around product launches• Completed SWOT analysis and customer segmentation to inform launch strategy for new client products• Earned dedicated product coverage for clients across local and national online and print media outlets including Newsweek, USA Today, Cosmopolitan, Bustle, and Men’s Health• Researched, conceptualized and presented brand campaigns on pitch teams, securing new clients for the agency• Conducted influencer outreach, coordinated resulting partnerships, travel and press, and served as POC for influencer ambassadors• Drafted press releases, briefing documents, and media coverage reports• Developed and maintained media relationships, building out the media contact database• Executed event planning tactics including sourcing vendors, creating product launch collateral, and event staffing

Nyc

• Spoke with customers to gather insights and adjust the content pipeline for customer promotions• Collaborated on the winter strategic campaign, driving >30% of annual revenue• Performed industry research, trend watch, and brand coverage tracking. This research informed Weight Watchers’ decision to launch an American Cancer Society partnership• Assisted in the planning and launch of an American Cancer Society partnership• Facilitated the creation of member-based advertising collateral• Collaborated with partner agencies on customer and media events, and brand partnerships

New York, New York

Ampush (now Tinuiti) is a full-service provider of mobile-first, cross-device, in-feed advertising solutions on Facebook, Instagram, Twitter, and Pinterest.• Took ownership of master editorial calendar and coordinated with sales to strategically plan and create sales enablement collateral and marketing content• Collaborated with analyst team and freelance copywriters to bring collateral and key messaging to the market• Authored white papers, case studies, blog posts, and website landing pages• Drafted and submitted award submissions, securing an Inc. 5000 ranking• Co-managed the company and CEO social media accounts• Assisted in planning and executing customer-facing webinars, physical events, and trade show activations• Conceived a weekly company internal newsletter• Assisted with go-to-market strategy execution for the Pinterest API integration launch• Facilitated media outreach surrounding product feature launches, including the Pinterest API integration

Temple University

PRowl Public Relation is Temple University's first and only student run PR firm.Client: Temple University• Developed and implemented an engagement campaign to increase client social media presence, following and engagement.• Identified and initiated local business partnership.• Executed in-person activations on campus with students and staff

South Orange, New Jersey

Eden Marketplace is a full service gourmet grocer in the center of the South Orange downtown area.• Designed OOH advertisements for local billboard placements.• Authored blog articles• Implemented a customer loyalty sweepstakes

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication

Activities and Societies: Division I Track and Field. Deans List. Public Relations Student Society of America (PRSSA). PRowl Public.

High School

Activities and Societies: Varsity Track and Field, MAC Scholars, School Musical Cast