Simone Gray Email & Phone Number

Raleigh-Durham-Chapel Hill Area

Philadelphia, Pennsylvania, United States

• Performed all marketing and leasing activities to surpass the community’s revenue and occupancy goals, even amid the pandemic and industry retention issues
• Performed regular market and competitor SWOT analyses and presented relevant highlights to leadership
• Developed short-term and long-term marketing plans and OKRs to increase and sustain prospect interest, tours, and resident occupancy
• Executed digital marketing activities to create and drive traffic to the community for conversionCo-managed the property social media account

Ardmore, Pennsylvania, United States

• Provided day-to-day support for financial services clients United Capital, People’s United Advisors, Janney Montgomery Scott, Facet Wealth, Orion Advisor Services, CBIZ, and Matson Money
• Initiated and nurtured relationships with the media to secure online, broadcast, and print client coverage
• Drafted social media posts for all client accounts across Facebook, Twitter, and LinkedIn
• Drafted product update press releases and industry blog posts

New York, New York

• Provided day-to-day account support for major lifestyle, home and travel brands including Essentia Water, Celebrity Cruises, method, and myONE
• Crafted media pitches, news releases, and press kits around product launches
• Completed SWOT analysis and customer segmentation to inform launch strategy for new client products
• Earned dedicated product coverage for clients across local and national online and print media outlets including Newsweek, USA Today, Cosmopolitan, Bustle, and Men’s Health
• Researched, conceptualized and presented brand campaigns on pitch teams, securing new clients for the agency
• Conducted influencer outreach, coordinated resulting partnerships, travel and press, and served as POC for influencer ambassadors

NYC

• Spoke with customers to gather insights and adjust the content pipeline for customer promotions
• Collaborated on the winter strategic campaign, driving >30% of annual revenue
• Performed industry research, trend watch, and brand coverage tracking. This research informed Weight Watchers’ decision to launch an American Cancer Society partnership
• Assisted in the planning and launch of an American Cancer Society partnership
• Facilitated the creation of member-based advertising collateral
• Collaborated with partner agencies on customer and media events, and brand partnerships

New York, New York

• Ampush (now Tinuiti) is a full-service provider of mobile-first, cross-device, in-feed advertising solutions on Facebook, Instagram, Twitter, and Pinterest.
• Took ownership of master editorial calendar and coordinated with sales to strategically plan and create sales enablement collateral and marketing content
• Collaborated with analyst team and freelance copywriters to bring collateral and key messaging to the market
• Authored white papers, case studies, blog posts, and website landing pages
• Drafted and submitted award submissions, securing an Inc. 5000 ranking
• Co-managed the company and CEO social media accounts

Temple University

• PRowl Public Relation is Temple University's first and only student run PR firm.Client: Temple University
• Developed and implemented an engagement campaign to increase client social media presence, following and engagement.
• Identified and initiated local business partnership.
• Executed in-person activations on campus with students and staff

South Orange, New Jersey

• Eden Marketplace is a full service gourmet grocer in the center of the South Orange downtown area.
• Designed OOH advertisements for local billboard placements.
• Authored blog articles
• Implemented a customer loyalty sweepstakes

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication

Activities and Societies: Division I Track and Field. Deans List. Public Relations Student Society of America (PRSSA). PRowl Public.

High School

Activities and Societies: Varsity Track and Field, MAC Scholars, School Musical Cast