Snehal Masurekar Email & Phone Number

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

• Analyzing user journey paths taken by the different cohort of users once they arrive on the platform, identify their exit points, and provide data-driven recommendations to improve retention of the users.
• Automated the end-to-end consumer engagement flow with GCP to ensure real-time data is displayed in the dashboard.
• Conducted an AB experiment to evaluate the impact of features on user experience by evaluating primary KPIs such as CTR, engagement, and conversion rates.

• Lead a team of data scientists who are responsible for data deliverables of digital audience measurement for US and International markets.
• Communicate with multiple teams on prioritizing, data reporting issues to utilize the resources effectively. Worked on preparing process flow documents to ensure high visibility and consistency in monthly operations..
• Responsible for evaluating the impact of data collection issues on overall data and develop the methodology using statistical measures to fix the issue.

• Generated client-facing reports of TV viewer’s engagement towards the primetime shows and identified the patterns in their viewing behavior.
• Developed various machine learning algorithms for weekend revenue prediction of newly released movies in the US and Australia. Evaluated model performance using different metrics and delivered the results to the.
• Monitored the data collected from all wifi-connected devices which provide insights on viewing and demographics across different OTT apps and platforms. Also, responsible for data investigations requested by the client.

Worked on the accuracy checks of the e-learning statistical content, and provided the correct solutions using statistical tools.

Master Of Science, Statistics

Bachelor Of Science, Statistics