Sneha Madhwani Email & Phone Number

New York City Metropolitan Area

Yonkers, New York, United States

• Designed a system in collaboration with UX design team, user research team and product managers to maintain a repository of user research efforts for future reference. • Brainstormed and strategised guidelines for brand value proposition to be used across the website to acquire new members and donations.

Mumbai Area, India

• Researched logistics and operations involved in running a fashion business at 64 different fashion brands.• Conceptualized and designed 18 new features for the Ipad application that single-handedly reduced the operational cost and overhead cost for running these businesses by 80%

Mumbai Area, India

• Created a platform for corporates to book unique experiences for engaging their clients and employees• Successfully crafted user flows, conducted user research and usability testing, designed interactive prototypes, product feature, branding and the identity of the company.• Architected event flow combining physical and virtual elements to deliver an overall flawless corporate event experience which increased the number of repeat customers remarkably.

• ˙Worked on simplifying the user experience for the technologically naive target audience that resulted in an increase in new sign-ups.• Redesigned the shaadi.com app complementing companies new vision, positioning, and branding.

• Researched ‘Collaboration’ among employees extensively across offices in Mumbai.• Garnered insights and identified hierarchical system, culture and real estate as major constraints for effective collaboration.• Pioneered 4 physical and nonphysical product concepts, presented it to the global design team.

Pune Area, India

Master'S Degree, Master Of Business And Science

Bachelor'S Degree, Industrial And Product Design

Bachelor Of Arts - Ba, English Language And Literature, General