Sneha Kumar Email & Phone Number

At Dank CD, I thrived as a Data Analyst, diving into the world of digital analytics and transforming our brand’s approach through targeted insights powered by Google Analytics. Through meticulous analysis, I pinpointed content gaps, implementing targeted solutions that streamlined workflows and elevated process efficiency by 43%. My SEO expertise was key in repositioning our site, where I crafted and rolled out strategies that propelled our Google rankings from the 84th to the 2nd position, generating a 25% increase in traffic. With a keen eye on brand resonance, I led demographic-focused content initiatives informed by CRM insights, amplifying brand visibility by 25% and driving a 30% boost in customer satisfaction.In this role, I also designed robust data visualization tools using Tableau and Power BI, creating automated dashboards that enabled our teams to monitor KPIs in real time, enhancing decision-making processes across the organization. My work in competitor analysis identified strategic market gaps, allowing us to refine our marketing approach and drive a 15% increase in customer engagement. Collaboration was essential in delivering these results, as I engaged cross-functionally to align on goals and optimize our analytics approach. Each of these initiatives fostered a data-driven culture within the company, ensuring our strategies were proactive, responsive to market trends, and built on clear, actionable insights.

In my role as an Ecommerce Data & Operations Analyst at EZ Pools, I took on the challenge of reimagining supply chain processes, designing automated tracking systems within ERP platforms to drive efficiency and precision across operations. This initiative streamlined the entire delivery process, achieving a 20% reduction in delays while upholding a remarkable 100% fulfillment rate. Leveraging predictive modeling, I utilized historical data to accurately forecast inventory demands, which helped cut excess stock by 8% and maintain optimal levels across the board. These improvements were pivotal in ensuring that the company could meet customer needs reliably, enhancing both efficiency and customer satisfaction.In addition to inventory management, I drove process improvements by enhancing internal communication protocols, which reduced fulfillment errors by 18%. My role also involved evaluating logistics partnerships through in-depth supplier data analysis, which ultimately reduced shipping costs by 10% and sped up delivery times by 12%. By synthesizing supply chain metrics into digestible, actionable insights, I empowered decision-makers with a clear view of performance, contributing to a 15% boost in operational efficiency. My focus on strategic problem-solving, teamwork, and analytical precision not only bolstered EZ Pools’ operational resilience but also underscored the value of data-driven strategies in a competitive market.

Bachelor'S Degree, International Business

Study Abroad, International Business

Master Of Science - Ms, Business Analytics