Snigdha Gupta Email & Phone Number

Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, My

Greater Kuala Lumpur

As a Mind-Body Wellness Specialist, I integrate psychological and physical health practices to promote comprehensive well-being. My approach combines advanced counseling techniques with holistic methods such as yoga, meditation, and breathwork to address both mental and physical aspects of health in both children and adults.Counselling Techniques: Utilizing evidence-based methods such as Cognitive Behavioral Therapy (CBT), Dialectical Behavior Therapy (DBT), and Positive Psychology tailored specifically for women.Specializations: Expertise in addressing relationship issues, building self-confidence, managing anxiety, overcoming insomnia, and navigating career challenges.Creative Exploration: Incorporating art therapy exercises to help women creatively explore and express their emotions and experiences.Yoga Practices: Offering yoga asanas and pranayama (breathing techniques) to effectively manage stress, reduce anxiety, alleviate insomnia, and enhance mental clarity.NLP & Hypnotherapy: Providing customized NLP and hypnotherapy scripts to address individual concerns and facilitate personal growth and healing.Nutrition and Mental Health: Educating on the critical role of nutrition in mental health, providing guidance on dietary choices that support emotional and mental well-being.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Volunteering as the Support Groups Lead. Role:- Organizing Support Groups for mums- Scouting volunteers with expertise to lead Support Groups- Liaising with vendors and different teams to run monthly support groups (Single parents, adoption, working mums, gentle parenting, breastfeeding, baby wearing, group for dads etc.)- Designing topics to be covered during support groups- Assisting support groups when required

India

Guidance & Support: Provided personalized counselling to students and parents, helping them identify suitable educational programs based on their needs, interests, and academic goals.Student Engagement: Engaged with prospective students and families through consultations, webinars, and events to promote Mastree’s educational offerings.Tailored Solutions: Analyzed students' academic performance and learning preferences to recommend customized learning paths, ensuring high satisfaction and enrollment rates.Collaboration: Worked closely with the marketing and academic teams to develop strategies for increasing student enrollment and retention.Performance Tracking: Monitored students' progress post-enrollment, offering continued guidance and support to ensure successful learning outcomes.Reporting: Maintained detailed records of counselling sessions, follow-ups, and enrollment statistics, and provided regular updates to management.

Dubai

Develop and oversee the group's comprehensive marketing and communications strategy to ensure alignment with business goals.Lead the planning, development, and execution of the group’s marketing strategy and communications efforts across all channels.Strategize and manage all digital marketing campaigns, including web, SEO/SEM, email, social media, display advertising, and marketing database initiatives to maximize reach and engagement.Analyze and report on the performance of all digital marketing activities, tracking key performance indicators (KPIs) and return on investment (ROI) to inform future strategies.Identify market trends and insights to continuously optimize marketing spend and improve campaign performance.Collaborate on innovative growth strategies, bringing fresh ideas to drive business expansion and market presence.Manage exhibitions and other major events, ensuring seamless execution and maximum exposure.Lead, mentor, and develop the marketing team, ensuring high performance and continuous professional growth.

United Arab Emirates

Strategically plan, manage, and execute measurable online marketing campaigns, focusing on PPC and social media initiatives within the retail and finance sectors.Conduct competitive intelligence by staying informed of industry developments, emerging marketing trends, and innovative techniques.Expand the company’s online presence using paid search and social media platforms, including Facebook, Twitter, Pinterest, Google Ads, Google Analytics, DoubleClick, Bing, and YouTube.Monitor and optimize key digital marketing metrics (KPIs) to drive performance improvements and enhance overall business outcomes.Stay updated on digital marketing advancements and identify new opportunities to leverage for business growth.Manage accounts for UK Annuity, Mortgage, and Equity Release, ensuring successful campaign performance and customer engagement.Track, analyze, and report on e-marketing results, including key metrics such as ROI, CTR, bounce rates, and conversion rates, to inform strategy and drive improvements.Design and implement comprehensive offline and online marketing plans for retail brands across sectors like Jewellery, Fashion, and eCommerce, aligning with business objectives.

London, United Kingdom

E-Prospects is a performance based digital marketing agency in the finance sector, expanding into other verticals.My Role:- Manage accounts for Health Insurance, Mortgage, Equity, Pensions and Debt Solutions which includes tiered products.- Use bid management tools like Kenshoo to manage campaigns across Google & Bing.- Paid advertisements on Social Media platforms like Facebook and Linkedin .- Extensive use of reporting & analysis tools like Google & Yahoo analytics as well as company’s internal reporting tool- Monitor and measure visitors to the various business unit sites

Dubai

eProspects is the 2nd biggest health & life insurance affiliate marketing company in the UK.Transferred from E-Prospects London to Dubai where they have currently opened their head office. My Role:- Managing seasonal high profit margin accounts like Health Insurance and temporary management of high revenue accounts like Life Insurance. Also, created co branded campaign for health online (agency) Home improvement products like Solar Panels with high profitability. Also managed accounts for Mortgage, Equity, Pensions and Debt Solutions which includes tiered products.- Use bid management tools like Kenshoo to manage campaigns across Google & Bing.- Paid advertisements on Social Media platforms like Facebook and Linkedin .- Extensive use of reporting & analysis tools like Google & Yahoo analytics as well as company’s internal reporting too- Hire and build a search team within Dubai for EMEA markets- A/b Testing on landing pages. Testing different accounts on the same product for quality and volume for conversion rate doubled and leads decreased by half for the high quality account.

India

Online Sales and Operations | GoogleThe Online Sales and Operations department at Google manages and supports AdWords advertisers, publishers, and users while overseeing all online marketing activities.My Role:- Collaborated with partners in North America to meet revenue targets for high-touch advertisers.- Managed team workflows for two consecutive quarters, ensuring smooth operations.- Handled proposals and optimization for over 200 accounts, including clients such as Marlin Steel Wires, Restockit, and A1Interactive.- Managed a diverse portfolio across Business Industrial Markets, Local, Travel, and Retail industries.- Led project management and training initiatives, including setting up processes to reacquire advertisers and training optimization teams in Gurgaon and Hyderabad.- Utilized Google Analytics, keyword search tools, and reporting systems to measure campaign performance and present detailed reports to clients.- Played a key role on the hiring committee, conducting over 60 candidate interviews during the campus recruitment process.Achievements:- Selected from over 1,000 employees to attend the Global Sales Conference in Mountain View, California, in 2008.- Led the Blitz Project, a major advertiser reacquisition initiative, developing a strategy to reacquire 5,000+ advertisers while training and mentoring 45+ optimizers, collaborating with North American teams, and tracking success metrics.- Chosen as a member of the hiring committee from 150+ applicants due to demonstrated leadership and expertise.

Bengaluru Area, India

Life insurance salescustomer service

Ma, Media Management, Merit

Activities and Societies: • Dissertation on: ‘The study of social media as a marketing tool: The perspective of small media firms.

Master'S Degree, Psychology, First With Distinction

The M.A.(Psychology) degree programme is being offered by the School of Social Sciences of IGNOU.Psychology is the field of study that.

Pgcam (Part Time), Advertising, A

The course aims at skill as well as perspective building for Junior and Middle-level executives in the field of Advertising Management. It.

Bachelor Of Business Management (Bbm), Marketing, A

Activities and Societies: NSS - National Service SchemeThis course is designed to develop the knowledge and skills for a management.

Certificate In Guidance, Counseling Psychology

Understanding the Elementary School Child Facilitating Growth and Development Guiding Children's Learning Guiding Socio-emotional.