Heidi Custers
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Heidi Custers Email & Phone Number

Global Strategy and Transformation Director at Backbase
Location: Amsterdam, North Holland, Netherlands 10 work roles 4 schools
1 work email found @backbase.com 3 phones found area 206 LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email · 3 phones

Work email h****@backbase.com
Direct phone (206) ***-****
LinkedIn Profile matched
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Current company
Role
Global Strategy and Transformation Director
Location
Amsterdam, North Holland, Netherlands
Company size

Who is Heidi Custers? Overview

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Quick answer

Heidi Custers is listed as Global Strategy and Transformation Director at Backbase, a with 2104 employees, based in Amsterdam, North Holland, Netherlands. AeroLeads shows a work email signal at backbase.com, phone signal with area code 206, and a matched LinkedIn profile for Heidi Custers.

Heidi Custers previously worked as Digital Transformation Director at Backbase and Digital Transformation Strategy Lead at Deloitte Digital. Heidi Custers holds Cgma, Accounting And Business/Management, 1 from The Chartered Institute Of Management Accountants.

Company email context

Email format at Backbase

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{first}@backbase.com
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AeroLeads found 1 current-domain work email signal for Heidi Custers. Compare company email patterns before reaching out.

Profile bio

About Heidi Custers

With a career of 20 years, dedicated to forging the path of digital innovation, Heidi’s role as Digital Transformation Director at Backbase has her at the helm of connecting engagement banking technology with core business strategies. Through this, she drives results that shape the landscape of digital banking. Her competencies lie in sculpting business transformation strategies, building organisations and advancing platform-as-a-service business models.Her mission is: facilitate customer-centric digital transformations that resonate on a human level. Her success in implementing enterprise-wide programs demonstrates a balance between aspirational innovation and grounded realism.She was recognised by Aspioneer magazine as one of the top 10 disruptive women leaders in FinTech across the globe. In her spare time, she is a keynote speaker and MC on digital transformation, and holds a board seat at the EU diversity & inclusion organisation; Rise & Lead.***Specialties: Business Transformation Strategy, Management Consulting, Agile Project Management, Marketing and Communications, Executive leadership alignment, Digital Strategy, Public Speaking, Training.***Volunteer work: She is a board member at Rise & Lead Women in Europe, held the positions of founder and Chairperson of Umonya Girls (we teach kids to code), guest lecturer at the AAA school of advertising and Google's Digify programme, and Headed up the Student and Careers Portfolio on the Silicon Cape Exco.

Listed skills include Search Engine Optimisation, Social Media Marketing, Email Marketing, Html, and 34 others.

Current workplace

Heidi Custers's current company

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Backbase
Backbase
Global Strategy and Transformation Director
Amsterdam, NH, NL
Website
Employees
2104
AeroLeads page
10 roles · 22 years

Heidi Custers work experience

A career timeline built from the work history available for this profile.

Global Strategy And Transformation Director

Amsterdam, Nh, Nl

Digital Transformation Director

Current

Amsterdam, North Holland, Netherlands

Working with banking c-suite executives to connect their engagement banking technology strategies to their business strategy for exponential results.

Feb 2021 - Present

Digital Transformation Strategy Lead

Johannesburg Area, South Africa

Africa-wide capability lead for digital transformation strategy at Deloitte Consulting. Advised C-suite level executives in Africa's largest companies on understanding what particular business problems they needed to solve using digital transformation strategy. From customer experience, to the Future of Work, enabled by technologies such as Cloud, IoT, AI and open architecture - and then to create business cases that prove value quickly. Skills and capabilities:- Digital Transformation Strategy- Rapid proposition Design (Market Gravity)- Design thinking & agile training - Omnichannel strategy - Digital Banking and Platform-as-a-Service (PaaS) business strategy - Digital Maturity Assessment development and deployment- Customer Experience Strategy- Digital Operating Model design- Business Visioning, Business Design Principles development- Executive level workshop/lab design and facilitation- Agile Project Management - Business Architecture- Business Requirements development- Digital Transformation Ideation, initiative prioritisation and roadmap developmentDeloitte Digital is a global, full-service consulting firm that combines serious creative chops with trusted business sense.

Apr 2016 - Feb 2021

Managing Director Of Dali Systems & Management Consultant

42Engines

Cape Town Area, South Africa

Heidi was the MD of Dali, a business incubated the 42Engines tech startup accelerator. The product was in beta under her tutelage, but operated under a stress-tested environment of ±300 users across 5+ business, 4 cities and 2 countries. Heidi and her team managed the software business from A to Z, and she was accountable for the budgets, product roll-out, people management, strategic business planning and marketing strategy for the business. In addition to this, she handled the reporting and consulting to the regional and group Excos of the Quirk agencies. Her passion for marketing, business data and her Communications Agency Ops experience mean she became the go-to person in a large multinational agency when it came to productivity and efficiency.Dali is a web based Agency Management System, aimed to increase productivity in medium to large creative businesses. Dali integrates your Finance, HR, Project Management and Client CRM to make your teams efficient, profitable and happy. 42Engines is a seed fund and accelerator programme for marketing technology, ecommerce, mobile and Software as a Service (SAAS) startups. We offer a pioneering environment to inspire individuals and teams with great startup ideas, passion and commitment.

May 2012 - Mar 2016

Chairperson

Umonya Girls :: Powered By Digital Divas

South Africa

Chairperson of the Youth in Tech organisation, Umonya Girls :: Powered by Digital Divas. We aim to change the face of women in tech by teaching young girls about code, technology and digital marketing. Umonya Girls is sponsored by Intel.

Nov 2012 - Nov 2013

Business Director

Johannesburg Area, South Africa

Heidi managed a team of 8 in Client Service, representing clients like Sun International, Cricket South Africa, SEACOM, Premier Foods, Nike, Sotheby’s and Surf4Cars. She was responsible for the financial management, relationship management, project/campaign management and business development of her client accounts, as well as the recruitment, day-to-day management and career development of her team. She sat on the Executive Committee of Quirk’s Jozi office. Her role required strategic and pragmatic thinking, while remaining ahead of the digital curve (especially in the SEO, Paid Media & Social Media Spaces) so she could steer the teams she worked with to deliver results for her clients.

Apr 2009 - May 2012

Online Marketing Co-Ordinator

Johannesburg Area, South Africa

Heidi managed campaigns for Standard Bank’s Personal and Business Banking division. She worked with both bank and agency stakeholders to plan & deliver media and marketing campaigns, report results, manage campaign budgets and communicate day-to-day with the bank’s agencies; TBWA\ and Tequila. While in this position, Heidi pioneered the bank’s Online Reputation Management programme on social media, personally setting up the accounts on these platforms and responding to the bank’s fans and followers, proactively.

May 2008 - Mar 2009

Digital Designer

Johannesburg Area, South Africa

Heidi designed assets and did front-end development for Standard Bank’s Web Channel across multiple platforms. She was responsible for conceptualising, designing, developing and reporting on the marketing emails sent by the bank’s PBB division, she designed and developed banners and campaign micro sites for the bank’s website and designed the home page of standardbank.co.za.

Nov 2006 - May 2008

Marketing Manager

Browns Of Rivonia

Johannesburg Area, South Africa

Heidi was the Marketing Manager at Browns of Rivonia, where she conceptualized, designed and coordinated the restaurant’s advertising, website, activations, media, events and PR activities. Heidi also performed event management, front of house management and wine tours for Browns, one of Johannesburg’s finest restaurants.

2005 - 2006 ~1 yr

Graphic Designer

Ponytail Express Creative Print

Carried out corporate identitiy design & office management for a small design and print company in Midrand, South Africa

Jan 2005 - Jul 2005
Team & coworkers

Colleagues at Backbase

Other employees you can reach at backbase.com. View company contacts for 2104 employees →

4 education records

Heidi Custers education

Cgma, Accounting And Business/Management, 1

The Chartered Institute Of Management Accountants

Marketing Management Diploma, Marketing/Marketing Management, General

Unisa

National Higher Diploma, Graphic Design & Multimedia

Design School Southern Africa

Activities and Societies: Photography, Illustration

Matric, English, Afrikaans, Maths, Science, Biology, Art

Bryanston High School

Activities and Societies: Shooting (First Team), Public Speaking (Full colours), Drama (Head of Dramatic Society, Full colours), Debating.

FAQ

Frequently asked questions about Heidi Custers

Quick answers generated from the profile data available on this page.

What company does Heidi Custers work for?

Heidi Custers works for Backbase.

What is Heidi Custers's role at Backbase?

Heidi Custers is listed as Global Strategy and Transformation Director at Backbase.

What is Heidi Custers's email address?

AeroLeads has found 1 work email signal at @backbase.com for Heidi Custers at Backbase.

What is Heidi Custers's phone number?

AeroLeads has found 3 phone signal(s) with area code 206 for Heidi Custers at Backbase.

Where is Heidi Custers based?

Heidi Custers is based in Amsterdam, North Holland, Netherlands while working with Backbase.

What companies has Heidi Custers worked for?

Heidi Custers has worked for Backbase, Deloitte Digital, 42Engines, Umonya Girls :: Powered By Digital Divas, and Quirk.

Who are Heidi Custers's colleagues at Backbase?

Heidi Custers's colleagues at Backbase include Aparna Rastogi, Zeeshan Ali, Venkata Ravi Majjari, Peter Dematté, and Nihal Jain.

How can I contact Heidi Custers?

You can use AeroLeads to view verified contact signals for Heidi Custers at Backbase, including work email, phone, and LinkedIn data when available.

What schools did Heidi Custers attend?

Heidi Custers holds Cgma, Accounting And Business/Management, 1 from The Chartered Institute Of Management Accountants.

What skills is Heidi Custers known for?

Heidi Custers is listed with skills including Search Engine Optimisation, Social Media Marketing, Email Marketing, Html, Graphic Design, Online Reputation Management, Digital Strategy, and Client Service.

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