Jay Snyder Email & Phone Number

West Des Moines, Iowa, United States

West Des Moines, Iowa, United States

West Des Moines, Iowa

- Developing content marketing strategies to add value to our followers and achieve company objectives- Establishing a marketing plan that equips our recruiters with the tools to be successful while increasing brand awareness in our communities- Collaborating with stakeholders at every level of the organization in order to maintain a consistent brand message and gather new perspectives on where our team can assist- Designing various digital and printed materials, including our annual Salary Guide, to reinforce our brand, values, and expertise to current and potential clients and candidates

Des Moines, Iowa Area

- Developed mixed media proposals for clients based on client goals and conditions- Secured advertising contracts of between $500 - $150,000- Monitored campaign performance to deliver on client expectations- Delivered and developed reporting to portray campaign performance

Des Moines, Iowa Area

-Audited dealership website for functional, aesthetic and content errors-Reported on website and digital advertising performance against corporate and industry standards-Reviewed creative materials to assure that they match our brand's look, feel and objectives-Managed my team of creative, CRM and SEO professionals to exceed corporate benchmarks-Developed new creative and social campaigns to drive engagement and awareness of dealerships-Made advertising spend recommendations based on potential ROI and strategic relevance-Handled dealership level software issues in corroboration with my team-Monitored Google Analytics to measure the impact of current and past campaigns-Presented new creative concepts and website adjustments to regional GMs-Developed marketing reports that allow dealers to make more informed marketing decisions

West Des Moines, Iowa

-Proofread advertisements and other collateral materials-Managed and revised ad number spreadsheets -Coordinated client Status Report and the weekly Status Report meeting-Lead Status Report meeting for continuous efficiency and improvement-Revised materials creative and copy for quality assurance and improvement-Delivered client advertisements to publications-Communicated with client to meet needs and expectations-Reviewed client test websites for revisions and design changes/considerations-Analyzed digital ad serving data for use in a report-Summarized served digital advertisement performance data into a actionable report-Reviewed customer videos for errors/changes-Presented projects and performances to client team

West Des Moines, Iowa

-Proofread advertisements and other collateral materials-Managed and revised ad number spreadsheets -Coordinated client Status Report and the weekly Status Report meeting-Revised materials creative and copy-Wrote copy articles for the 2014 Community Impact Report-Delivered client advertisements to publications-Communicated with client to meet needs and expectations

Des Moines, Iowa Area

- Created and maintaining the 2015 marketing budget in relation to corporate goals- Monitored social media effectiveness through analytics and engagement measurements- Developed the 2015 corporate digital, social, marketing, communications, and sales campaign- Established sales, analytics, return-on-investment, and engagement goals- Redesigned and continuously improved the www.healthycoat.net website

Ames, Iowa

- Pushed product offering into major chain stores for the first time: Microcenter, Menards, etc. - Captured, drafted, edited, and produced promotional videos for product/brand development- Decreased our aging inventory level through strategic channel expansion/optimization- Managed corporate social media accounts through strategy, implementation, and analysis stages - Established the digital advertising strategy with a focus on building brand awareness- Witnessed a growth of 2,500+ likes (350%) on Facebook and 1,200+ (450%) followers on Twitter- Developed the firms college focus brand ambassador program: Etek University- Experienced an improvement of 400,000 positions, according to alexa.com, during employment- Established contacts with online sales channels to expand the corporate sales platform- Presented deal opportunities for submission to online vendors for sales platform expansion- Sketched graphic design drafts for various promotional opportunities- Established employee recruitment channels and contacted potential applicants

Ames, Iowa

- Managed of all hockey game day operations and promotions for home games during the season- Designed and sold advertisements in our annual team program- Monitored admissions sales and operation during and after home games- Developed and implemented a new multiplatform social media campaign to increase presence, awareness, and overall attendance- Collaborated with our Marketing Director to create a new marketing strategy to serve previously unmet and/or underachieving markets - Assisted in the management and design of our new inventory along with strategizing ways to decrease our surplus of aging inventory- Developed new sales campaign strategies to more proactively reach our advertising clients while presenting our product to them in a way that reveals their return on investment immediately

Ames, Iowa

- Recruited and coordinated 96 volunteers comprised of Iowa State University faculty/staff accross 42 different departments for assistance at the University's Iowa State Fair exhibit- Worked directly with the Communications and Marketing Administrators of various departments compiling bragpoints, photos, videos, and display items for use within the Iowa State University exhibit at the 2013 Iowa State Fair, Des Moines, Iowa- Participated in meetings with our branding and design team for development of exhibit, and campus-level, projects- Managed the digital and hardcopy filing system that included all documents and samples for hundreds of projects- Headed up all video and photo editing requirements for the exhibit which included: 35 departmentally produced videos, 453 photos, 120 informational slides, and 57 minutes of post-cut finished video

Ames, Iowa

- Coordinated and developed market research for application in executive decision making and sales- Drafted/edited documents for internal and external application including press releases, award nominations, and competitive analysis reports- Participated in R&D meetings for the implementation of market research into the production and development of new and improving products- Designed potential market spreadsheets that accurately predicted the market reality within 1% for 2 quarters, consecutively- Participated in meetings with a marketing and design partner for the continued improvement of the company's customer awareness and brand image- Conducted competitor research on major shareholders in the animal pharmaceutical market to determine the company's standing and strategy- Developed templates for, and maintained, the annual marketing budget for future use and operation- Monitored pathogen alerts and reports via Google Alerts and data mining- Compiled public domain documents regarding pathogen research and statistics- Participated in meetings with a marketing and design partner for the development and implementation of new brand strategies/promotions

Ames, Iowa

- Designed B&W and full color advertisements ranging in size from 2"x2" to full page- Gained and understanding of key design and marketing concepts, such as: voice, color scheming, spacing, interpretation, target audience, and special priority- Developed skills in mainstream design programs, including: InDesign, Photoshop, Illustrator, and Flash- Learned the process of design and sales through a close working relationship with the sales team and Creative Director- Placed advertisements in the document in the absence of our Creative Director.

Bachelor Of Science (B.S.), Marketing

Activities and Societies: Enactus, ISU Marketing Club, Intramurals, Entrepreneurship Club

Bachelor Of Education (B.Ed.), Education/Teaching Of Individuals In Elementary Special Education Programs

Activities and Societies: Simpson College Athletics, Intramurals, Fellowship of Christian Athletes, Special Olympics