Shawn O'Neal Email & Phone Number

New York, New York

Lead North America’s Gain Theory business, and support the global growth and development of this high potential Advanced Analytics Consulting company.

Greater New York City Area

The mission of SO Analytics is to define the future of Marketing Analytics in delivering to the needs of the everyday Marketer and their business partners, both inside and outside the organization. This incorporates the data management, analytic solutions, and delivery capabilities needed to (1) leverage data driven decision making at scale within large organizations, (2) provide old and new suppliers with clarity on their role in partnership with their customers, and (3) transform existing marketing structures, processes and strategies to leapfrog into the next generation of competitive advantage. This includes (but is not limited to) digital, social, CRM, marketing technology, revenue management, user engagement (change management), organizational design, productization, partner networking, analytic innovation, and visualization (E.g. reporting, dashboards, apps).

Greater New York City Area

I spent 15 months at in4mation insights transforming the ways traditional Marketing organizations use and deliver data, analysis, and insights. We helped deliver the design of analytic organizations, sophisticated analytics solutions, and provided resources to help companies make better use of all of their data and analytic assets. My role was in pivoting i4i's strategy to be more future focused for our clients and to lead our consulting services around Analytic organizational design for insight delivery. It is not enough to deliver tools and ideas... We must create solutions that make employees’ lives better, faster, more impactful so that they deliver deeper, more timely and more actionable insights every day.Companies around the globe are in the midst of the biggest changes in information, technological advancement and need for new skills, possibly since the advent of the modern corporation. My 5+ years of leading this kind of transformation at Unilever globally, and another 2 years consulting for other large organizations gives me a unique perspective on what works (and doesn't work!).

London, United Kingdom

Building and leading Unilever's Marketing Data and Analytics globally including Digital, Social, CRM, RGM, Data Science and Call Centres: • Finding, piloting, industrializing and delivering new solutions for use by the business • Defining Social listening business model and the Analytic infrastructure to drive business insights real time with the Marketing • Creating next generation CRM capabilities to handle PII data in the future and enable it into everyday content creation, Media delivery and eCommerce execution • Pioneered Unilever's RGM capabilities and consulting globally across diagnostics, scenario tools, and application with the business • Executing Marketing/Media Information Strategy, including data, applications and resources • Overseeing Global Data Science teams/partners for Mix Modelling/ Price modelling (internal & external) and user tools to everyday application and decision making • Leading Global Call Center transformation to leverage modern capabilities and social data to provide highest consumer care at lowest cost, and link resulting connections back into the business, including ~€60MM in operating budget and 600+ FTEs

Englewood Cliffs, Nj

• Continue responsibities for Pricing/Promotion approach/capabilities across Americas (Canada to Argentina)• Leverage MMM and other tools to measure ROI and redeploy brand investments (E.g. ad, trade, promos)• Develop Brand forecasting tools and process from innovation to monthly forecast (North America)• Provide ongoing resources to all business teams in solving analytic business issues (14 FTE team) with additional resources added in LATAM countries as needed (support ~$15B in total revenue)

Englewood Cliffs, Nj

• Expanded Pricing approach and capabilities across Americas (Canada to Argentina)• Coordinated Pricing actions and decision making offsetting ~$700MM of Americas costs in 2008• Moved U.S. Pricing capabilities from ‘Consultative’ to ‘Strategic’ in 2008

Englewood Cliffs, Nj

• Led Customer Development initiative to: - Develop Pricing approach and capabilities - Reduce Trade investment by $150MM - Re-engineer approach to Shopper Marketing• Supported analytics and decision making for 25+ U.S. Pricing actions to offset over $300MM in costs• Founded and co-produced framework adopted globally to manage Pricing

Englewood Cliffs, Nj

• Managed customer marketing for $700MM brand, including $100MM+ Trade budget• Initiated first of many Pricing actions for Hellmanns brand

Anaheim, Ca

Kroger West Team Leader (Aug 2005-Mar 2006) • Led direct team of 11 sales professionals to call on Ralphs/F4L and Fred Meyer/QFC (Sales of ~$135 million with a Trade budget of ~$19 million)• Finished 2005 up 1% in sales during a year where Ralphs had cut 10% of its stores (net +11%)Northern California Regional Sales Manager (Feb 2005-Aug 2005)• Directed 4 broker managers in selling to 8 customers (~$92 million in sales; ~$16 million in trade budget)• Restructured broker resources, re-established customer relationships, and developed new funding strategy West Div Business Development Manager (Jul 2003-Jan 2005) • Defined sales strategy for trade budget of ~$52 million to generate over ~$350 million in Sales(Included all grocery retailers West of the Rockies except Safeway and Kroger)• Hired staff of 7 trade marketing/category managers and analysts in oversight of West Division strategy• Performed trade efficiency analyses, category management oversight, and brand strategy execution Kroger Corp Business Development Manager (Jan 2003-Jun 2003) • Implemented new “Go-to-Market” funding strategy and reporting requirements for Kroger Foods team• Oversaw 4 trade marketing/category managers and analysts in event analysis and category management

Stamford, Ct

Katonah, Ny

Stamford, Ct

Mba, Operations And Ebusiness

Ab, Economics