• Implementation and consolidation of a Content and Digital Business Strategy areas for all Latin America countries.• Regional Content Hub creation of processes, roles, and responsibilities.• Support to business units in the elaboration of digital strategies based on the objectives of the brands.• Fostering the culture of innovation and agility in internal processes.• Partnership with other internal support teams as Patient Support, Regulatory, Medical and Access teams to assist their digital transformation processes.Main accomplishments:• Consolidation of process across all Latan for omnichannel execution.• Award of Best Innovative Initiative in 2020 for the Content and Digital Hub.• Award of Best Performers Employees in 2021.• Optimization of costs, budget, and timing for developing digital content and applications.

• Responsible for Digital innovation projects as multichannel sales representative (remote visits), applications, digital promotion (CLM) and other strategies in collaboration with internal and external stakeholders.• Mapping of scenarios AS IS and TO BE of transformation projects.• Use of data analysis platforms (QlikView, Google Analytics and Omniture) to enable an integrated View (omnichannel) of customers to provide Reports and insights into the business areas, such as Marketing, health access, communication, and sales.• Coordination of Digital Marketing agencies and advertising aiming the correct execution of media plans online and requested actions.Main accomplishments:• Implementation of the Multichannel Representative Project (remote visits) which generated an increase in productivity by more than 10%.• Award for Best Global Digital campaign obtained through a breast cancer awareness action, impacting about 1 million people through content and media strategies.• Segmentation campaign and direct marketing for oncological product that allowed an increase of more than 100% the number of accesses to information about the product.• Development of guidelines for the use and monitoring (pharmacovigilance) of social networks, thus increasing the interaction of the company with its customers.• Increase in adoption in 50% of the use of digital promotional materials by the representatives, result obtained by the readjustment of the materials based on the concepts User Experience Mobile (UX).

• Briefing meeting with clients: evaluation of need for training and definition of KPIs of the actions.• Development of didactic strategies for the execution of digital trainings (ADDIE methodology).• Creation of storyboards, exams, and scripts for online courses.• Measurement and presentation of results of training actions.Main accomplishments:• Leadership of 9001 implementation project of the instructional Design processes during the merge of Affero with other companies of EAD