Sobhi Memon Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Leveraged Bombora Intent Data to drive $1 million in pipeline within the first two months of launching the Bombora program. Analyzed consumer behavior data and led efforts to raise awareness of the program among Sales and Marketing teams, enabling more targeted and effective outreach.Served as the ON24 Webinar Producer Lead for Canada, managing all Canadian virtual events. Tracked attendance and conversion rates, providing data-driven insights to assess the impact of webinars on the… Show more Leveraged Bombora Intent Data to drive $1 million in pipeline within the first two months of launching the Bombora program. Analyzed consumer behavior data and led efforts to raise awareness of the program among Sales and Marketing teams, enabling more targeted and effective outreach.Served as the ON24 Webinar Producer Lead for Canada, managing all Canadian virtual events. Tracked attendance and conversion rates, providing data-driven insights to assess the impact of webinars on the overall sales pipeline.Managed the B2B Engagement platform for swag marketing initiatives, overseeing everything from sourcing and branding to distribution. Developed metrics to measure the impact of these initiatives on total sales pipeline, enhancing ROI and strategic decision-making.Led e-blast strategy for Microsoft-SAS partnership marketing campaigns, creating consumer-facing promotional materials, including commercials and creative assets, to strengthen brand collaboration and drive engagement.Developed and executed integrated marketing campaigns encompassing lead generation, lead acceleration, brand awareness, and retention strategies. These campaigns were carefully planned around the customer journey, ensuring alignment from stakeholders to executives and optimizing outcomes across the funnel. Show less

Toronto, Canada Area

Spearheaded social media strategy for Microsoft’s Back-to-School and Holiday campaigns, identifying influencers who aligned with Microsoft’s brand values and had broad target market reach. Led the development of marketing e-blasts, oversaw creative direction, and guided the selection of key promotional devices.Managed an $8 million marketing audit across 82 Best Buy stores to uphold Microsoft’s brand integrity and ensure best-in-class marketing execution at the store… Show more Spearheaded social media strategy for Microsoft’s Back-to-School and Holiday campaigns, identifying influencers who aligned with Microsoft’s brand values and had broad target market reach. Led the development of marketing e-blasts, oversaw creative direction, and guided the selection of key promotional devices.Managed an $8 million marketing audit across 82 Best Buy stores to uphold Microsoft’s brand integrity and ensure best-in-class marketing execution at the store level.Directed a heat-mapping project at three of Best Buy’s busiest locations, providing actionable insights into shopper traffic and behavior to optimize device planograms and improve sales performance.Led the execution of comprehensive training programs across major retail channels, including Best Buy, Staples, and Costco, to ensure in-store representatives were equipped with up-to-date knowledge on Microsoft products.Oversaw marketing execution across visual merchandising, digital marketing, and training levers. Managed the creative and copy for monthly e-blasts highlighting Microsoft products and services. Developed heatmaps to analyze e-blast performance and maximize digital engagement.Supported the $11 million “Microsoft Retail Reimagined” renovation initiative for 82 Best Buy stores. Collaborated with stakeholders (contractors, suppliers, signage teams), coordinated weekly touchpoints, implemented tracking systems for over 500 post-renovation deficiencies, and provided solutions for installation, design, and budgetary challenges.Led the Microsoft Campus Champion Program, guiding a team of 16 interns to execute a series of high-impact events—including hackathons, Azure workshops, and case competitions—across Canadian universities to elevate Microsoft’s presence and engagement at the campus level. Show less

Toronto, Canada Area

Successfully executed a series of updates essential to the modernization of RBC’s internal network infrastructure, contributing to increased efficiency and streamlined operations.Cultivated and maintained strong relationships with key clients, vendors, and community partners, ensuring seamless collaboration and alignment on strategic initiatives.Led graphic design efforts for signage and print media for a major event attended by approximately 300 RBC staff and senior executives,… Show more Successfully executed a series of updates essential to the modernization of RBC’s internal network infrastructure, contributing to increased efficiency and streamlined operations.Cultivated and maintained strong relationships with key clients, vendors, and community partners, ensuring seamless collaboration and alignment on strategic initiatives.Led graphic design efforts for signage and print media for a major event attended by approximately 300 RBC staff and senior executives, enhancing event visibility and engagement.Achieved top-five finalist status in RBC’s annual Technology and Operations Fall Hackathon by developing a solution to enhance cybersecurity awareness, demonstrating innovation and a strong understanding of cybersecurity challenges. Show less

Markham

Designed and developed a wide range of marketing collateral, including eBooks, eBlasts, whitepapers, blogs, and website content, to support lead generation and brand positioning efforts.Managed and curated daily content for HubHead’s social media platforms (Facebook, LinkedIn, Twitter), driving engagement and building brand awareness through consistent, targeted messaging.Assisted in the design and layout of Request for Proposals (RFPs) and client presentations, ensuring… Show more Designed and developed a wide range of marketing collateral, including eBooks, eBlasts, whitepapers, blogs, and website content, to support lead generation and brand positioning efforts.Managed and curated daily content for HubHead’s social media platforms (Facebook, LinkedIn, Twitter), driving engagement and building brand awareness through consistent, targeted messaging.Assisted in the design and layout of Request for Proposals (RFPs) and client presentations, ensuring high-quality visuals and alignment with brand guidelines to support sales and business development initiatives.Utilized tools such as WordPress, Ontraport, and Canva for content creation, marketing automation, and graphic design, enhancing marketing efficiency and effectiveness.Leveraged Google AdWords to monitor marketing analytics and trends, optimizing campaigns based on data-driven insights to maximize reach and ROI. Show less

Bachelor Of Arts - Ba, Honours Political Science And Business, Co-Op

Master Of Business Administration - Mba

Currently pursuing an MBA with a specialization in Strategic Leadership at the Lazaridis School of Business and Economics, Wilfrid Laurier.