Søren Lassen Email & Phone Number

Sydjylland

Sønderborg, South Denmark, Denmark

Daniit is an established company that designs and delivers process controls and control panel systems for feed mills, aquaculture, and asphalt plants.Results:• Growth 75% • Growth in an attractive segment with 120%. • Been crucial for making Daniit attractive for sale.• Developed senior management to become a more mature approach. • Changed the company to be market driven instead of technical.• Daniit to become a brand.• Created a marketing function.• Strengthen and developed the marketing organization.• Driven Daniit to be innovative and having a strong position for the future.• Changed level at key customers for having a more strategic approach instead of operational only.Primary responsibilities and tasks:• Create growth.• Sales & Business development.• Full staff responsibility for sales, marketing as well as interim for Project Managers.• Strengthen the company on management level.• Strengthen the sales organization and methods.• Create awareness.• Strategy.• Mature the company towards a sale.

Horsens, Middle Jutland, Denmark

BB Electronics, as an EMS, produces PCBA’s and final box-build on plants in Denmark, China and Czech Republic. Main markets are Scandinavia, Germany, England and Netherlands.Results:• Growth, 10% on 3-digit mill (DKK).• Negotiated complex contracts.• Reduced financial load and risk at customers.• Increased pricing.• Turned critical and demanding customers into stable partners.Primary responsibilities and tasks:• Staff responsibility for 5 Key Account Managers.• Remote management of 5 Program Managers in China and Czech Republic.• Part of senior management.• Part of global strategi development.• Key Account Management for some customers in Europe, China and USA.• Quotes and sales in cooperation with the Chinese organization.

Rødkærsbro, Middle Jutland, Denmark

Develops system controller solutions for the wind industry, encompassing electrical, electronical, mechanical, and software components. The solutions are marketed on a global scale.Results:• Engaged larger industrial conglomerates in a new electrical business segment. • Contract negotiations and commercial agreements.• Increased pricing.Primary responsibilities and tasks:• Key Account Management of some of the major players in the global market.• Commercial development of a new business segment for electrical solutions.• Key Account Management • Commercial development of a new electrical solution segment• Contract negotiations• Reporting to VP Sales

Ebeltoft, Middle Jutland, Denmark

Supported telecommunication companies into markets in Middle East, Africa, Europe, and Asia using my personal network.

Dubai, United Arab Emirates

AIR is a OEM distributor and system developer of Telecommunications solutions for ”Public Safety” and ”Mission Critical” , including own developed solutions.Results:• Negotiated contracts with customers and suppliers.• Integrated the new company into the entire group.• Secured a turnover with two-digit mill. numbers in DKK.• Created at functioning organization across functions.Primary responsibilities and tasks:• Establishment and startup of a company with American International Radio (AIR Inc.) as the parent company and investor.• Full P&L responsibility.• Full staff responsibility.• Group Management.• Business Development• Project and channel sales.• Sales and marketing.• Operations.

Dubai, United Arab Emirates

DME is a subsidiary of Danimex Communication ApS and is an OEM distributor and system developer of telecommunications solutions for ”Public Safety” and ”Mission Critical”. Markets was Middle East, Afghanistan, and Africa. Position required FET and NATO security clearance.Results:• Growth 500%• Solid turn-around that gave a high ROI.• Optimizing the organization to become dynamic and effective.• New sales and marketing strategy and executing thereof.• Optimizing processes to increase performance and results.• Optimizing finance and get digitization to improve the work and data flow.• Concept development, like Danimex Academy.• Created a marketing function.Primary responsibilities and tasks:• Management of companies in Dubai and Kabul.• Optimization of multicultural organizations.• Full P&L responsibility.• Full staff responsibility.• Business Development.• Establishment of a distribution and dealer network in the Middle East.• Responsible for operations, logistics, sourcing as technical functions.• Cost and cash flow management.

Sønderborg, South Denmark, Denmark

• OEM distributor and system development of telecommunications solutions within the "Public Safety" and "Mission Critical" areas, as well as the development of proprietary solutions for the Scandinavian, African, Middle Eastern, Central Asian markets, UN and NGOs.Results:• Optimization of the organization and creation of a dynamic, high-energy, and effective organization by consciously working on culture, team spirit, motivation, and placing decision-making authority at the right levels.• Internal procedures and process optimizations.Primary responsibilities and tasks:• Remote responsibility for companies in Dubai and Kabul. • Full organizational and budget responsibility for sales, marketing, technical department, and customer/order support. • Development of sales strategy and its execution. • Development and execution of tools for sales and KPI (Key Performance Indicators) management. • Leadership of a total of 40 employees. • Business development. • Part of the executive management. • Tendering work on projects for the UN and US Army.

Sønderborg, South Denmark, Denmark

Delivery and development and project specific Passenger Information System to the largest train manufactures in Germany, England, France, US, South Korea and Scandinavia. Responsible for the overall project sale and marketing activities.• Management of Key Account Managers• Responsible for marketing• International Key Account Management• Project (tender) sales and contract negotiationst• Responsible for exhibitions• Created a historical high order backlog• Taken management lead of projects in crises• Developed strategies and sales thar increased margins and earnings• Recruiting team members

Sønderborg, South Denmark, Denmark

- Convert technical requirements into a technical system solution- Management of tender teams- Technical negotioations- Active part i project teams- Customer meeting in Europe

Technical design and pricing of a central monitoring system for large broadband networks.Part of the design concept and the overall product responsibilty for Europe. Part of the position was customer demo installation and ascociated trainings.Technical backup for the European Service Department

Billund, South Denmark, Denmark

Diploma Of Education, E-Commerce/Electronic Commerce

Digital marketing and E-commerce

Bachelor, Electronics

Cba, Business Administration And Management, General