Sofea Mastan Email & Phone Number

Kuala Lumpur, My

Relationship building with clients, colleagues and media – face-to-face, online & via telephoneProactive and reactive media engagement, including identifying new opportunities to promote clientsand reacting quickly to eventsResearching target media, producing distribution lists and compiling forward features.Researching, writing and distributing press releasesDrafting copy for client collateral, direct mail campaigns, newsletters, websites, feature articles, advertsand… Show more Relationship building with clients, colleagues and media – face-to-face, online & via telephoneProactive and reactive media engagement, including identifying new opportunities to promote clientsand reacting quickly to eventsResearching target media, producing distribution lists and compiling forward features.Researching, writing and distributing press releasesDrafting copy for client collateral, direct mail campaigns, newsletters, websites, feature articles, advertsand other marketing materialsCollating, analysing and evaluating media coverage with appropriate metricsAssisting in client event planning, organisation and management, including press conferences andpromotional eventsAttend client meetings to take project briefs and to review ongoing projects, taking notes andproducing client contact reports to summarise any agreed actions and time schedules for deliveryPreparing regular client reportsArrange client photography and attend photo shoots as requiredDeal with clients on a day-to-day basis by telephone and email to progress jobs, gain authorisation andsign-o on job briefs, provide quotations on new jobs, secure client purchase orders, raise clientinvoices and any other general client requirementsAssist the PR Account Director in researching and preparing presentation and proposal documents foridenti ed new business opportunitiesData cleansing and pro ling – research and quali cation of client campaign data, purchase of data listsand mail merge to support distribution of client communicationsMaintenance of all client les, ensuring that job bags are maintained and kept up-to-date on aday-to-day basis Show less

Kuala Lumpur, Malaysia

Develop and implement marketing communications plans.Create media relations strategies for high-level placements.Coordinate all public relations activities.Direct social media team to engage audiences across various media.Cultivate new media contacts and manage existing relationships.Handle media inquiries and interview requests.Create press releases, articles, and presentations.Analyze and report PR results quarterly.Identify opportunities for partnerships and… Show more Develop and implement marketing communications plans.Create media relations strategies for high-level placements.Coordinate all public relations activities.Direct social media team to engage audiences across various media.Cultivate new media contacts and manage existing relationships.Handle media inquiries and interview requests.Create press releases, articles, and presentations.Analyze and report PR results quarterly.Identify opportunities for partnerships and sponsorships.Build relationships with industry thought leaders.Keep abreast of industry trends and advise on communication strategies. Show less

Develop comprehensive marketing communications plans including strategy, goals, budget, and tactics.Create and implement media relations strategies, securing high-level placements in print, broadcast, and online media.Coordinate all public relations activities and collaborate with social media teams to engage audiences across traditional and new media.Leverage existing media relationships and cultivate new contacts within business and industry media.Manage media inquiries and… Show more Develop comprehensive marketing communications plans including strategy, goals, budget, and tactics.Create and implement media relations strategies, securing high-level placements in print, broadcast, and online media.Coordinate all public relations activities and collaborate with social media teams to engage audiences across traditional and new media.Leverage existing media relationships and cultivate new contacts within business and industry media.Manage media inquiries and interview requests.Draft and distribute content for press releases, byline articles, and keynote presentations.Monitor, analyze, and communicate PR results quarterly.Evaluate opportunities for partnerships, sponsorships, and advertising on an ongoing basis.Build relationships with thought leaders to enhance industry awareness.Stay updated on industry trends affecting clients and provide strategic communication recommendations. Show less

Operate a boutique PR firm specializing in influencer marketing and close-knit events.Provide personalized public relations services tailored to clients' needs.

Oversee fundraising, marketing, public relations, and communications.Develop and implement strategic plans for fundraising and marketing.Promote public awareness of organizational activities.Assist CEO with presentations, tours, and training.Coordinate design, printing, and distribution of marketing materials.Build community stakeholder relationships to advance organizational goals.Manage social media plans and agency websites.Maintain brand standards and align… Show more Oversee fundraising, marketing, public relations, and communications.Develop and implement strategic plans for fundraising and marketing.Promote public awareness of organizational activities.Assist CEO with presentations, tours, and training.Coordinate design, printing, and distribution of marketing materials.Build community stakeholder relationships to advance organizational goals.Manage social media plans and agency websites.Maintain brand standards and align activities with the organizational mission. Show less

Developed social media strategies to increase engagement and brand awareness.

Organize meetings, interviews and schedules including interviewing guests via telephone or in-personPrepare and rehearse script for news ans news summaries.Undertaking relevant background research and choosing relevant news for the station prior meeting with programme directors to discuss news topics.

Kuala Lumpur, Malaysia

Managed marketing and PR campaigns for large-scale events.Researched and acquired supporting organizations and media partners.Planned advertising timelines and executed multiple events.Fostered relationships with partners and media for event promotion.Generated content and managed event websites.Drove SEO initiatives and monitored ROI of marketing activities.-Researching, identifying and acquiring supporting organizations and international publications, reporters… Show more Managed marketing and PR campaigns for large-scale events.Researched and acquired supporting organizations and media partners.Planned advertising timelines and executed multiple events.Fostered relationships with partners and media for event promotion.Generated content and managed event websites.Drove SEO initiatives and monitored ROI of marketing activities.-Researching, identifying and acquiring supporting organizations and international publications, reporters, bloggers based on credibility, industrial and geographical relevance to increase brand exposureNegotiating contracts and drafting of barter partnerships per events-Planning of advertising and promotional timelines and execution of multiple events-Fostering and maintaining good relations with various partners,endorsers and media partners to ensure smooth and continuous collaboration for current and future events- Generating content and copy-writing of advertisements, press releases per event, post event reports, marketing campaigns, and conduct speaker interviews.- Creating, updating & maintaining event websites per events.- Driving SEO initiatives through managing web marketing, researching, writing and distributing press release to partners and news portals and listing events on event listings sites- Approaching relevant LinkedIn groups for relevant events for promotions- Tracking and monitoring ROI of marketing activities and campaigns to drive revenues-Handling delegate, speaker and sponsor inquiries-Generating revenue through converting inquiries to delegate. Show less

Kuala Lumpur, Malaysia

Announced news and traffic updates for Hitz FM, Mix FM, and Lite FM.

Bangsar Malaysia

Trained and performed on-air duties for Traxx FM.

Kuala Lumpur, Malaysia

Broadcast Journalist & Studio DirectorPrimeworks Studios Sdn. Bhd.May 2014 - Jun 2015 (1 yr 2 mos)Kuala Lumpur, MalaysiaProduced and presented stories for various segments.Directed studio operations for live shows.Managed studio floor and coordinated with production teams.

Associate’S Degree, Diploma In Mass Communications, 3.26

Education record

Bachelor Of Laws - Llb, Law