Sofea Mastan

Sofea Mastan Email and Phone Number

Head of Public Relations @ Hegen
Kuala Lumpur, MY
Sofea Mastan's Location
WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia, Malaysia
Sofea Mastan's Contact Details

Sofea Mastan work email

Sofea Mastan personal email

n/a

Sofea Mastan phone numbers

About Sofea Mastan

As the Founder of Grow & Glow Mama, I’m dedicated to empowering mothers and advocating for maternal mental health. My journey began with a passion for storytelling and building genuine connections, which led me to establish my own path in public relations, specializing in health, wellness, and beauty.With years of experience in strategic PR and community development, I’ve successfully built communities from the ground up—fostering spaces where authentic connections thrive. I offer tailored services for brands seeking to establish or enhance their own communities, leveraging strategic insights and impactful storytelling to create loyal, engaged audiences.At Grow & Glow Mama, I lead initiatives that unite mothers through support, resources, and advocacy. From wellness workshops and community events to strategic brand partnerships, my focus is on uplifting others and helping brands connect with their audience on a deeper level.If you’re looking to build a community from scratch, elevate your brand, or explore mental health advocacy, let’s connect and create something impactful together.

Sofea Mastan's Current Company Details
Hegen

Hegen

View
Head of Public Relations
Kuala Lumpur, MY
Website:
hegen.com
Employees:
94
Sofea Mastan Work Experience Details
  • Hegen
    Head Of Public Relations
    Hegen
    Kuala Lumpur, My
  • Good & Honest Co.
    Pr Manager
    Good & Honest Co. Sep 2024 - Present
    Relationship building with clients, colleagues and media – face-to-face, online & via telephoneProactive and reactive media engagement, including identifying new opportunities to promote clientsand reacting quickly to eventsResearching target media, producing distribution lists and compiling forward features.Researching, writing and distributing press releasesDrafting copy for client collateral, direct mail campaigns, newsletters, websites, feature articles, advertsand… Show more Relationship building with clients, colleagues and media – face-to-face, online & via telephoneProactive and reactive media engagement, including identifying new opportunities to promote clientsand reacting quickly to eventsResearching target media, producing distribution lists and compiling forward features.Researching, writing and distributing press releasesDrafting copy for client collateral, direct mail campaigns, newsletters, websites, feature articles, advertsand other marketing materialsCollating, analysing and evaluating media coverage with appropriate metricsAssisting in client event planning, organisation and management, including press conferences andpromotional eventsAttend client meetings to take project briefs and to review ongoing projects, taking notes andproducing client contact reports to summarise any agreed actions and time schedules for deliveryPreparing regular client reportsArrange client photography and attend photo shoots as requiredDeal with clients on a day-to-day basis by telephone and email to progress jobs, gain authorisation andsign-o on job briefs, provide quotations on new jobs, secure client purchase orders, raise clientinvoices and any other general client requirementsAssist the PR Account Director in researching and preparing presentation and proposal documents foridenti ed new business opportunitiesData cleansing and pro ling – research and quali cation of client campaign data, purchase of data listsand mail merge to support distribution of client communicationsMaintenance of all client les, ensuring that job bags are maintained and kept up-to-date on aday-to-day basis Show less
  • Hegen
    Head Of Public Relations
    Hegen Oct 2018 - Present
    Kuala Lumpur, Malaysia
    Develop and implement marketing communications plans.Create media relations strategies for high-level placements.Coordinate all public relations activities.Direct social media team to engage audiences across various media.Cultivate new media contacts and manage existing relationships.Handle media inquiries and interview requests.Create press releases, articles, and presentations.Analyze and report PR results quarterly.Identify opportunities for partnerships and… Show more Develop and implement marketing communications plans.Create media relations strategies for high-level placements.Coordinate all public relations activities.Direct social media team to engage audiences across various media.Cultivate new media contacts and manage existing relationships.Handle media inquiries and interview requests.Create press releases, articles, and presentations.Analyze and report PR results quarterly.Identify opportunities for partnerships and sponsorships.Build relationships with industry thought leaders.Keep abreast of industry trends and advise on communication strategies. Show less
  • Spring Pharma
    Head Of Public Relations
    Spring Pharma 2019 - Present
    Develop comprehensive marketing communications plans including strategy, goals, budget, and tactics.Create and implement media relations strategies, securing high-level placements in print, broadcast, and online media.Coordinate all public relations activities and collaborate with social media teams to engage audiences across traditional and new media.Leverage existing media relationships and cultivate new contacts within business and industry media.Manage media inquiries and… Show more Develop comprehensive marketing communications plans including strategy, goals, budget, and tactics.Create and implement media relations strategies, securing high-level placements in print, broadcast, and online media.Coordinate all public relations activities and collaborate with social media teams to engage audiences across traditional and new media.Leverage existing media relationships and cultivate new contacts within business and industry media.Manage media inquiries and interview requests.Draft and distribute content for press releases, byline articles, and keynote presentations.Monitor, analyze, and communicate PR results quarterly.Evaluate opportunities for partnerships, sponsorships, and advertising on an ongoing basis.Build relationships with thought leaders to enhance industry awareness.Stay updated on industry trends affecting clients and provide strategic communication recommendations. Show less
  • Grow & Glow Pr
    Owner
    Grow & Glow Pr Aug 2018 - Present
    Operate a boutique PR firm specializing in influencer marketing and close-knit events.Provide personalized public relations services tailored to clients' needs.
  • Sri Dalima Properties
    Head Of Public Relations
    Sri Dalima Properties Jun 2018 - Present
    Oversee fundraising, marketing, public relations, and communications.Develop and implement strategic plans for fundraising and marketing.Promote public awareness of organizational activities.Assist CEO with presentations, tours, and training.Coordinate design, printing, and distribution of marketing materials.Build community stakeholder relationships to advance organizational goals.Manage social media plans and agency websites.Maintain brand standards and align… Show more Oversee fundraising, marketing, public relations, and communications.Develop and implement strategic plans for fundraising and marketing.Promote public awareness of organizational activities.Assist CEO with presentations, tours, and training.Coordinate design, printing, and distribution of marketing materials.Build community stakeholder relationships to advance organizational goals.Manage social media plans and agency websites.Maintain brand standards and align activities with the organizational mission. Show less
  • Bloom & Grow
    Social Media Strategist
    Bloom & Grow Mar 2023 - Feb 2024
    Developed social media strategies to increase engagement and brand awareness.
  • Rakita 107.9 Fm
    News Correspondent & Radio Announcer
    Rakita 107.9 Fm May 2016 - May 2018
    Organize meetings, interviews and schedules including interviewing guests via telephone or in-personPrepare and rehearse script for news ans news summaries.Undertaking relevant background research and choosing relevant news for the station prior meeting with programme directors to discuss news topics.
  • Marcus Evans Group
    Marketing Executive (Large Scale Events) - Middle East & South Africa
    Marcus Evans Group Feb 2015 - Apr 2016
    Kuala Lumpur, Malaysia
    Managed marketing and PR campaigns for large-scale events.Researched and acquired supporting organizations and media partners.Planned advertising timelines and executed multiple events.Fostered relationships with partners and media for event promotion.Generated content and managed event websites.Drove SEO initiatives and monitored ROI of marketing activities.-Researching, identifying and acquiring supporting organizations and international publications, reporters… Show more Managed marketing and PR campaigns for large-scale events.Researched and acquired supporting organizations and media partners.Planned advertising timelines and executed multiple events.Fostered relationships with partners and media for event promotion.Generated content and managed event websites.Drove SEO initiatives and monitored ROI of marketing activities.-Researching, identifying and acquiring supporting organizations and international publications, reporters, bloggers based on credibility, industrial and geographical relevance to increase brand exposureNegotiating contracts and drafting of barter partnerships per events-Planning of advertising and promotional timelines and execution of multiple events-Fostering and maintaining good relations with various partners,endorsers and media partners to ensure smooth and continuous collaboration for current and future events- Generating content and copy-writing of advertisements, press releases per event, post event reports, marketing campaigns, and conduct speaker interviews.- Creating, updating & maintaining event websites per events.- Driving SEO initiatives through managing web marketing, researching, writing and distributing press release to partners and news portals and listing events on event listings sites- Approaching relevant LinkedIn groups for relevant events for promotions- Tracking and monitoring ROI of marketing activities and campaigns to drive revenues-Handling delegate, speaker and sponsor inquiries-Generating revenue through converting inquiries to delegate. Show less
  • Astro
    News & Traffic Announcer
    Astro Nov 2015 - Mar 2016
    Kuala Lumpur, Malaysia
    Announced news and traffic updates for Hitz FM, Mix FM, and Lite FM.
  • Rtm Radio
    Traxx Fm Radio Dj
    Rtm Radio Aug 2015 - Oct 2015
    Bangsar Malaysia
    Trained and performed on-air duties for Traxx FM.
  • Primeworks Studios Sdn. Bhd.
    Broadcast Journalist
    Primeworks Studios Sdn. Bhd. May 2014 - Jun 2015
    Kuala Lumpur, Malaysia
    Broadcast Journalist & Studio DirectorPrimeworks Studios Sdn. Bhd.May 2014 - Jun 2015 (1 yr 2 mos)Kuala Lumpur, MalaysiaProduced and presented stories for various segments.Directed studio operations for live shows.Managed studio floor and coordinated with production teams.

Sofea Mastan Skills

Event Management Corporate Events Broadcast Television Public Relations Event Planning Journalism Broadcast Social Media Marketing Corporate Communications Tv Production Video Production Final Cut Pro Live Event Producer Radio Marketing Communications Social Media Broadcast Production Television Directing Tv News Production Television Media Relations Broadcast Journalism Video Editing Editing Digital Media Video Camera Marketing Strategy Camera Operation Presenter Media Production Marketing Event Planning Events Organisation Research Broadcasting

Sofea Mastan Education Details

Frequently Asked Questions about Sofea Mastan

What company does Sofea Mastan work for?

Sofea Mastan works for Hegen

What is Sofea Mastan's role at the current company?

Sofea Mastan's current role is Head of Public Relations.

What is Sofea Mastan's email address?

Sofea Mastan's email address is so****@****ans.com

What is Sofea Mastan's direct phone number?

Sofea Mastan's direct phone number is +601936*****

What schools did Sofea Mastan attend?

Sofea Mastan attended Taylor's University, Ktj Primary Secondary Academia Kolej Tuanku Ja'afar, Brickfields Asia College.

What skills is Sofea Mastan known for?

Sofea Mastan has skills like Event Management, Corporate Events, Broadcast Television, Public Relations, Event Planning, Journalism, Broadcast, Social Media Marketing, Corporate Communications, Tv Production, Video Production, Final Cut Pro.

Who are Sofea Mastan's colleagues?

Sofea Mastan's colleagues are Hans Chan, Pmp®, Eileen Yang, Yvon Bock, Ahmad Gh, Isabelle Lim, Jolene Khoo, Ferinna Ooi.

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