Accomplished C-suite executive with extensive experience in sales and market strategy, sustainability, and business development across the glass manufacturing industry. Renowned for driving profitability through innovative programs, digital transformation, and upskilling initiatives, while fostering strong customer relationships and leading cross-functional teams to success
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Chief Market OfficerBa Glass Sep 2022 - Aug 2024C-level leading the definition, implementation and operationalisation of the Group’s sales strategy, maximizing the competitivity, profitability and the customer satisfaction. Assure the coordination of the production planning and sales execution extending over 12 European manufacturing plants, optimizing the product throughput and delivery according to plants efficiency and customer needs.Full responsibility over 1.5 billion eur, sales within over 70 countries and inspiring 100 reports. -
Chief People OfficerBa Glass Feb 2022 - Sep 2022Head of talent acquisition and managementPerformance monitoring and KPI definition and controlCulture ambassador and transformation promoter -
Chief Market OfficerBa Glass Sep 2020 - Feb 2022Led the development and implementation of the Group's sales strategy, optimizing product throughput and delivery across 12 European manufacturing plants.Managed 1.5 billion eur in sales within 90 countries, inspiring and overseeing a team of 100 reports. -
Group Sales DirectorBa Glass Jun 2019 - Sep 2020Porto Area, Portugal -
Business Development Group DirectorBa Glass Oct 2017 - Jun 2019Responsible for proposing and supporting the implementation of Group Business Strategy, including marketing strategies, pricing position, product development and service level according to market needs and benchmark analysis. Assurance of alignment between goals and process optimization in oprder to enhance customer service. -
Business Development ManagerBa Vidro, S.A. Sep 2015 - Jun 2019PortoResponsible for supporting the definition of sales strategy with the goal of maximizing the group profitability. -
Export Sales ManagerBa Vidro, S.A. Jan 2014 - Jun 2019Lisbon Area, PortugalResponsible for Clients Management in Europe for Food, Spirits, Beer and Soft Drinks segments. Conducting the development of the correct offer for the market, towards the Client's expectations. -
Process Integration ManagerBa Glass Jan 2012 - Dec 2013Poznan, Greater Poland District, PolandEnsure the integration of procedures and system (SAP) for the new Group acquired by Ba Vidro, S.A. in Poland and support the Executive Board in business strategy definition.Responsible for the standardization and process improvement for all Group taking into account the specificities of each country. -
Responsible For Glass Decoration DepartmentBa Vidro, S.A. Jun 2011 - Jan 2012Porto Area, PortugalManaging the Business Unit for glass decoration, being responsible for increasing the EBITDA and improve process efficiency in all fields to guarantee a sustainable economic growth. -
Controller & Process Improvement ManagerBa Vidro, S.A. Jan 2009 - Jul 2011Porto Area, PortugalConducting the control and analyze of operation and business KPIs evolution with direct report to Executive Board giving support on deviation analysis, identifying quick wins and process improvement opportunities to guarantee the goals accomplishment and efficiency development.Responsible for all the budget process and support the Executive Board on business strategy development. -
Senior ConsultantGms Consulting Sep 2008 - Dec 2008Lisbon Area, PortugalPortuguese Fixed Telecommunications Operator: Planning, coordinating and implementing the project to integrate the budget process creation and analyses for a Group that was in a merging process. Developed a flexible and optimize tool to integrate the inputs of all departments and business units of the new group and prepare the final delivery to the Executive Board. -
ConsultantGms (Maksen) Sep 2007 - Sep 2008Lisbon Area, PortugalPortuguese Telecommunications Operator: Planning, coordinating and implementing analysis to create a share service center for the Group. Identification of the functions and headcounts to centralize. Portuguese Mobile Telecommunications Operator: Planning, coordination and implementation of the new process framework in all departments of the organizations. Identifictions of the KPIs to measure the efficiency of each process improvement implemented. -
Business AnalystGms (Maksen) Sep 2006 - Sep 2007Lisbon Area, PortugalPortuguese Mobile Telecommunications Operator: Design, development, and implement a project for reviewing all process framework, towards clients vision. Identification of process improvements opportunities, quick wins and structural changes in the organization.Portuguese Fixed Telecommunications Operator: Design, development and operation a business simulation for a new product launch. Requirements definition, training program design, definition of terms of testing, business cost… Show more Portuguese Mobile Telecommunications Operator: Design, development, and implement a project for reviewing all process framework, towards clients vision. Identification of process improvements opportunities, quick wins and structural changes in the organization.Portuguese Fixed Telecommunications Operator: Design, development and operation a business simulation for a new product launch. Requirements definition, training program design, definition of terms of testing, business cost analysis and definition and implementation of the Roll-Out Plan. Show less
Sofia Alves Education Details
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Telecommunication And It (Petmti) -
Economics -
Organizational Leadership
Frequently Asked Questions about Sofia Alves
What is Sofia Alves's role at the current company?
Sofia Alves's current role is C-Level | Sales Strategy Expert | Entrepreneur.
What schools did Sofia Alves attend?
Sofia Alves attended Universidade Católica Portuguesa, Universidade Católica Portuguesa, Imd Business School.
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Sofia Alves
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