• Conducted initial social media audit and developed social strategy based on findings. • Create all Meat the Crunch's social media's copy and assets. Ensure all social content aligns with social strategy and adjust accordingly. • Developed and manage social media content calendar.• Stay up to date on social trends and connect content when appropriate.

• Collaborate with teachers on lesson plans curated for each class’s English language levels, specific age group and activities that correlate with their grammar syllabus. • Assist teachers and students in correcting spelling or grammatical errors in English written essays and activities.• Responsible for developing creative lessons plans that focus on conversation practice and participation from ages 4-18. • Understand classes’ daily needs and adjust lesson plan accordingly.

• Researched client competitors and recommend specific social media accounts to analyze.• Conducted social media audits across various mediums such as LinkedIn, Instagram, Facebook, Twitter and TikTok. • Analyzed findings and develop competitive landscape narrative and recommendations list. • Collaborate with other contractors and MCCI team to discuss research methods and solutions to client needs and requests.

• Conduct social media audits and develop social media plans and strategies across Facebook, LinkedIn, Twitter and Instagram channels for various clients.• Lead various client meetings, present recommended social media plans and proposals, and coordinate implementation with clients. Contribute to the development of social media guidelines and LinkedIn training sessions. • Create, write and schedule social media content calendars consistent with clients’ message, goals and creative strategy. Perform daily quality control media monitoring across all channels and communicate with clients on various social media requests or questions. • Collaborate with Account Directors on developing client and event specific social media initiatives and campaigns. • Develop and maintain social media reporting documents and track analytics using 3rd party platforms. Analyze results and provide innovative suggestions and ideas for improvement. • Serve as chair of internal blog and social media committees. Lead committee meetings, brainstorm sessions and execute processes through project management system. Manage the development and execution of a new social media strategy for internal channels. Increased MCCI’s social media engagement by 16.7 percent and impressions by 21.7 percent across all channels.

• Uphold existing brand strategies for GrandPR and work with local organizations to develop PR campaigns• Compete in the 2019 Digital Marketing Competition: An undergraduate student competition aimed at creating a marketing campaign for Harbour Trust• Participate in CreateAthon: A 24-hour pro bono marketing marathon. Worked on a team to create a PR campaign book for a local non-profit organization within 24 hours

• Create professional development events for members such as an etiquette dinner, building your LinkedIn profile workshop and networking events• Plan and organize monthly agency tours, organize and alert members to professional development events• Attend the Public Relations Student Society of America International Conference, attend sessions speakers to receive expert advice on PR topics, network with professionals and fellow PRSSA members from around the world

• Design and create digital content for all “Experience Grand Rapids” social media channels• Generate push notifications for Experience Grand Rapids Brewsader app to promote Grand Rapids as Beer City USA and drive app users to the Experience Grand Rapids’ website• Monitor, respond, provide offers to comments on social media platforms, validate comments meet social media guidelines• Improved use of Instagram stories to create better interaction with followers especially during giveaways or specific campaigns

• Assigned to the Grand Rapids Opportunities for Women (GROW), 30th Anniversary Celebration• Utilized extensive research methods to find and contact previous GROW participants, and solicit testimonials about their experience with GROW as well as appoint appropriate speakers• Maintain accurate contact information in customer management system