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Argentina

Argentina

- Manage and execute strategic and high-impact digital marketing campaigns that strengthen and raise the positioning of UMG artists and releases in Argentina. - Seek out innovative opportunities and special activations on digital platforms to drive awareness, increase music consumption and reach new audiences. - Source, manage, and foster strong relationships with top content creators to make a buzz around the releases. - Work closely with external agencies to create and maintain… Show more - Manage and execute strategic and high-impact digital marketing campaigns that strengthen and raise the positioning of UMG artists and releases in Argentina. - Seek out innovative opportunities and special activations on digital platforms to drive awareness, increase music consumption and reach new audiences. - Source, manage, and foster strong relationships with top content creators to make a buzz around the releases. - Work closely with external agencies to create and maintain publicity schedules and documents related to project campaigns.- Analyze data to measure marketing effectiveness and drive decision-making. Show less

Argentina

- Build key partner relationships and find new ways to drive UMG streaming revenue.- Explore opportunities and special actions on new and existing platforms.- Achieve UMG priority placement objectives across all DSPs (Spotify, Apple Music, Deezer, Claro Musica, Personal, Cien Radios, YouTube, VEVO, TikTok, Triller, Kwai, Amazon).- Recommend content strategy improvements to UMG artists.- Monitor and prepare weekly reports of UMG and the most relevant tracks of the competition… Show more - Build key partner relationships and find new ways to drive UMG streaming revenue.- Explore opportunities and special actions on new and existing platforms.- Achieve UMG priority placement objectives across all DSPs (Spotify, Apple Music, Deezer, Claro Musica, Personal, Cien Radios, YouTube, VEVO, TikTok, Triller, Kwai, Amazon).- Recommend content strategy improvements to UMG artists.- Monitor and prepare weekly reports of UMG and the most relevant tracks of the competition performance on social media and streaming platforms. - Work closely with social media and advertising agencies to create and maintain publicity schedules, storylines and documents related to project campaigns. - Optimize UMG local artists profiles on digital platforms (update thumbnails, avatars, biographies, headers, etc) - Be updated on digital media developments, best practices and trends. Show less

- Drive exposure of UMG artists across relevant media and seek out cross-platform promotional opportunities. - Manage press, social requests and media/influencers lists and forge closer relationships with key partners. - Track AirPlay and report chart positions.- Organize release events, showcases and listening parties.- Write, edit and distribute press releases to media.- Prepare press clippings. Achievements:#1 Radio Chart Sebastian Yatra “Pareja… Show more - Drive exposure of UMG artists across relevant media and seek out cross-platform promotional opportunities. - Manage press, social requests and media/influencers lists and forge closer relationships with key partners. - Track AirPlay and report chart positions.- Organize release events, showcases and listening parties.- Write, edit and distribute press releases to media.- Prepare press clippings. Achievements:#1 Radio Chart Sebastian Yatra “Pareja del año” (4 weeks)Luis Fonsi “Vacío” (6 weeks)Sebastian Yatra “Chica ideal” (9 weeks)Tini “Ella dice” (4 weeks)Cali y El Dandee “Locura” (3 weeks)J Balvin “Morado” (2 weeks)Karol G “Tusa” (10 weeks) - #1 AIRPLAY 2020Daddy Yankee “Que tire pa’ lante” (1 week)Tini was the local artist with the highest radio airplay in 2020. Show less

Movistar Account- Lead the annual media budget.- Develop effective brand communications that reach the right people whether using offline and online media and focusing on brand objectives. - Manage the implementation and optimization of campaigns.- Pre and post-campaign analysis.- Negotiate the best price, quality and placement of advertisements.- Research the current media landscape and stay up-to-date with the latest media trends.- Collaborate with Digital Hub… Show more Movistar Account- Lead the annual media budget.- Develop effective brand communications that reach the right people whether using offline and online media and focusing on brand objectives. - Manage the implementation and optimization of campaigns.- Pre and post-campaign analysis.- Negotiate the best price, quality and placement of advertisements.- Research the current media landscape and stay up-to-date with the latest media trends.- Collaborate with Digital Hub members to enhance the performance of media campaigns. - Work closely with internal agency teams to bring innovation and new solutions to the client. Show less

Unilever Account- Support the team with the preparation of media plans, recommendations, and analysis. - Monitor and maintain appropriate campaign execution and performance.- Assist with presentations, visual summaries, schedules and reports. - Assist the media planning team with developing costs and data collection for recommendations and analysis. - Assist in solving billing discrepancies.- Review print advertisements, promotional materials and ad placements.-… Show more Unilever Account- Support the team with the preparation of media plans, recommendations, and analysis. - Monitor and maintain appropriate campaign execution and performance.- Assist with presentations, visual summaries, schedules and reports. - Assist the media planning team with developing costs and data collection for recommendations and analysis. - Assist in solving billing discrepancies.- Review print advertisements, promotional materials and ad placements.- Gather ad specs to be shared with client/creative agencies.- Schedule vendor meetings. - Issue insertion orders (IOs) and change orders (COs) Show less

Posgrado En Management, Marketing

Brandnovation, Marketing

Una experiencia enriquecedora. Un programa inspirador que me aportó nuevas herramientas y miradas para crear, sostener, relanzar y.

Licenciatura, Marketing