Sofiia Derzhuk Email & Phone Number

Киев, Украина

Kiev, Ukraine

- Promotion of 5 company directions on IT B2B market.- Launching of a new direction – Education Academy of programming (B2C). - Development of marketing strategies.- Efficiency monitoring and optimization of all using marketing channels: SEO, Facebook Ads, SMM, LinkedIn, Telegram, Email marketing, chat-bots, websites, online events.- Content marketing: development of a content plan, working with copywriter and SEO specialist, proofreading of content materials, development of landing pages. - Increasing conversion and websites usability, initiation and control of improvements of websites and customer personal cabinet.- Managing of websites backlog, interface prototyping, and taking part in writing of Requirements Specification.- Ads buying on Telegram.- Team management and coordination of marketing department work – recruitment, training and mentoring, tasks prioritization.- Working closely with the company’s management, business development and sales managers.- Analytics and reporting.

Kiev, Ukraine

- conducting several internal projects (management of 4 company corporate websites, customer personal cabinet, desktop app for Education center personnel, CRM system);- collecting and analysis of requirements;- writing of Requirements Specification;- coordination with the management;- management of project backlog and sprints;- setting tasks and their prioritization in the tracking system (Trello/CRM);- control of development progress;- conducting daily meetings with developers;- HTML layout and taking part in design development;- testing of functional;- presentation of new functionality to the management;- analysis of competitors and initiation of websites improvements; - writing of instructions for users;- conducting of project documentation;- describing and thinking through business processes logic related to a website, customer personal cabinet, and CRM system;- visualization of business processes schemes;- business processes setting and automation in Dynamics 365 CRM (On-premise);- dashboards composition in CRM;- partly administering of CRM;- conducting internal mini-trainings about CRM.

Kiev, Ukraine

- analysis of competitors and customers;- developing and conducting marketing activities;- working with the website admin panel;- creating/editing services and products pages on three websites (WordPress CMS);- writing articles and cases for websites;- improving websites design and usability;- conducting internal SEO: keywords research, filling SEO meta tags, optimization of texts, working on websites structure, fixing errors, setting redirects;- Email marketing: developing a content plan, creating selling and trigger email newsletters, HTML layout and design of emails, writing content for emails, segmentation of contacts base, development of subscribe and unsubscribe processes in the CRM system;- SMM: conducting company's pages, creating a content plan, writing posts and creating creatives, setting Facebook Business Manager, setting targeting ads on Facebook;- setting context ads in Google Ads;- administering a YouTube channel;- working with Google Business: setting, creating content and events;- creating and supporting a positive image of the company on the Internet;- preparing and promoting webinars;- seeking media resources and publication of events announcements there;- banners, presentations, and other marketing materials design;- writing of Requirements Specification for developers;- working with contractors.

Ukraine

Layout design of e-books in EPUB format with using HTML and CSS.http://bookri.com.ua/

Kiev, Ukraine

- analysis of competitors and customers;- developing and conducting marketing activities;- working closely with the sales team and company’s management;- Email marketing: developing a content plan, creating selling and trigger email newsletters (worked with SendPulse), design of emails, writing content for emails, selecting email subjects, A/B testing;- SMM: creating a content plan, developing marketing activities such as sales and competitions, control of the SMM manager's work;- administering a YouTube channel;- banners, presentations and other marketing materials design;- working with the website admin panel;- creating, filling and editing landing pages on the website;- writing of Requirements Specification for copywriters and developers.

Киев, Украина

Working with payment orders, cash documents, advance reports, acts of purchase/sale, calculation and payment of salaries.

Master'S Degree

Bachelor'S Degree