Sofiia Derzhuk Email & Phone Number

• Skills in market research, competitor and customer analysis.• Development of marketing strategy, lead generation and searching for new channels of customer attraction (B2B and B2C).• Experience in conducting several projects at the same time, planning, decomposition, task prioritization, working with tracking systems.• Experience in team management, training teammates and taking part in recruitment.• Experience in launching a new direction of the company – market research, service concept creating, the target audience detailing, positioning, planning, thinking through business processes, initiation and control of improvements on a website.• Content marketing: development of a content plan, blog launching, work with copywriters and SEO specialists, editing and creation of content, development of landing pages, increasing conversion and website usability, content management via a website CMS, working with admin panel (WordPress, Orchard, and custom developing CMS), HTML layout.• Skills in website analytics and working in Google Analytics.• Experience in website creation from scratch: Requirement Specification writing, wireframes and mockups creating, taking part in design development, HTML layout, managing of developers, testing, launch and support of a website.• Experience in describing and thinking through business process logic related to a website, customer personal cabinet, and CRM system.• SEO: conducting a site audit, keyword research, internal site optimization, and writing technical specifications for copywriters and programmers.• Email marketing: segmentation of a base, creating selling and trigger email newsletters (worked with SendPulse, MailChimp, Dynamics 365) - design and layout of emails, writing content for emails, selecting email subjects, A/B testing, and developing a content plan.• SMM: conducting company's pages, creating a content plan, writing posts and creating creatives, setting targeting ads on Facebook.• Social selling in LinkedIn: strategy creating of personal brand developing for lead generation and following sales of company's services on EU region.• Skills in online events (webinars) organization and promotion.• Banners, presentations, and other marketing materials design.