Sofia Lindberg Email & Phone Number

Passionate, positive and goal-oriented health enthusiast, with experience from online business development, product marketing, product development & sourcing within the FMCG sector. Certified Holistic Health & Wellness Coach and Yoga Teacher.It was my huge personal interest in health food products that led me to Superfruit Scandinavia, a pioneer in the superfood business and the first company to introduce the Amazonian super berry Acai to the Swedish market back in 2007. Since 2013, when I joined the company, the superfood market has exploded and today foods like spirulina, chia seeds and goji berries are more popular than ever. One of the most exciting things I do in my role is finding new and upcoming health foods and develop unique products to expand Superfruit’s product portfolio and growing the business further. Being a super nerd when it comes to all things health and wellness, spotting new trends, doing research in this area and being able to launch products I believe in is really rewarding to me. Another one of my personal interests, namely fitness and exercise, led me to the job I had before Superfruit Scandinavia. As the product manager for fitness apparel and equipment at Gymgrossisten AB I was responsible for creating and developing a new department on the company’s online platforms in the Nordic Countries and Germany. The once before neglected business areas got some loving attention from me and sales blossomed. For me it is important to really believe in the company and the products I represent. It has been a winning concept so far to focus my time and energy on the things I love and am passionate about, wether that is fitness fashion or health food products. In my future career I will stay true to that and continue to do what I love.

Listed skills include Strategisk Sourcing, Produktutveckling, Global Sourcing, E Handel, and 7 others.