Sofia Marrufo Email & Phone Number

●Managed and strengthened relationships with Latin American suppliers, enhancing their engagement and satisfaction●Successfully educated suppliers on the C2FO platform, demonstrating its value and fostering strong partnerships●Consistently achieved and exceeded performance targets, contributing to regional revenue growth●Developed and implemented strategic plans to optimize supplier participation and maximize financial outcomes●Acted as a liaison between suppliers and internal teams, ensuring seamless communication and effective problem-resolution●Acted as the first point of contact for supplier inquiries, handling both inbound and outbound communication

As a key member of the new product segmentation team, I played an instrumental role in the successful launch of innovative product lines. I collaborated closely with cross-functional teams to identify target markets, develop strategic marketing plans, and optimize product positioning. My efforts contributed to a comprehensive understanding of customer needs and preferences

● Respond in timely manner to supplier inbound/outbound inquiries as first point of contact● Educate suppliers on the value of C2FO, the platform, and relationship with their customer● Document and update accounts based on interactions and specific scenarios● Qualify leads providing Supplier Relationship Managers with sales prospects● Develop and maintain a knowledge base of C2FO’s evolving products/services

● Coordinate with customers, vendors and carriers to provide superb customer experience● Communicate with management team, account managers and operations to identify efficiencies● Recognize sales opportunities and sell additional modes and services to customer contacts● Ensure all shipments pick and deliver on time and resolve any issues that arise during transit● Monitor invoice payment and customer financial adjustments to drive company profitability

● Lead team of four and collaborated with supervisor to ensure quality team performance● Supported Key Account Managers by creating reports, monitoring metrics and KPIs● On-boarded new accounts to C.H. Robinson and ensured a smooth business transition● Created and developed SOPs to streamline processes and drive automation● Trained new and incoming hires on team procedures, tasks and company technologies

● Collaborated with team of four to provide exceptional customer service for customers● Managed high volume of calls, emails and tenders to provide accurate information to carriers● Executed all operational tasks related to LTL shipments effectively and efficiently