Sofia Popova

Sofia Popova Email and Phone Number

Marketing Director | Marketing and Sales Transformation | Portfolio strategy and Innovation | FMCG and B2B @ Barry Callebaut Group
zurich, zurich, switzerland
Sofia Popova's Location
Utrecht Area, Netherlands
Sofia Popova's Contact Details

Sofia Popova personal email

About Sofia Popova

Marketeer passionate about innovation and cross functional collaboration. Over 15 years of B2C and B2B experience at local, regional and global level: from shaping brand and portfolio strategies, managing innovation funnels to commercializing innovations by creating engaging customer experiences across channels.Strong business acumen, in-depth customer & consumer understanding, keen to explore new ways to serve customers and maximize commercial impact while building productive working relationships with key stakeholders across functions.Passionate about growing own & team capabilities, learning from data and cross functional expertise.

Sofia Popova's Current Company Details
Barry Callebaut Group

Barry Callebaut Group

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Marketing Director | Marketing and Sales Transformation | Portfolio strategy and Innovation | FMCG and B2B
zurich, zurich, switzerland
Employees:
5984
Sofia Popova Work Experience Details
  • Barry Callebaut Group
    Global Program Director Sales & Marketing
    Barry Callebaut Group Apr 2022 - Present
  • Barry Callebaut Group
    Marketing Director Emea
    Barry Callebaut Group Jun 2018 - Apr 2022
    Belgium
  • Barry Callebaut Group
    Global Marketing Manager
    Barry Callebaut Group Sep 2016 - Jun 2018
    Belgium
  • Unilever
    Marketing Manager Lipton
    Unilever Mar 2014 - Sep 2016
    Developed and executed marketing plans to support market share turnaround for Lipton in Russia.Sales and operations planning, P&L responsibility, leading a team of 5 FTEs.
  • Unilever
    Senior Brand Development Manager Cee
    Unilever Jan 2010 - Mar 2014
    Moscow, Russian Federation
    3 Brand Development roles from Brand Manager to Senior Brand manager for Dressings in CEE.Lead 2 brand re-launches from brand proposition, visual ID and portfolio architecture development toin-market execution
  • Unilever Sng
    Management Trainee
    Unilever Sng Aug 2007 - Dec 2009
    Marketing, Finance and Customer Development

Sofia Popova Skills

Fmcg Brand Development Brand Management Brand Equity Consumer Behaviour Market Research Brand Architecture Food Marketing Customer Insight Product Marketing Cross Functional Team Leadership Marketing Strategy Trade Marketing Marketing Product Development Fast Moving Consumer Goods

Sofia Popova Education Details

Frequently Asked Questions about Sofia Popova

What company does Sofia Popova work for?

Sofia Popova works for Barry Callebaut Group

What is Sofia Popova's role at the current company?

Sofia Popova's current role is Marketing Director | Marketing and Sales Transformation | Portfolio strategy and Innovation | FMCG and B2B.

What is Sofia Popova's email address?

Sofia Popova's email address is so****@****ver.com

What schools did Sofia Popova attend?

Sofia Popova attended Moscow State Institute Of International Relations (University) Mfa Russia (Mgimo, Universidad Complutense De Madrid.

What skills is Sofia Popova known for?

Sofia Popova has skills like Fmcg, Brand Development, Brand Management, Brand Equity, Consumer Behaviour, Market Research, Brand Architecture, Food Marketing, Customer Insight, Product Marketing, Cross Functional Team Leadership, Marketing Strategy.

Who are Sofia Popova's colleagues?

Sofia Popova's colleagues are Grace-Ingrid Nandjui, Victor Ramos Matos, Banu Kilic, Annick Roland, Labo Tropika, Wayne Lindop, Kayane Marques.

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