Based in London, Sofia is a creative director and illustrator specializing in branding. With over a decade of experience, she has collaborated with renowned creative agencies such as &Walsh, Buck, Omelet, and Mrs&Mr, and has created work for top brands including Adobe, Google, Microsoft, ASUS and Marimekko. As a creative strategist, Sofia possesses a unique ability to blend strategy and creativity, bringing stories to life visually. Her expertise lies in capturing the essence of a brand and transforming it into a visual universe that resonates deeply with audiences, fostering a stronger connection with the brand. Sofia's work has been recognized with multiple awards from national and international competitions, including the ADC Awards (US), Applied Arts Design Awards (CA), and 3x3 Illustration Show (US). Additionally, she has served as a jury member for Vuoden Huiput, Finland's most significant creative design competition.