Sofia Randazzo Email & Phone Number

Plymouth, Mi, Us

Plymouth, Mi, Us

- Analyze customer expectations and market trends to inform the development of strategic social media campaigns that drive engagement and brand awareness- Define and track key performance indicators (KPIs) and key results areas (KRAs) to measure the success of campaigns, making data-driven adjustments for optimal results - Monitor and analyze campaign performance metrics, leveraging insights to refine strategies and improve future outcomes- Cultivate relationships with social media influencers, building a strong network to expand reach and enhance brand credibility through collaborations- Collaborate with stakeholders, including senior management and content teams, to ensure alignment on campaign goals, messaging and execution

- Create and curate engaging, on-brand content for multiple social media platforms, driving audience engagement and brand awareness- Leverage social media management tools to strategically plan, schedule and optimize content posting, ensuring maximum visibility and impact- Monitor, track and analyze performance metrics using analytics tools to measure campaign success, adjust strategies and provide actionable insights to improve social media effectiveness

Los Angeles, California, United States

- Produce and edit content for social channels, ensuring alignment with brand voice and strategy- Analyze performance metrics for TikTok and other social media platforms to optimize content and improve engagement- Monitor and maintain master influencer databases, ensuring up-to-date and accurate information- Assist with brainstorming and developing creative campaign ideas for upcoming product launches- Collaborate with press team on daily press activities to secure placements and enhance brand visibility

Mount Pleasant, Michigan, United States

- Collaborate with local businesses to design and execute advertising campaigns across diverse media platforms, utilizing real-world budgets to achieve measurable results- Enhance key skills such as client communication, presentation delivery, time management and multitasking, while also mastering branding strategies, ROI analysis and problem-solving in dynamic team environments

Plymouth, Michigan, United States

- Drive awareness and engagement for the Jack Wilcox Theater by developing and executing targeted social media strategies and campaigns- Plan and implement creative marketing initiatives, including content creation, audience engagement tactics and community-building efforts across various social media platforms- Design visually compelling graphics and multimedia content to enhance promotional efforts, ensure cohesive branding and capture the theater’s unique offerings- Analyze campaign performance metrics to optimize future strategies and maintain a consistent presence that resonates with theatergoers and the local community

Plymouth, Michigan, United States

- Collaborate directly with the owner to craft engaging and informative monthly newsletters, ensuring consistent communication with customers and stakeholders- Assist in managing inventory by organizing and maintaining stock levels, ensuring products are readily available for sale- Design and implement visually appealing in-store displays to enhance customer experience and drive product interest- Coordinate and execute public relations events, helping to promote brand visibility and strengthen community relationships- Oversee website management, ensuring that content is up-to-date, visually appealing and optimized for user experience- Lead the sales floor operations, providing excellent customer service, managing transactions and creating a positive shopping environment

Bachelor'S Degree, Public Relations, 3.90

Activities and Societies: PRSSA (Public Relations Student Society of America), FAMD (Fashion Association of Merchandising and Design).

Bachelor Of Arts - Ba, Fashion Merchandising, 4.0