Sofia R. Email & Phone Number

Toronto, Ontario, Canadá

Dedicated to driving data-driven solutions and ensuring seamless data alignment within the organization. I leverage my proficiency in harnessing technology to extract, analyze, and present data insights for informed decision-making. Some of my projects have included:-Creating Python scripts for data retrieval, including API requests and web scraping, to facilitate timely access to critical information.-Developing a dynamic revenue forecasting system that continuously updates, providing real-time insights to inform strategic decisions.-Collaborating cross-functionally to support teams by creating data pipelines and designing data-rich dashboards in Google Data Studio.-Conducting an in-depth analysis to assess potential outcomes resulting from the merger of data from two distinct rating platforms, utilizing statistical methods to measure its impact.-Responsively addressing various ad-hoc data requests, streamlining data retrieval and processing to meet diverse task requirements.-Automating data processing and analysis workflows to enhance operational efficiency and ensure data integrity, while also delivering actionable insights for strategic decision-making

-Managing and analyzing data in BigQuery and visualizing it in Data Studio dashboards-Developing a model comparison tool to analyze attribution models-Analyzing customer behavior for a retail store-Analyzing TV attribution using a Bayesian structural time-series model

Working within the Performance Team of Marketing Branch my responsibilities were focused on:-Checking the content up and the quality of the advertisements-Analyzing the effectiveness of advertising campaigns-Bidding Strategy Optimization-Analyzing the correct way to invest through time in order to obtain better results with the assigned budget-Developing Lead Generation StrategiesI specialized and improved my skills on managing Advertising Platforms like Facebook Ads and Google Ads as well as my ability to get insights from Google Analytics and other Data Sources.One of my main commitments were to communicate technical information to the clients or to the C-Suite effectively.

Ciudad De México, Distrito Federal, México

I started working at San Pancho in the Data Team and with my analytical, planning and programming skills I performed the following tasks:-Helping with reporting automation-Audit data: through many processes I confirmed the consistency of the preprocessed and processed data.