This internship aims to provide students the unique opportunity to immerse themselves into the sustainable and artisanal world of Florence.Students will explore the city and they will talk to artisans and locals that are shaping the future of craftsmanship, taking the old and traditional heritage into the “phygital” future. They will translate the precious values of the past into a modern language, spreading the word among their generation.Students will collect interviews, pictures and data about artists and designers, performing artists and traditional artisans that are contributing to maintain traditions alive, with an innovative approach.Sustainability also means “sustaining” local economies and “sustain” others’ effort to thrive and doing good for their own community.With this internship students will be able to help this community regain the well deserved attention, focusing on sustainable and artisanal products.

On this project, a deep analysis about the Snickers' company and the gaming industry was presented. Starting from a situational analysis, insights from research, data, interviews, among others; presentation of a proposal, objectives, marketing strategy KPIs, financial plan and finally personal recommendations.Snickers wants to enter to a new market, this is the gaming industry. The report was based on the target segment of gamers between 20 and 30 years old. A series of emerging technologies and a proposal was made regarding the challenge guidelines. In order to make this happen, a fusion between Madden NFL game and Snickers was proposed.