Sofia Romano Email & Phone Number

Lausanne, Vaud, Switzerland

Lausanne, Vaud, Switzerland

Key responsibilities- Responsible for the execution of Marketing Cloud journeys and Sales Cloud automations aimed at sustainably grow our Editorial Boards, Submissions and occasionally our Research Topics - Collaborate with the Customer Journey and Publishing Development teams to create engaging journeys based on manual initiatives that can be scaled up with automation - Identify, propose and execute growth initiatives with the potential to drive 10x KPI growth -… Show more Key responsibilities- Responsible for the execution of Marketing Cloud journeys and Sales Cloud automations aimed at sustainably grow our Editorial Boards, Submissions and occasionally our Research Topics - Collaborate with the Customer Journey and Publishing Development teams to create engaging journeys based on manual initiatives that can be scaled up with automation - Identify, propose and execute growth initiatives with the potential to drive 10x KPI growth - Daily analyse the data related to the initiatives you are leading and report and bring clarity into their successes and failures - Execute custom / one-off engagement initiatives with conversion tracking and monitoring - Create nurturing journeys to keep our customers engaged - Initiate product discovery tracks to validate new ideas in collaboration with the Product Design, Marketing, Data Reports and Data Science teams - Contribute to cross-departmental initiatives related to our Objectives and key results (OKRs) Show less

Lausanne Area, Switzerland

Key responsibilities:- Define, implement, deploy, optimize and monitor campaigns ;- Operate in Salesforce Marketing Cloud daily to build/update, test and deploy new/exiting journeys;- Provide reporting, analysis and recommendations throughout and at the conclusion of campaigns;- Optimize existing campaigns with ongoing multivariate tests of customer segmentation, subject lines, time of send, content, landing pages and channel making them highly relevant and effective for… Show more Key responsibilities:- Define, implement, deploy, optimize and monitor campaigns ;- Operate in Salesforce Marketing Cloud daily to build/update, test and deploy new/exiting journeys;- Provide reporting, analysis and recommendations throughout and at the conclusion of campaigns;- Optimize existing campaigns with ongoing multivariate tests of customer segmentation, subject lines, time of send, content, landing pages and channel making them highly relevant and effective for deliverability, mobile rendering (responsive) and best possible open rates;- Help guide customer segmentation, targeting, and lead nurture strategies;- Lay out campaign workflows, including validation rules, triggers, alerts, and automated responses;- Define dynamic list criteria and work with data team to identify related system or field needs;- Develop testing plans, conduct tests, and report learnings;- Tag and code content and links for tracking against a cross-channel environment Show less

Ticino, Switzerland

- Translate official presentation and documents (German, Italian and French)- Risk factors analysis specific to rail transportSupport for HR- Facilitation of new hire process

Italy

Market research for potential new clients (+ 5 new clients) Customer relationship managementPlanning of promotional events (2 events, Milan and Lugano)

Master'S Degree, International Business

Activities and Societies: Thesis - How employees are motivated to do their work when they are employed within big multinational.

Preparatory Program For Masters In Management, Management

Activities and Societies: Macroeconomics Statistics Marketing

Bachelor'S Degree, Communication And Media Studies

Activities and Societies: Thesis - New Venture Development Student Council – United Students (3 years)

High School, High School/Secondary Diplomas And Certificates

Activities and Societies: Linguistic Specialization