• Manages the company’s social media presence across various social mediaplatforms and produces multimedia content such as videos, graphics, andaudio clips. The goal is to showcase artists, events, and company initiativesfor the promotion of the festival and increasing followers/engagement rates.• Stays informed about industry trends and emerging marketing technologiesto ensure Shabang Music Productions remains competitive in the festivaland social media market.• Collaborates with local influencers, businesses, and media outlets to createmarketing collateral for audience outreach and promotional social mediamaterial to expand the brand reach and drive ticket sales.

• Coordinates marketing campaigns on campus to promote CalFreshinitiatives aimed at increasing awareness and participation to obtain EBT.• Develop branding elements: social media content, logos, color schemes,and type guidelines to maintain consistency across all marketing collateral.• Assisted in the redesign of the CalFresh website. We focused on usabilityand designed a series of graphics that effectively communicate CalFresh’seligibility criteria and the application process, resulting in improvedunderstanding among users.

• Assisted the creative team with various graphic design, social media,and BrandBuilder assets as collateral for franchise gyms to use later on.• Participated in photo/video shoot and assistance in editing content forCrunch+ (Crunch+ offers live fitness classes, recorded streaming classes,and customizable workout plans to subscribers).• Designed and collaboratively presented a slide deck for Crunch Fitness’50th birthday celebration to the Chief Marketing Officer. Our slide deckincluded a 70’s themed celebration including budget, event planning,influencer coordination, and marketing promotions.

• Assisted in drafting pitch emails/direct messages to send partnershipopportunities, PR kits, and merchandise to cultivate relationships with the mediaoutlets, influencers, and brand ambassadors. This was to increase Deux’s(vegan/gf cookie dough company) visibility and brand awareness as astartup company.• Created graphics and design elements for use in marketing materials,social media posts and email campaigns utilizing Figma Teams to developcohesive branding assets.