Overseeing and coordinating SEM/SEO Strategies for Boston Scientific, Hillrom/Baxter and Vantive USA.

- Established PPC as a key component of the media mix strategy by delivering great results from this channel, evolving into an AON strategy of high media investment.- Upgraded SEM into an all-comprehensive tactic, taking a holistic approach by collaborating with other departments such as UX/UI & SEO to deliver a highly effective strategy.- Moved up the company ladder to collaborate with other clients and teams, providing strategic guidance and establishing processes to improve results and create efficiencies.

Team lead and strategist for several USA based B2B clients including Hillrom-Baxter and Panduit, designing and executing the SEM strategy, aligning with SEO, analyzing and reporting recommendations to improve relevancy, performance and lead generation.

Regional Coordinator and Strategic Digital Planner for the Brand Awareness and eCommerce campaigns of Unilever Latin America on all its product branches. Integrating Media Strategies with Creative Concepts to strive for Innovation.

Regional Coordinator and Strategic Digital Planner for the Branding & Performance branches of the 7 adidas Latin America Countries.

Coordination of the Implementation, optimization and constant monitoring for the Digital Marketing campaigns on the Google network (SEM, YouTube & Display) of all the Kimberly Clark, Glaxo Smith Kline and NBCUniversal brands for the whole Latin America and the Caribbean Region.

Assistance on the Implementation, optimization and constant monitoring for the Digital Marketing campaigns on the Google network (SEM, YouTube & Display) for all the Glaxo Smith Kline brands present in the whole Latin America and the Caribbean Region.