Abm Manager
CurrentIn my current role as an ABM Manager, I lead the development and execution of Account-Based Marketing strategies to drive targeted engagement and support sales efforts. I collaborate closely with teams, leveraging CRM and MarTech tools to segment key accounts, create personalized content, and optimize campaigns. My focus is on lead generation, tracking performance, and making data-driven adjustments to meet sales objectives. I also manage CRM planning and structure, ensuring accurate data for effective outreach, while working cross-functionally with several teams to align on strategy and execution.