Marketing And Communications Manager
Current• Brand Communication Management: I ensure the consistency of the communication of all company brands across channels, campaigns and projects, resulting in increased awareness of the brands. • Planning & Execution of Marketing Plans: I develop and implement marketing and communication plans for different brands and business models aiming sales growth.• Digital Strategy: Management of digital strategies for different target audiences depending on the brand (corporate and for consumer), aiming to increase engagement and lead conversion rates.• Production of Content & Marketing Materials: I supervise the production of marketing materials (email marketing, flyers, POS, etc.), with the aim of contributing to an increase in response rates for campaigns, digital and offline presences.• Internal and External Communications Management: I manage internal and external communications (PR, media, newsletters, websites), achieving media coverage in national and international publications and impactful interviews.• Coordination of International Events: I organize and plan the company's presence in international events across strategic markets (Europe, USA, United Arab Emirates, China), resulting in high-value leads and partnerships.• CRM Strategy Development: I implement CRM strategies that support operations and sales initiatives, with the aim of increasing customer retention.• Website & Content Management: I update and manage corporate and brand websites, ensuring the integration and alignment of communication, with significant increases in organic traffic and improvements in conversion rates. • Email Marketing Strategy: I design and execute email marketing strategies that result in growth of the customer database and improvements on open rates and conversion rates.• E-commerce Development: I develop and manage the e-commerce platform (Shopify), implementing dedicated campaigns that increase sales volume and improve the ROI of digital campaigns.
