Sofia Dangerfield, M.A. Email & Phone Number

San Francisco, California, United States

San Francisco, California, Us

San Francisco, California, Us

San Francisco, California, Us

San Francisco, Ca, Us

Courses:Introduction to the Fashion Industry and CareersFashion, Clothing, & SocietyHistorical CostumeCritical Thinking and College Success

Oakland, Ca, Us

Lead the opening of Sweet July's Flagship store by creating, executing, andmanaging visual merchandising, in store displays, employee training, salesprocesses and systems, inventory management, while analyzing and recommendinginformation for day to day business and long term brand strategy and vision.• Employee management: interviewing, new-hire training, terminating, evaluating,and promoting staff. Create all schedules, and ensure all shifts are covered.Process time sheets, tips, violations, and monitor turnover rates.• Sales & Strategy: review sales reports to note top/bottom sellers, create salesgoals, and forecasts. Create inventory reports and to make suggestions aboutitems that should be stocked in stores, and support vendor relationships.• Merchandising: create and implement all in store displays and visualmerchandising. Identify, and recommend strategies that improve consumerengagement and conversion. Manage in store signage/promotional signage.• Web/E-commerce: train staff for online order fulfillment, packaging products, shipping, inventory management, developing stock room standards and procedures, and customer service via web.

San Francisco, California, Us

Laid off due to COVID-19 Support the Global Brand Environment team by project managing internal events,vendor relationships, showrooms, and produce styling tools and directives.• Assist global team to create brand guidelines for in store seasonal displays, P.O.P.,floor moves and felxing, NSO's, remodels, per each region.• Collectively assist to create key/iconic global looks, stlye and trend guides for eachregion, wardrobing directives for employee styling and service of new stores.• Collaborate with store design, decor, merchants, and design, to create showrooms,visual content, and toolkits for upcoming seasons.• Create Global brand and styling standards across all reagions to elevate the instoreexperience, brand loyalty, and brand values.

Minden, Nv, Us

Supported the Art Director with managing key projects, implementing new serviceand apparel programs, key branding messages, and graphic materials.• Created graphics for brand assets, print advertisements, marketing & promotionalcampaigns, e-mailers, navigation, trade shows, banners, vinyl decals, stationary,invites, product packaging, and custom design for CEO.• Designed custom work apparel and accessories, guidelines, and styling for all staff.Sourced fabrics, materials, and budgeting all wardrobe needs.

Minden, Nv, Us

Administration of bi-weekly, multi-state payroll processing. Auditing’ data for all timeand attendance, new hire, termination, benefits, deductions, & loans.• Lead the conversion of manual time sheets to digital, providing higher accuracy,and data base improvements.• Reduced processing time by half, taking on more financial duties, including onboarding,interview panel, and additional reporting to the controller.

New York, Ny, Us

New York, Ny, Us

Masters Or Arts, Family And Consumer Sciences

Bachelor'S Of Science, Apparel Design And Merchandising