Sofia Englund Email & Phone Number

Santa Rosa, California, United States

As the Director of Digital Strategy at Sonoma Media Investments, develops and implements digital content strategy for key coverage areas in Sonoma and Napa counties — wine, dining and food — for all Sonoma Media Investment publications, including The Press Democrat, Sonoma Magazine and the North Bay Business Journal. Oversees the successful execution of the digital content strategy with a distinctive focus on an audience-centric, creative and visual approach to storytelling and content creation, by optimizing headlines and SEO titles for higher search rankings, and by closely monitoring audience behavior and data to identify particularly impactful content and presentations. Mentors, supervises and collaborates with a team of content creators and web developers and designers, keeps abreast of technology trends and best practices, and collaborates closely with chief digital officer, executive editor, senior editors and other key stakeholders to optimize results.

San Francisco Bay Area

As a member of The Press Democrat’s digital team, contributed to the newsroom’s Pulitzer-winning coverage of the 2017 Northern California wildfires by coordinating and executing social media coverage of the catastrophe as it unfolded. As the digital editor of Sonoma Magazine, developed and implemented a comprehensive digital content strategy for the Sonoma Magazine website, social media channels and newsletters. Grew Sonoma Magazine’s online audience from 20,000 to 3.5 million monthly page views, increased Instagram and Facebook followers by 900% and 2,400%, respectively; launched a series of highly successful newsletters with over 200,000 subscribers; and led the website to its first Eppy award for Best Digital Magazine in the US. Spearheaded and coordinated initiatives to further enhance audience engagement and experience, including website and newsletter redesigns, developing new web features and establishing partnerships with media outlets and organizations, such as Sunset magazine, KQED and Sonoma County Tourism.

San Francisco Bay Area

As a producer and writer at Abuela Luna Pictures, an independent film production company, has developed and produced Emmy-nominated films and documentaries that have screened nationwide on PBS; produced award-winning narrative films that have screened at international film festivals; developed and produced promos and commercials for clients such as Fairmont San Francisco; hosted a TV show on a San Francisco Bay Area PBS station; hosted a radio show on a San Francisco Bay Area NPR station; and appeared live on international television.

San Francisco Bay Area

As head of PR and communications at The Swedish-American Chamber of Commerce in San Francisco & Silicon Valley, developed and implemented highly successful marketing and communications strategies. Created engaging and impactful content tailored for wide and targeted audiences and for distribution across multiple platforms. Optimized social media marketing and increased social media engagement and followers. Provided strategic assistance to the CEO in communications, public relations and business development.Researched and authored articles and reports for web and print on emerging business clusters and trends in the San Francisco Bay Area and in Sweden, including the start-up/entrepreneurial scene and tech industry. Organized and publicized high profile events with guest speakers from cutting-edge business ventures, including Tesla and Spotify. Liaised with industry experts and prospects to expand partnerships and procure sponsorships.

London, United Kingdom

PORT Magazine is an award-winning, global print magazine covering art, culture and current affairs. The magazine features essays by and profiles of iconic practitioners in the fields of architecture, design, business, film, environment, politics, literature and comedy, in addition to elegantly presented and timeless examples of classic style and fashion. Contributors include Daniel Day-Lewis, Noam Chomsky, Martin Amis, Jon Snow, Janine Di Giovanni and Samantha Morton. As contributing editor at PORT Magazine, researched, authored and edited articles on an array of subjects, from literature to current affairs, including a feature story elucidating the roles played by entrepreneurs and technology in the economic development of Sub-Saharan Africa. Increased media exposure and procured advertisement and investment opportunities by organizing a series of high-profile events, including launch events at Albert Dunhill’s Bourdon House in London and at Villa Necchi Campiglio during the Milan Design Week (Salone del Mobile).

London, United Kingdom

The Centre for Social Justice (CSJ) is an independent, award-winning organization and think tank that puts social justice at the heart of British politics. Its vision is for those living in the poorest and most disadvantaged communities across Britain to be given every opportunity to flourish and reach their full potential.As executive assistant and researcher at The Centre for Social Justice, assisted the Director of Strategy and Development on the establishment, maintenance and building of prospect and donor relationships; participated in strategic planning and campaign development; oversaw and managed donor communications; created reports and marketing materials; conducted data management and analysis; and organized and publicized conferences, fundraising events, political lectures and debates, which included the participation of the UK Prime Minister, the UK Secretary of State for Justice, respected entrepreneurs and noted philanthropists. As an independent initiative, conducted research for an updated immigration asylum policy report proposing restructuring of immigration processes to better meet the needs of asylum seekers in vulnerable situations.

London, United Kingdom

EARTH University is a nonprofit, international university in Costa Rica educating students from the Global South in sustainable agriculture and entrepreneurship. The university was developed through a partnership between the United States Agency for International Development (USAID), the W.K. Kellogg Foundation and the Costa Rican government. The mission of the university is to prepare leaders to contribute to sustainable socio-economic development in the Global South. Recruited by EARTH's Vice President of Development to develop and manage the university’s first marketing and fundraising campaign in the UK. Established partnerships with organic retailer Whole Foods Market UK and leading Hispanic NGO Canning House to financially back campaign fundraising via direct retail support and promotion; arranged and publicized highly successful events: oversaw event organization, marketing material creation and digital promotions; engaged stakeholders and prospects to secure donations and sponsorships.

London, United Kingdom

London, United Kingdom

Bachelor'S Degree, International Politics

Bachelor'S Degree, Social Anthropology And Cultural Studies

French Language Course