As a Senior Strategic Partner Manager in the Global Content Org at Pinterest, I specialize in advancing Merchants’ shoppable content and fostering innovation on the platform. My role involves integrating and optimizing Merchant content, enhancing Pinner experiences, and driving impactful partnerships across Pinterest’s ecosystem.• Manage and develop relationships with a growing and diverse set of Merchants in the Women’s Fashion, Home Decor and Beauty verticals in the US and Canada, overseeing their shoppable content from pitch to onboarding and retention• Drive adoption of Pinterest’s content tools and third-party APIs through strategic partnerships• Analyze key metrics and business trends to guide Merchant strategy and improvements• Educate Merchants on utilizing Pinterest’s shopping features and upcoming product releases• Collaborate with XFN teams to relay Merchant feedback and enhance content strategy development across the company

• Collaborate with internal teams to identify and discover strategic partners with a clear vision to educate them on Pinterest’s platform and technology• Build and cultivate relationships with a growing and diverse set of world class innovative partners• Drive product adoption through strategic partnerships with digital creators, agents, managers, and leading digital content organizations• Track, analyze and communicate key quantitative metrics and business trends as they relate to partner relationships• Define and implement on their partners services and products aligned with company objectives• Proactively resolve business issues with partners and also be an internal advocate for them• Educate partners on how best to utilize our family of apps to engage with fans and develop their careers• Manage a portfolio of content partners: from onboarding through development and retention around creative content• Take learnings from portfolio of creators to support and to build content strategies that celebrate and expand innovative content on Pinterest

As a Creator Manager, I'm a thought leader on Fashion & Beauty campaigns and programs, leading planning, strategy, and execution, and identifying and managing relationships with Creators. • Build program strategy and KPIs using data, and successfully launch programs to reach the Fashion & Beauty team's goals• Execute programs, with Fashion & Beauty specific programming around product launches and cultural moments and lead coordination with cross-functional partners (product, editorial, marketing, sales, etc) to accomplish goals• Analyze and track data and communicate key metrics internally and to Creators, prioritize tasks, and adapt quickly to align to goals• Identify partnerships with key content Creators• Consult with managed content Creators on their Pinterest strategy, driving education 1:1 and 1:many• Guide Creators to paid media opportunities, where appropriate• Be an internal advocate for Creators, and provide actionable feedback to product teams to respond to Creators’ needs and feedback• Represent Pinterest in front of larger audiences

As part of the product operations organization, I managed a content quality program, leveraging an offshore human review team. In collaboration with the Creator Product teams and Creator Management teams, I helped identify Pinterest’s Creator content and shape our Creator strategy by evolving requirements and establishing + maintaining a standard for quality.• Provided editorial perspective on our creator content, helping to identify Pinterest’s best content and creators across fashion, recipes, home decor, diy, and travel inspiration• Analyzed data sets to measure performance, drive product improvements, identify trends and provide detailed feedback to the product team and leadership• Hosted regular presentations to cross-functional partners in domestic and international markets, leveraging editorial and story-telling skills to translate data sets into digestible narratives for key internal stakeholders• Reviewed and rated content for quality, including images, video, text, and whole Pinterest accounts• Managed, trained, and did detailed QA monitoring of the offshore vendor team – establishing and maintaining the quality standards for Pinterest• Coordinated between many cross-functional teams to ensure all parties are up to date with current and coming process, policy, and tooling

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• Partner cross functionally to plan, develop and communicate brand messages that meet the brand marketing needs of all channels, aligning press angles and stories with product focuses and overall marketing initiatives• Project manage branded partnerships from concept to execution, handling PR budgets efficiently and providing regular status reports to all internal and external stakeholders• Oversee and concept a data-driven marketing strategy for PR, social media and brand health to define the strategic direction of the PR and Social teams by identifying clear and measurable KPIs

• Create buy layouts, target account lists, product information forms and shipping recaps for domestic and international clients• Prepare folders for clients during market week that include linesheets, footwear snapshots, press reports and lookbook images• Manage sample inventory by efficiently coordinating PR/marketing requests and shipping for ready to wear and accessories

Assist celebrity stylists with editorial photoshoots for publications such as Elle, InStyle UK and Yahoo! Style

Collaboration with Silver Jeans Co. to create a 36-piece collection true to the history of the brand while penetrating the junior consumer market segment• Identified and defined customer needs through in-depth market research while conducting qualitative and quantitive competitive analysis to ensure product-market fit• Built concept-to-consumer roadmap through comprehensive year-long production calendar to deliver an on-schedule, executable plan, from ideation to production to launch• Crafted detailed product specs that were clearly communicated to design and technical teams and assured quality control as well as product improvement through extensive product testing• Conducted intensive logistics/sourcing research on the ground with European and Asian suppliers to identify optimal pricing strategies

• Styled clothing and accessories for short films: Soul Descends (2015) and All Clear (2016)• Managed styling budget to pull wardrobe from various sources such as vintage boutiques, upcoming designers and retails stores• Assisted with on-set tasks and styling needs

• Assisted with monthly reports and other administrative duties such as inventory management• Maintained the organization of the stock rooms and floor layout• Supported the New York merchandising team with the visual display of the store

• Supported VIP Celebrity Relations team across all product categories including ready to wear, jewelry and accessories • Maintained the organization of the sample closet and organized inventory using Fashion GPS• Assisted with sample trafficking, new sample inventory and gifting initiatives• Daily search of magazines, blogs and all entertainment related media outlets for celebrities wearing represented brands• Coordinated messenger services and overnight shipments• General administrative duties