Sofia Lind Email & Phone Number

Sweden

Mölndal, Gothenburg

Globally responsible for: brand consistency and brand ambassadorsDevelop and execute brand trainings for local markets and external agencies to maintain global brand consistencySupport global comms development in on-brand messaging and look and feelEducate people to understand what the brand (TENA) stands for and to become brand ambassadors Responsible for.

Gothenburg, Sweden

Globally responsible for: content creation for TENA Professional websiteAlways on content including planning and maintenance of the global TENA Professional Website and Content CalendarCreation and publishing of campaigns including the interface to translation processPlan, create, edit and review content, ensuring SEO and user experience

TENA Incontinence Products

Responsible for: marketing and communication of key strategic products (TENA incontinence products) in SwedenDevelop and implement the marketing, communication and media plans for B2B and B2C Commercial team leader of local launch projects and the development of communications (360 campaigns incl PR)Develop and implement e-business for the Swedish market.

Göteborg

Responsible for: integration of sales and marketing plans for TENA in SwedenLeding the development of integrated sales and marketing plansDevelop and implement media PR plansProject lead of national fairs, global forums and eventsPlan and execute internal sales conferences and national fairsDevelop educational materials for the sales repsContact person of.

Gothenburg, Sweden

Responsible for:Product Manager for TENA light incontinence products and LiberoCreate communication material towards health care professionals ie promotions, direct mails, advertising and public relationsKAM team member; create activity plans and support tendersNordic Web Info Manager. Launch of TENA website and Core Wellness Program

Vastra Gotaland County, Sweden

Responsible for: Provide TENA product assortment and solutions for elderly care homes and primary careVisit and present TENA solutions for care professionals ie Heads of Unit managers, nurses and urotherapists

Responsible for: Product Manager in Home Care and Actue Care sales channels in Sweden (TENA Heavy Incontinence and Libero)Plan and develop communication material for professionals ie promotions, direct mail, advertising and manage the web site

Responsible for:Marketing and communication of key strategic products (TENA and Libero) in SwedenPlan and develop communication and media plan incl TVC, direct mail, promotions advertising, web site targeting B2C and B2BResponsible for the launch of TENA in pharmacies and retail

Marketing

Targeting Consumer marketing. Bachelor Nordfalks trademark of Santa Maria Tex Mex (grade distinction). Recommendation to delay a.

International Tourism

Institute of International Education, Stockholm University Studied in Stockholm, UK, Switzerland incl. interships in industry.

3-Year Humanistic Orientation

Activities and Societies: Played the trumpet and the piano

Education record

Activities and Societies: Soccer, played the Trumpet