Sofia Marques De Sa (Ms, Pmp, Cspo) Email & Phone Number

Arlington, Virginia, United States

• Led the Workfront Transformation, streamlining team workflow through an innovative structure, project templates, and milestones, achieving enhanced efficiency, strategic alignment, and organizational synergy. Implemented transparent reporting for the community, fostering a culture of accountability.• Managed a project with a high-profile personality and strategic partners to boost the brand awareness of all parties involved through engaging podcasts and videos. Demonstrated effective project management, meeting timelines, and fostering stakeholder collaborations for impactful outcomes.

Tysons Corner, Virginia, United States

• Designed a partner advertising program with a local agency from end to end. Improved future campaigns with partners based on the collected performance data of each campaign. • Managed key tradeshow events across the world, while developing and improving processes to reduce overhead costs by 20%.

Tysons Corner, Va

• Co-led the ADT migration project and designed the end-to-end customer experience to convert customers within a 12-month hard deadline – an industry first. • Managed a local agency to produce press releases, media stories, fact sheets, and scripts for the media to promote Alarm.com solutions and generate leads.

Tysons Corner, Va

• Managed the GTM strategy for Alarm.com’s first DIY security solution (software tool, product packaging, internal/external communication, user interviews, pilot, launch, etc.) within a tight deadline and budget. • Responsible for strategy development, day-to-day management, and optimization of lead generation campaigns.

Tysons Corner, Va

• Responsible for building the International Marketing team from the ground up by developing a departmental vision and roadmap. • Coordinated and successfully organized a wide variety of global corporate and partner events, including trade shows, conferences, roadshows, showrooms, shareholder meetings, and luncheons. • Oversaw the creation and delivery of press releases, advertisements, and other marketing materials in various languages for a variety of countries, ensuring consistency of B2B and B2C brand messaging.

Tysons Corner, Va

• Collaborated with product and marketing teams on product launches across digital, social, print, video, web, and multimedia presentations within tight timelines.

Toronto

• Served as the front-end developer, playing a key role in crafting and enhancing website and landing page experiences, employing proficiency in HTML, CSS, and JavaScript to achieve visually appealing and user-friendly interfaces.

Master'S Degree, Marketing

Project Management

Activities and Societies: PMP Exam Preparation Seminiar

Google Project Management Certificate, Project Management

Post-Graduate Program, Web Development

Certificate, Culture And Communication Information Technology

Honors Bachelor Of Arts, Visual Culture And Communication

Activities and Societies: - UTM/TV - C.H.A.T - Peer Academic Leader for Resdience

Baccalauréat