Sofia Merlo
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Sofia Merlo Email & Phone Number

Event Coordinator and Executive Assistant at Parade Agency
Location: Vancouver, British Columbia, Canada 19 work roles 2 schools
1 work email found @paradeagency.ca LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email

Work email s****@paradeagency.ca
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Current company
Role
Event Coordinator and Executive Assistant
Location
Vancouver, British Columbia, Canada
Company size

Who is Sofia Merlo? Overview

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Quick answer

Sofia Merlo is listed as Event Coordinator and Executive Assistant at Parade Agency, a with 4 employees, based in Vancouver, British Columbia, Canada. AeroLeads shows a work email signal at paradeagency.ca and a matched LinkedIn profile for Sofia Merlo.

Sofia Merlo previously worked as Yoga Pilates Instructor at Vnysa and Motivator / Spin Instructor at Yeg Yyc Yvr Cycle. Sofia Merlo holds Bachelor Of Commerce - Bcom from University Of Victoria.

Company email context

Email format at Parade Agency

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{first}@paradeagency.ca
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AeroLeads found 1 current-domain work email signal for Sofia Merlo. Compare company email patterns before reaching out.

Profile bio

About Sofia Merlo

As an Executive Assistant and Event Coordinator, I serve as the primary support to the Principal and Owner/Founder of Parade Agency and Feaster Media Inc. These dynamic organizations are leading creative and event planning agencies, orchestrating events that collectively attract over 60,000 attendees annually throughout North America.In my role, I manage a comprehensive range of responsibilities, including cultivating and maintaining relationships with partners, vendors, and sponsors. I oversee the seamless execution of on-site brand activations, ensuring a compelling and engaging experience for event attendees. Additionally, I handle artist and contract management, overseeing the coordination and logistics of talent at each event.My duties extend to social media management and content creation for a portfolio of over 12 events, contributing to the successful promotion and branding of each occasion. I am entrusted with the intricate scheduling of the Principal, ensuring optimal time management and coordination of executive responsibilities.In the fast-paced environment of Parade Agency and Feaster Media Inc., I undertake administrative and executive assistant duties as they arise, demonstrating adaptability, efficiency, and a commitment to organizational excellence. My multifaceted role is pivotal in contributing to the overall success and seamless execution of high-profile events within our extensive event portfolio.I am a Bachelor of Commerce graduate from the University of Victoria, with a passion for marketing, creating engaging and captivating audio and visual content. I am the host and producer of a successful podcast series, All the Things, where I research topics, organize and coordinate recording sessions, guest interviews, script revisions, and distribution. I also leverage social media platforms, SEO and email marketing campaigns to increase the reach and retention of my listeners. My core competencies include digital optimization, multitasking and time management, customer relationship management, and collaboration. I am always eager to learn new skills and tools, and to contribute to the success and growth of my team and organization.

Listed skills include Leadership, Customer Experience, Fitness Training, Presentation Skills, and 53 others.

Current workplace

Sofia Merlo's current company

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Parade Agency
Parade Agency
Event Coordinator and Executive Assistant
Vancouver, BC, CA
Website
Employees
4
AeroLeads page
19 roles

Sofia Merlo work experience

A career timeline built from the work history available for this profile.

Event Coordinator And Executive Assistant

Vancouver, Bc, Ca

Yoga Pilates Instructor

Current

Vancouver, British Columbia, Canada

Nov 2023 - Present

Motivator / Spin Instructor

Current

Vancouver, British Columbia, Canada

Nov 2023 - Present

Event Coordinator And Executive Assistant

Current

Vancouver, British Columbia, Canada

Oct 2023 - Present

Podcast Host And Producer

Current
Self-Employed

Vancouver, British Columbia, Canada

-Create audio and visual content including scriptwriting, interview preparation, and social media videos and that captivate and retain listeners.-Build localized digital and technical marketing plans to establish global and regional community across the North American market, including and not limited to e-commerce, retail, digital marketing, social, community, and PR channels.-End-to-end production of 80+ episodes of a successful podcast series from concept to distribution, including researching topics, organizing and coordinating recording sessions, guest interviews, script revisions, and meeting deadlines to ensure seamless episode delivery.-Utilize social media platforms, SEO and email marketing campaigns to promote the podcast.-Coordinate with guests to ensure timely delivery of episode content, while maintaining high quality standards and meeting production deadlines.-Proficient in using industry-standard audio editing software for noise reduction, audio restoration, and mixing to produce professional-grade podcasts and knowledgeable about music licensing regulations and copyright laws, ensuring legal and ethical use of copyrighted material within podcast episodes-Efficient in utilizing podcast analytics and analyzing data platforms to track audience metrics, gather insights, and make data-driven decisions, and implement marketing strategies to promote podcasts through social media, collaborations, and engagement with the podcasting community based off data.

May 2021 - Present

Talent Administrator (Contract Position)

Vancouver

-Source and acquire senior talent for national and multi-national organizations.-Conduct end-to-end candidate and client communication from sourcing, outreach, interview scheduling, feedback, reference calls, and post employment check-ins.-Coordinate communications as the main point of contact across numerous platforms, track and follow up on requests (40+ daily), and identify those requiring immediate action.-Manage and prioritize CEO's and upper management's schedules to ensure that their time is focused on critical and high priority roles and tasks.-Create and execute marketing plan increasing social growth by 38% within first three months while reducing associated digital marketing costs by 22% compared to previous year.-Create and execute business development plan to maintain positive relationships with current and attain new clients. Since execution, organization has gained three new clients.-Ensure and maintain confidentiality of all communication and documentation.

May 2022 - Nov 2023

Marketing And Social Media Coordinator

-Established integrative e-commerce marketing plan, to increase total lifetime e-commerce sales by 38% on new platforms within first three months of launching. -Effectively launched social media and email marketing campaigns that have increased sales attributed to marketing by 415%. -Strategically co-ordinated, scheduled, and analyzed various social media brand accounts to improve organic performance and increased website sales by over 300% across Canada and US sites. -Created trade marketing, educational, and digital marketing materials to be used at trade shows, in person demonstrations, photoshoots, websites and social media accounts (B2B).-Successfully launched influencer affiliate program.-Communicated directly with sales and logistics teams to accurately plan product launches, marketing campaigns, and to efficiently manage inventory for six international brands (B2C).

Sep 2021 - Jul 2022

Sales And Marketing Assistant

Vancouver, British Columbia, Canada

-Drove consistent focus on email marketing KPIs and improved performance by 600% through launching targeted digital media campaigns. -Strategically created digital marketing assets to improve communication between internal organization, external sales team, and wholesale customers leading to an increase of sales and opening new accounts. -Designed, maintained, and optimized seven Shopify and Wix websites for six brands resulting in solidified brand identity, increase of SEO performance and increased average conversion sales rate of 21%. -Efficiently managed and optimize day-to-day upkeep, creation, and distribution of digital assets for six international brands, for over 2,000 accounts.

Sep 2020 - Aug 2021

Freelance Copywriter

Freelance

Vancouver, British Columbia, Canada

Created copy for e-commerce sites specializing in cosmetic and wellness products. Provided copy was used to not only describe product, but to optimize SEO, improve search ranking and enhance sales.

May 2021 - Jul 2022

Social Media Coordinator And Strategist

Remote

Strategize and execute Light.ai Inc's social media campaign and content for COVID-19 research survey.

May 2020 - Sep 2020

Hip Hop Dance Instructor

Carsa - University Of Victoria

Victoria, Bc Canada

Dec 2019 - May 2020

Fitness Instructor

Carsa

University Of Victoria

Nov 2018 - Mar 2020

Brand Marketing Consultant

Vancouver, Canada Area

-Top performing sales consultant in Western Canada during co-op.-Educated consumers on company's products which increased brand awareness and perception across Canada. -Rapidly increased product's sales in key and independent accounts to gain market share. -Communicated professionally with large accounts to successfully sell in new limited edition summer flavours and sales plans to retailers. -Strategically merchandised product to ensure items were more visible than leading competitors, there was adequate product supplied, and the product was convenient and preferred option for retail workers to access.

Apr 2019 - Sep 2019

Juice Barista

Victoria, British Columbia, Canada

Oct 2018 - Apr 2019

Parks And Recreation: Summer Maintenance

City Of Trail Public Works

Trail, British Columbia, Canada

May 2018 - Sep 2018

Server

Foxy'S Fine Food And Drinks

Trail, British Columbia, Canada

May 2018 - Sep 2018

Dance Teacher

Trail B.C.

Preparing class lessons that instills foundational dance technique.Engaging and encouraging students to try things outside of their comfort zone.Creating choreography to be performed by students in festivals and competitions.Providing a safe, fun and healthy atmosphere for my students.

Sep 2014 - Sep 2018

Expeditor

Foxy'S Fine Food And Drinks

Trail B.C.

Greeting, seating, and booking reservations for customers.Forwarding information to staff from separate sections of hotel, restaurant, and kitchen.Replenishing supplies.Provide high quality customer service.Deliver food to tables in restaurant and provide room service in hotel.Ensure establishment is kept tidy and clean.

Jul 2015 - Feb 2018

Bakery Clerk

City Bakery

Trail B.C.

Slicing and packaging all freshly made products for the day's deliveries.Serving and helping customers buying products in store.Cleaning machines, tools, and storefront displays.Ensuring correct amount of money is accounted for at the end of day.

Jul 2014 - Aug 2015
2 education records

Sofia Merlo education

FAQ

Frequently asked questions about Sofia Merlo

Quick answers generated from the profile data available on this page.

What company does Sofia Merlo work for?

Sofia Merlo works for Parade Agency.

What is Sofia Merlo's role at Parade Agency?

Sofia Merlo is listed as Event Coordinator and Executive Assistant at Parade Agency.

What is Sofia Merlo's email address?

AeroLeads has found 1 work email signal at @paradeagency.ca for Sofia Merlo at Parade Agency.

Where is Sofia Merlo based?

Sofia Merlo is based in Vancouver, British Columbia, Canada while working with Parade Agency.

What companies has Sofia Merlo worked for?

Sofia Merlo has worked for Parade Agency, Vnysa, Yeg Yyc Yvr Cycle, Self-Employed, and Victoria Newitt Recruitment Inc..

Who are Sofia Merlo's colleagues at Parade Agency?

Sofia Merlo's colleagues at Parade Agency include Dax Droski.

How can I contact Sofia Merlo?

You can use AeroLeads to view verified contact signals for Sofia Merlo at Parade Agency, including work email, phone, and LinkedIn data when available.

What schools did Sofia Merlo attend?

Sofia Merlo holds Bachelor Of Commerce - Bcom from University Of Victoria.

What skills is Sofia Merlo known for?

Sofia Merlo is listed with skills including Leadership, Customer Experience, Fitness Training, Presentation Skills, Social Media, Client Relations, Small Business Financial Management, and Creativity Skills.

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