Sofia Merlo Email and Phone Number
Sofia Merlo work email
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Sofia Merlo personal email
As an Executive Assistant and Event Coordinator, I serve as the primary support to the Principal and Owner/Founder of Parade Agency and Feaster Media Inc. These dynamic organizations are leading creative and event planning agencies, orchestrating events that collectively attract over 60,000 attendees annually throughout North America.In my role, I manage a comprehensive range of responsibilities, including cultivating and maintaining relationships with partners, vendors, and sponsors. I oversee the seamless execution of on-site brand activations, ensuring a compelling and engaging experience for event attendees. Additionally, I handle artist and contract management, overseeing the coordination and logistics of talent at each event.My duties extend to social media management and content creation for a portfolio of over 12 events, contributing to the successful promotion and branding of each occasion. I am entrusted with the intricate scheduling of the Principal, ensuring optimal time management and coordination of executive responsibilities.In the fast-paced environment of Parade Agency and Feaster Media Inc., I undertake administrative and executive assistant duties as they arise, demonstrating adaptability, efficiency, and a commitment to organizational excellence. My multifaceted role is pivotal in contributing to the overall success and seamless execution of high-profile events within our extensive event portfolio.I am a Bachelor of Commerce graduate from the University of Victoria, with a passion for marketing, creating engaging and captivating audio and visual content. I am the host and producer of a successful podcast series, All the Things, where I research topics, organize and coordinate recording sessions, guest interviews, script revisions, and distribution. I also leverage social media platforms, SEO and email marketing campaigns to increase the reach and retention of my listeners. My core competencies include digital optimization, multitasking and time management, customer relationship management, and collaboration. I am always eager to learn new skills and tools, and to contribute to the success and growth of my team and organization.
Parade Agency
View- Website:
- paradeagency.ca
- Employees:
- 4
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Event Coordinator And Executive AssistantParade AgencyVancouver, Bc, Ca -
Yoga Pilates InstructorVnysa Nov 2023 - PresentVancouver, British Columbia, Canada -
Motivator / Spin InstructorYeg Yyc Yvr Cycle Nov 2023 - PresentVancouver, British Columbia, Canada -
Event Coordinator And Executive AssistantParade Agency Oct 2023 - PresentVancouver, British Columbia, Canada -
Podcast Host And ProducerSelf-Employed May 2021 - PresentVancouver, British Columbia, Canada-Create audio and visual content including scriptwriting, interview preparation, and social media videos and that captivate and retain listeners.-Build localized digital and technical marketing plans to establish global and regional community across the North American market, including and not limited to e-commerce, retail, digital marketing, social, community, and PR channels.-End-to-end production of 80+ episodes of a successful podcast series from concept to distribution, including researching topics, organizing and coordinating recording sessions, guest interviews, script revisions, and meeting deadlines to ensure seamless episode delivery.-Utilize social media platforms, SEO and email marketing campaigns to promote the podcast.-Coordinate with guests to ensure timely delivery of episode content, while maintaining high quality standards and meeting production deadlines.-Proficient in using industry-standard audio editing software for noise reduction, audio restoration, and mixing to produce professional-grade podcasts and knowledgeable about music licensing regulations and copyright laws, ensuring legal and ethical use of copyrighted material within podcast episodes-Efficient in utilizing podcast analytics and analyzing data platforms to track audience metrics, gather insights, and make data-driven decisions, and implement marketing strategies to promote podcasts through social media, collaborations, and engagement with the podcasting community based off data.
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Talent Administrator (Contract Position)Victoria Newitt Recruitment Inc. May 2022 - Nov 2023Vancouver-Source and acquire senior talent for national and multi-national organizations.-Conduct end-to-end candidate and client communication from sourcing, outreach, interview scheduling, feedback, reference calls, and post employment check-ins.-Coordinate communications as the main point of contact across numerous platforms, track and follow up on requests (40+ daily), and identify those requiring immediate action.-Manage and prioritize CEO's and upper management's schedules to ensure that their time is focused on critical and high priority roles and tasks.-Create and execute marketing plan increasing social growth by 38% within first three months while reducing associated digital marketing costs by 22% compared to previous year.-Create and execute business development plan to maintain positive relationships with current and attain new clients. Since execution, organization has gained three new clients.-Ensure and maintain confidentiality of all communication and documentation. -
Marketing And Social Media CoordinatorVoce Enterprises Ltd Sep 2021 - Jul 2022-Established integrative e-commerce marketing plan, to increase total lifetime e-commerce sales by 38% on new platforms within first three months of launching. -Effectively launched social media and email marketing campaigns that have increased sales attributed to marketing by 415%. -Strategically co-ordinated, scheduled, and analyzed various social media brand accounts to improve organic performance and increased website sales by over 300% across Canada and US sites. -Created trade marketing, educational, and digital marketing materials to be used at trade shows, in person demonstrations, photoshoots, websites and social media accounts (B2B).-Successfully launched influencer affiliate program.-Communicated directly with sales and logistics teams to accurately plan product launches, marketing campaigns, and to efficiently manage inventory for six international brands (B2C). -
Sales And Marketing AssistantVoce Enterprises Ltd Sep 2020 - Aug 2021Vancouver, British Columbia, Canada-Drove consistent focus on email marketing KPIs and improved performance by 600% through launching targeted digital media campaigns. -Strategically created digital marketing assets to improve communication between internal organization, external sales team, and wholesale customers leading to an increase of sales and opening new accounts. -Designed, maintained, and optimized seven Shopify and Wix websites for six brands resulting in solidified brand identity, increase of SEO performance and increased average conversion sales rate of 21%. -Efficiently managed and optimize day-to-day upkeep, creation, and distribution of digital assets for six international brands, for over 2,000 accounts. -
Freelance CopywriterFreelance May 2021 - Jul 2022Vancouver, British Columbia, CanadaCreated copy for e-commerce sites specializing in cosmetic and wellness products. Provided copy was used to not only describe product, but to optimize SEO, improve search ranking and enhance sales.
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Social Media Coordinator And StrategistLight Ai Inc. May 2020 - Sep 2020RemoteStrategize and execute Light.ai Inc's social media campaign and content for COVID-19 research survey. -
Hip Hop Dance InstructorCarsa - University Of Victoria Dec 2019 - May 2020Victoria, Bc Canada
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Fitness InstructorCarsa Nov 2018 - Mar 2020University Of Victoria
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Brand Marketing ConsultantBritish American Tobacco Apr 2019 - Sep 2019Vancouver, Canada Area-Top performing sales consultant in Western Canada during co-op.-Educated consumers on company's products which increased brand awareness and perception across Canada. -Rapidly increased product's sales in key and independent accounts to gain market share. -Communicated professionally with large accounts to successfully sell in new limited edition summer flavours and sales plans to retailers. -Strategically merchandised product to ensure items were more visible than leading competitors, there was adequate product supplied, and the product was convenient and preferred option for retail workers to access. -
Juice BaristaBooster Juice Oct 2018 - Apr 2019Victoria, British Columbia, Canada -
Parks And Recreation: Summer MaintenanceCity Of Trail Public Works May 2018 - Sep 2018Trail, British Columbia, Canada
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ServerFoxy'S Fine Food And Drinks May 2018 - Sep 2018Trail, British Columbia, Canada
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Dance TeacherSteps Dance Center Sep 2014 - Sep 2018Trail B.C.Preparing class lessons that instills foundational dance technique.Engaging and encouraging students to try things outside of their comfort zone.Creating choreography to be performed by students in festivals and competitions.Providing a safe, fun and healthy atmosphere for my students. -
ExpeditorFoxy'S Fine Food And Drinks Jul 2015 - Feb 2018Trail B.C.Greeting, seating, and booking reservations for customers.Forwarding information to staff from separate sections of hotel, restaurant, and kitchen.Replenishing supplies.Provide high quality customer service.Deliver food to tables in restaurant and provide room service in hotel.Ensure establishment is kept tidy and clean.
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Bakery ClerkCity Bakery Jul 2014 - Aug 2015Trail B.C.Slicing and packaging all freshly made products for the day's deliveries.Serving and helping customers buying products in store.Cleaning machines, tools, and storefront displays.Ensuring correct amount of money is accounted for at the end of day.
Sofia Merlo Skills
Sofia Merlo Education Details
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Bachelor Of Commerce - Bcom -
Bachelor Of Commerce - Bcom
Frequently Asked Questions about Sofia Merlo
What company does Sofia Merlo work for?
Sofia Merlo works for Parade Agency
What is Sofia Merlo's role at the current company?
Sofia Merlo's current role is Event Coordinator and Executive Assistant.
What is Sofia Merlo's email address?
Sofia Merlo's email address is so****@****itt.com
What schools did Sofia Merlo attend?
Sofia Merlo attended University Of Victoria, University Of Victoria.
What skills is Sofia Merlo known for?
Sofia Merlo has skills like Leadership, Customer Experience, Fitness Training, Presentation Skills, Social Media, Client Relations, Small Business Financial Management, Creativity Skills, Brand Development, Content Management, Candidate Management, Sales.
Who are Sofia Merlo's colleagues?
Sofia Merlo's colleagues are Dax Droski.
Not the Sofia Merlo you were looking for?
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Sofia Merlo
Greater Paris Metropolitan Region2bnppparibas.com, bnpparibas.com -
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Sofia Merlo
Digital Marketing Strategist & Social Media Content Creator | Custom Made Marketing Resources, Freebies & Lead Magnets 🤳🏽Questions About Social Media For Your Business? Send Me A Message! Free 15 Min Call!Argentina -
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