Sofia Merlo

Sofia Merlo Email and Phone Number

Event Coordinator and Executive Assistant @ Parade Agency
Vancouver, BC, CA
Sofia Merlo's Location
Vancouver, British Columbia, Canada, Canada
Sofia Merlo's Contact Details

Sofia Merlo personal email

n/a
About Sofia Merlo

As an Executive Assistant and Event Coordinator, I serve as the primary support to the Principal and Owner/Founder of Parade Agency and Feaster Media Inc. These dynamic organizations are leading creative and event planning agencies, orchestrating events that collectively attract over 60,000 attendees annually throughout North America.In my role, I manage a comprehensive range of responsibilities, including cultivating and maintaining relationships with partners, vendors, and sponsors. I oversee the seamless execution of on-site brand activations, ensuring a compelling and engaging experience for event attendees. Additionally, I handle artist and contract management, overseeing the coordination and logistics of talent at each event.My duties extend to social media management and content creation for a portfolio of over 12 events, contributing to the successful promotion and branding of each occasion. I am entrusted with the intricate scheduling of the Principal, ensuring optimal time management and coordination of executive responsibilities.In the fast-paced environment of Parade Agency and Feaster Media Inc., I undertake administrative and executive assistant duties as they arise, demonstrating adaptability, efficiency, and a commitment to organizational excellence. My multifaceted role is pivotal in contributing to the overall success and seamless execution of high-profile events within our extensive event portfolio.I am a Bachelor of Commerce graduate from the University of Victoria, with a passion for marketing, creating engaging and captivating audio and visual content. I am the host and producer of a successful podcast series, All the Things, where I research topics, organize and coordinate recording sessions, guest interviews, script revisions, and distribution. I also leverage social media platforms, SEO and email marketing campaigns to increase the reach and retention of my listeners. My core competencies include digital optimization, multitasking and time management, customer relationship management, and collaboration. I am always eager to learn new skills and tools, and to contribute to the success and growth of my team and organization.

Sofia Merlo's Current Company Details
Parade Agency

Parade Agency

View
Event Coordinator and Executive Assistant
Vancouver, BC, CA
Website:
paradeagency.ca
Employees:
4
Sofia Merlo Work Experience Details
  • Parade Agency
    Event Coordinator And Executive Assistant
    Parade Agency
    Vancouver, Bc, Ca
  • Vnysa
    Yoga Pilates Instructor
    Vnysa Nov 2023 - Present
    Vancouver, British Columbia, Canada
  • Yeg Yyc Yvr Cycle
    Motivator / Spin Instructor
    Yeg Yyc Yvr Cycle Nov 2023 - Present
    Vancouver, British Columbia, Canada
  • Parade Agency
    Event Coordinator And Executive Assistant
    Parade Agency Oct 2023 - Present
    Vancouver, British Columbia, Canada
  • Self-Employed
    Podcast Host And Producer
    Self-Employed May 2021 - Present
    Vancouver, British Columbia, Canada
    -Create audio and visual content including scriptwriting, interview preparation, and social media videos and that captivate and retain listeners.-Build localized digital and technical marketing plans to establish global and regional community across the North American market, including and not limited to e-commerce, retail, digital marketing, social, community, and PR channels.-End-to-end production of 80+ episodes of a successful podcast series from concept to distribution, including researching topics, organizing and coordinating recording sessions, guest interviews, script revisions, and meeting deadlines to ensure seamless episode delivery.-Utilize social media platforms, SEO and email marketing campaigns to promote the podcast.-Coordinate with guests to ensure timely delivery of episode content, while maintaining high quality standards and meeting production deadlines.-Proficient in using industry-standard audio editing software for noise reduction, audio restoration, and mixing to produce professional-grade podcasts and knowledgeable about music licensing regulations and copyright laws, ensuring legal and ethical use of copyrighted material within podcast episodes-Efficient in utilizing podcast analytics and analyzing data platforms to track audience metrics, gather insights, and make data-driven decisions, and implement marketing strategies to promote podcasts through social media, collaborations, and engagement with the podcasting community based off data.
  • Victoria Newitt Recruitment Inc.
    Talent Administrator (Contract Position)
    Victoria Newitt Recruitment Inc. May 2022 - Nov 2023
    Vancouver
    -Source and acquire senior talent for national and multi-national organizations.-Conduct end-to-end candidate and client communication from sourcing, outreach, interview scheduling, feedback, reference calls, and post employment check-ins.-Coordinate communications as the main point of contact across numerous platforms, track and follow up on requests (40+ daily), and identify those requiring immediate action.-Manage and prioritize CEO's and upper management's schedules to ensure that their time is focused on critical and high priority roles and tasks.-Create and execute marketing plan increasing social growth by 38% within first three months while reducing associated digital marketing costs by 22% compared to previous year.-Create and execute business development plan to maintain positive relationships with current and attain new clients. Since execution, organization has gained three new clients.-Ensure and maintain confidentiality of all communication and documentation.
  • Voce Enterprises Ltd
    Marketing And Social Media Coordinator
    Voce Enterprises Ltd Sep 2021 - Jul 2022
    -Established integrative e-commerce marketing plan, to increase total lifetime e-commerce sales by 38% on new platforms within first three months of launching. -Effectively launched social media and email marketing campaigns that have increased sales attributed to marketing by 415%. -Strategically co-ordinated, scheduled, and analyzed various social media brand accounts to improve organic performance and increased website sales by over 300% across Canada and US sites. -Created trade marketing, educational, and digital marketing materials to be used at trade shows, in person demonstrations, photoshoots, websites and social media accounts (B2B).-Successfully launched influencer affiliate program.-Communicated directly with sales and logistics teams to accurately plan product launches, marketing campaigns, and to efficiently manage inventory for six international brands (B2C).
  • Voce Enterprises Ltd
    Sales And Marketing Assistant
    Voce Enterprises Ltd Sep 2020 - Aug 2021
    Vancouver, British Columbia, Canada
    -Drove consistent focus on email marketing KPIs and improved performance by 600% through launching targeted digital media campaigns. -Strategically created digital marketing assets to improve communication between internal organization, external sales team, and wholesale customers leading to an increase of sales and opening new accounts. -Designed, maintained, and optimized seven Shopify and Wix websites for six brands resulting in solidified brand identity, increase of SEO performance and increased average conversion sales rate of 21%. -Efficiently managed and optimize day-to-day upkeep, creation, and distribution of digital assets for six international brands, for over 2,000 accounts.
  • Freelance
    Freelance Copywriter
    Freelance May 2021 - Jul 2022
    Vancouver, British Columbia, Canada
    Created copy for e-commerce sites specializing in cosmetic and wellness products. Provided copy was used to not only describe product, but to optimize SEO, improve search ranking and enhance sales.
  • Light Ai Inc.
    Social Media Coordinator And Strategist
    Light Ai Inc. May 2020 - Sep 2020
    Remote
    Strategize and execute Light.ai Inc's social media campaign and content for COVID-19 research survey.
  • Carsa - University Of Victoria
    Hip Hop Dance Instructor
    Carsa - University Of Victoria Dec 2019 - May 2020
    Victoria, Bc Canada
  • Carsa
    Fitness Instructor
    Carsa Nov 2018 - Mar 2020
    University Of Victoria
  • British American Tobacco
    Brand Marketing Consultant
    British American Tobacco Apr 2019 - Sep 2019
    Vancouver, Canada Area
    -Top performing sales consultant in Western Canada during co-op.-Educated consumers on company's products which increased brand awareness and perception across Canada. -Rapidly increased product's sales in key and independent accounts to gain market share. -Communicated professionally with large accounts to successfully sell in new limited edition summer flavours and sales plans to retailers. -Strategically merchandised product to ensure items were more visible than leading competitors, there was adequate product supplied, and the product was convenient and preferred option for retail workers to access.
  • Booster Juice
    Juice Barista
    Booster Juice Oct 2018 - Apr 2019
    Victoria, British Columbia, Canada
  • City Of Trail Public Works
    Parks And Recreation: Summer Maintenance
    City Of Trail Public Works May 2018 - Sep 2018
    Trail, British Columbia, Canada
  • Foxy'S Fine Food And Drinks
    Server
    Foxy'S Fine Food And Drinks May 2018 - Sep 2018
    Trail, British Columbia, Canada
  • Steps Dance Center
    Dance Teacher
    Steps Dance Center Sep 2014 - Sep 2018
    Trail B.C.
    Preparing class lessons that instills foundational dance technique.Engaging and encouraging students to try things outside of their comfort zone.Creating choreography to be performed by students in festivals and competitions.Providing a safe, fun and healthy atmosphere for my students.
  • Foxy'S Fine Food And Drinks
    Expeditor
    Foxy'S Fine Food And Drinks Jul 2015 - Feb 2018
    Trail B.C.
    Greeting, seating, and booking reservations for customers.Forwarding information to staff from separate sections of hotel, restaurant, and kitchen.Replenishing supplies.Provide high quality customer service.Deliver food to tables in restaurant and provide room service in hotel.Ensure establishment is kept tidy and clean.
  • City Bakery
    Bakery Clerk
    City Bakery Jul 2014 - Aug 2015
    Trail B.C.
    Slicing and packaging all freshly made products for the day's deliveries.Serving and helping customers buying products in store.Cleaning machines, tools, and storefront displays.Ensuring correct amount of money is accounted for at the end of day.

Sofia Merlo Skills

Leadership Customer Experience Fitness Training Presentation Skills Social Media Client Relations Small Business Financial Management Creativity Skills Brand Development Content Management Candidate Management Sales Customer Retention Fitness Instruction Online Content Creation Business Development Communication Team Management Team Leadership Digital Marketing Fitness Adobe Photoshop Customer Relationship Management Organizational Development Lesson Planning Client Retention Programs Direct Sales Business Planning Microsoft Office Audio Post Production Sales And Marketing Marketing Hospitality Social Media Content Creation Search Engine Marketing Event Management Multitasking Time Management Customer Service Social Media Marketing Small Business Management Confidentiality Email Marketing Attention To Detail Interpersonal Skills Web Marketing Strategy Management Builds Relationships Public Relations Marketing Strategy Organizational Leadership Strategic Sourcing Search Engine Optimization Child Care Organization Skills Performing Arts Consumer Marketing

Sofia Merlo Education Details

Frequently Asked Questions about Sofia Merlo

What company does Sofia Merlo work for?

Sofia Merlo works for Parade Agency

What is Sofia Merlo's role at the current company?

Sofia Merlo's current role is Event Coordinator and Executive Assistant.

What is Sofia Merlo's email address?

Sofia Merlo's email address is so****@****itt.com

What schools did Sofia Merlo attend?

Sofia Merlo attended University Of Victoria, University Of Victoria.

What skills is Sofia Merlo known for?

Sofia Merlo has skills like Leadership, Customer Experience, Fitness Training, Presentation Skills, Social Media, Client Relations, Small Business Financial Management, Creativity Skills, Brand Development, Content Management, Candidate Management, Sales.

Who are Sofia Merlo's colleagues?

Sofia Merlo's colleagues are Dax Droski.

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