Sofia Michili Email & Phone Number

Leading the Voice of Customer Product Line, consisting of 3 product teams for 4 tools/products.-Developed vision and strategy for 2024-2025 based on data, user research and market trends-Led key cross-functional initiatives with high complexity and multiple teams/stakeholders -Introduced the VOC Product to the enterprise market, opening a new revenue.

Grew the Hotjar Ask product line into a group of 2 teams. During the first months I had a double role (Product Lead for the line and PM for one of the teams).-Brought AI at Hotjar for our Product in a Hackathon way, without any data infrastructure - we were 4th Product of the day in ProductHunt and featured in the top list of UX research tools as a result.

Remote

Helping customers get fast and actionable qualitative insights from their users with the help of Hotjar Surveys and Feedback.- Worked closely with design and engineering to bring initiatives from discovery to delivery- Led a key strategic cross-functional initiative that contributed to 10 million in revenue- Setup a continuous discovery framework for.

Brussels Area, Belgium

Designing internal processes, customer journeys, UX and improving conversion rates for the Proximus webshop and mobile product offerings.-Mapping user journeys with process flows, journey maps and visual mapping of the user experience-User research and data analysis: integrating data, ux research, ux testing, analytics and qualitative customer feedback as.

Brussels Area, Belgium

Product Owner and main point of contact for the whole digital portal for enterprise customers, consisting of more than 30 business applications.-Main contact point company-wide for digital features for the enterprise segment -Setup the agile team, interviewed and recruited team members and scaled the team from 3 to 20+ people-Managed the product backlog.

Teaching about UX and Product management on Skillshare, an online learning platform with 7.000.000 students and thousands of courses in Technology, Design, Business, etc.

Brussels Area, Belgium

• Worked in the redesign of a web application for administrating tendering projects for the Flemish government.
• Designed wireframes for the new version of the application with Axure RP as well as for new concepts
• Conducted product demos and briefing to stakeholders
• Acted as product owner to the development team
• Participated in user testing of the application prototype
• Analyzed functional requirements and documented functional specifications

Diegem, Belgium

Worked in a multi-disciplinary product team managing a software for automatic software deployment for international enterprise customers. Performed a mix of product management and project management activities such as:-created product demos and trainings for customers, internal stakeholders and trained over 50 HP colleagues on the product-managed customer.

Athens, Greece

• Internship in the mobile applications department.
• Assisted Product Manager of ‘moRE’ CRM and ERP SaaS mobile applications
• Created user manuals for mobile apps
• Conducted market research and competitive analysis and presented new product development opportunities
• Monitored government-sponsored programs to leverage on business development opportunities

Master In Information Management, Information Technology, Cum Laude

Bachelor Of Science - Bs, Management Science And Technology, 7.94/10

Activities and Societies: Board Member in Erasmus Student Network, Radio Producer in a student created web radio (Noodles Radio)

Erasmus Program, Business Administration And Management, General

Assignments conducted during the exchange program: - Strategic Management project : American Airlines, - Marketing Management project.