C-level leading the definition, implementation and operationalisation of the Group’s sales strategy, maximizing the competitivity, profitability and the customer satisfaction. Assure the coordination of the production planning and sales execution extending over 12 European manufacturing plants, optimizing the product throughput and delivery according to plants efficiency and customer needs.Full responsibility over 1.5 billion eur, sales within over 70 countries and inspiring 100 reports.

Coordinated and ensured talent management and needs for a global workforce of 4,000 employees across 12 sites in 10 countries.

Led the development and execution of the Group's sales strategy, optimizing product throughput and delivery across 12 European manufacturing plants, servicing over 70 countries and multiple market segments.

Achieved sales maximization by implementing innovative approaches, which ensured meeting production demands amidst the uncertainties of the Pandemic era.

Responsible for proposing and supporting the implementation of Group Business Strategy, including marketing strategies, pricing position, product development and service level according to market needs and benchmark analysis. Assurance of alignment between goals and process optimization in oprder to enhance customer service.

Promoted cross-functional process optimization and digitalization initiatives to enhance efficiency and customer orientation. led the integration of sales teams during acquisitions, aligning processes, procedures, and personnel to streamline operations and ensure cohesive team performance.

Responsible for expanding the footprint into new markets in Scandinavia, Central Europe, and North Italy for Food, Spirits, Beer and Soft Drinks segments. Developing the right market offer to meet client expectations.

Ensured the integration of procedures and SAP systems for the newly acquired company in Poland by BA Glass Group, while supporting the Executive Board in defining business strategy. Led the standardization and process improvement across the Group, adapting to the specific needs of each country.

Managing the Business Unit for glass decoration, being responsible for increasing the EBITDA and improve process efficiency in all fields to guarantee a sustainable economic growth.

Conducted control and analysis of operational and business KPIs, reporting directly to the Executive Board. Provided support in deviation analysis, identifying quick wins and process improvement opportunities to ensure goal achievement and efficiency. Managed the entire budget process and supported the Executive Board in business strategy development.

Planned, coordinated, and implemented the integration of the budget creation and analysis process for a Portuguese Fixed Telecommunications Operator undergoing a merger. Developed a flexible and optimized tool to consolidate inputs from all departments and business units, ensuring seamless preparation and delivery of the final budget to the Executive Board.

Portuguese Telecommunications Operator: Planning, coordinating and implementing analysis to create a share service center for the Group. Identification of the functions and headcounts to centralize. Portuguese Mobile Telecommunications Operator: Planning, coordination and implementation of the new process framework in all departments of the organizations. Identifictions of the KPIs to measure the efficiency of each process improvement implemented.

Portuguese Mobile Telecommunications Operator: Design, development, and implement a project for reviewing all process framework, towards clients vision. Identification of process improvements opportunities, quick wins and structural changes in the organization.Portuguese Fixed Telecommunications Operator: Design, development and operation a business simulation for a new product launch. Requirements definition, training program design, definition of terms of testing, business cost… Show more Portuguese Mobile Telecommunications Operator: Design, development, and implement a project for reviewing all process framework, towards clients vision. Identification of process improvements opportunities, quick wins and structural changes in the organization.Portuguese Fixed Telecommunications Operator: Design, development and operation a business simulation for a new product launch. Requirements definition, training program design, definition of terms of testing, business cost analysis and definition and implementation of the Roll-Out Plan. Show less