Sofian Qurashi Email and Phone Number
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I have 20 years of professional experience with profound expertise in three fields; 1) Marketing & Strategic Communications (public relations, advertising, brand management, and public affairs), 2) Entrepreneurship & Project Management, and 3) Capacity Building & Mentorship. During my years of experience in both the public and private sectors, I have planned, organized and provided counsel for many strategic projects/campaigns for a vast array of renowned local, regional, and international brands/organizations (Orange Jordan, USAID, Toyota and Lexus, Microsoft, XPress Telecommunications, Visa International, Jordan Ahli Bank, Jordan Bank, and more). Moreover, I have developed strategies (e.g., National Tourism Awareness Strategy 2009-2011) and managed projects (e.g. Water Saving Campaign لا_تستهين_بالنقطة#) for the Government of Jordan and its counterparts aimed at engaging various stakeholders such as the local community, policymakers, private sector, marginalized groups (youth and women), and the general public to take a proactive role in development projects funded by international donor agencies, such as USAID, and MCC. Moreover, I am the Co-founder of a startup specialized in e-tax solutions. We were successful in signing a strategic partnership agreement with the Government of Jordan and building robust investor relations. My work with this startup has also ignited my passion for mentorship and sharing knowledge with youth on entrepreneurship. I am also a certified trainer with Dale Carnegie Training, a renowned U.S. performance-based training company with a worldwide presence, and I have an extensive experience in building capacity in communications and leadership.Specialties: Project management (PMP® Certification), business development, investor relations, government relations, corporate and commercial strategic communications, internal communications, content and visual marketing, social marketing, influencer marketing, team leadership, mentorship, problem solving, people skills, stakeholder relationship management, reputation management, crisis/issues communication, public speaking (certified speaker), digital and social media platforms, fundraising, sponsorships, media relations, message development, English and Arabic copywriting, and events management.
Chemonics International
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- chemonics.com
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- 4422
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Strategic Communications, Branding, And Behavior Change Team LeadChemonics InternationalJordan
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Team Leader - Strategic Communications & Behavior ChangeChemonics International Sep 2021 - PresentAmman, JordanAs a Team Leader for the component of Strategic Communications & Behavior Change Communications (BCC), I am responsible for all communications and behavior change tasks and project support. I also, lead project communications to implement and sustain governance, water conservation, demand management, and utility performance activities, including capacity building of counterparts. I oversee the implementation of BCC activities and approaches to achieve conservation and demand-management objectives. As Team Leader, I develop work plans, task and activity plans for communications and BCC in close coordination with the Chief of Party. Moreover, I represent the project at donor coordination meetings, workshops, conferences, and stakeholder engagements as needed. I am responsible for all project communications and reporting.
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Co-FounderDareebatech Nov 2016 - PresentAmman, JordanDareebaTech is a Jordanian fintech supported by Oasis500 (the investment arm of King Abdullah II Fund for Development). DareebaTech aims to prominently contribute towards developing a modern tax administration system in Jordan and the MENA region by simplifying and facilitating the process of submitting tax returns, where its e-system will lead to better levels of tax compliance, and will assist governments to improve tax transparency.I was able to contribute to the signing of a strategic Memorandum of Understanding with the Government of Jordan, namely the Ministry of Digital Economy and Entrepreneurship (MoDEE), and the Income and Sales Tax Department to build, operate, and maintain the e-tax return submission. We were also able to build strategic investor relations and secure funds of around $300k. Moreover, our startup was selected for multiple prestigious entrepreneurship programs such as the Silicon Valley Matchmaking Program (Dec 2 – Dec 7, 2019) endorsed by MoDEE, the American Chamber of Commerce in Jordan, the World Bank, and TechWadi. Among tens of applicants, DareebaTech was chosen as part of 15 Jordanian startups to participate in the Program. On behalf of the startup, I attended workshops, B2B meetings, and visits to the headquarters of Facebook, Google, 500 Startups, Salesforce, and Uber (See link below). It is worth mentioning that my experience with DareebaTech as both an entrepreneur and a co-founder has propelled me to launch a CSR scheme of which I was able to perform capacity engagement activities to mentor and coach youth, namely in the fields of revenue streaming for small businesses and entrepreneurship. -
TrainerDale Carnegie Training Sep 2013 - PresentCertified Dale Carnegie Trainer in the fields of communication and leadership. -
Strategic Communications And Knowledge Transfer LeadTetra Tech Apr 2017 - May 2021Overlooking contractual deliverables such as the quarterly, annual performance, and technical reports and workplans. Also, leading programmatic meetings with donors. My other leading responsibilities include planning, managing, and implementing strategic communications and public awareness interventions that promote water preservation, behavior change, and demand management while ensuring gender balance. Within my tasks was the Miyahuna Water Conservation Campaign لا_تستهين_بالنقطة#, a digital and social media marketing effort that went viral and achieved a staggering 60 million impressions and reached 3.5 million Jordanians; through which I was able to identify and coordinate efforts of different entities (Government of Jordan, USAID, NGOs, private sector) to facilitate partnerships and bring about a combined impact. The campaign was successful in contributing to USAID’s development objectives and promoting its brand by educating Jordanians about the critical water conditions in addition to encouraging the adoption of simple yet valuable water saving practices as well as leveraging private sector involvement as more than 800 organizations rallied to support the campaign. I’ve also leveraged the support of prominent social media influencers. Read story (link below) that I co-authored to position USAID as a leader and authority in the Jordanian water sector. Moreover, I manage the Project's image and reputation by positioning and highlighting the offered assistance and building robust relationships with internal (staff relations) and external audiences utilizing a plethora of interventions and communications tactics to communicate messages compellingly (mass media, social media, trainings, workshops, conferences, direct marketing, public relations, public affairs, etc.) My job requires developing communications strategies and managing advertising and PR agencies. -
Project ManagerMillennium Challenge Account - Jordan Oct 2015 - Apr 2017The Millennium Challenge Account – Jordan (www.mca-jordan.gov.jo) is a company owned by the Government of Jordan, established in June 2010 to manage and implement the program funded by the US Government’s Millennium Challenge Corporation (www.mcc.gov). The program aims at providing better access to water and wastewater services to the residents of Zarqa Governorate through infrastructural works.As Project Manager, I directed Governorate-wide awareness and social marketing initiatives named the Water Smart Homes-Activity. The project aimed to promote behavioral changes to induce better water management inside the homes of Zarqa Governorate. In addition to directing the development of the communication strategies and monitoring and evaluation (M&E) plans for this component, I managed a plethora of interpersonal activities that utilized women NGOs, women religious preachers, women facilitators visiting homes, school sessions, and tribal gatherings. Also, I directed separate initiatives as part of the project, such as the Thematic Group, and the Women Plumber Program . The project directly reached 60,000 people. View the film in the link below for more information. -
Communications & Outreach DirectorMillennium Challenge Corporation Apr 2011 - Apr 2017As Communications and Outreach Director, my main achievements: - Leading an assessment of the program’s stakeholders' perceptions, identifying communications gaps and evaluating current communications tools.- Managing the development of a stakeholders and communications management plan and strategy; a road map to planning, organizing, and implementing communications, outreach, and direct marketing activities.- Overseeing the development of a communications strategy aimed at promoting better adoption of in house water management practices and offering maintenance to the poorest of the poor. - Developing MCA-Jordan's corporate identity and branding.- Managing the company’s corporate communications to maintain a favorable profile for the company among its various stakeholders. These channels include media, public awareness sessions, advertisements, town hall meetings, and more. - Serving as the company’s spokesperson, delivering statements to the local media. - Planning and implementing milestone events and ceremonies, which were under the patronage of key officials such as the Minister of Water & Irrigation, and US Ambassador to Jordan. - Planning and developing the Stakeholders Committee that represented members of civil society, private sector, and local government to supplement public input.-Leading the development of a social media strategy and plan to instigate live conversations with stakeholders. - Leading the development of the company’s website, which has received the Gold trophy at the Jordan App and Web Awards Competition 2014 (JAWA 2014).Link below of MCC Jordan Compact: https://www.youtube.com/watch?v=7Jgzd7AIjlY
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Tourism Awareness Project ManagerChemonics International Jan 2009 - Apr 2011As a Project Manager for the public awareness and advocacy program, I successfully carried out strategic projects aimed at changing perceptions of Jordanians towards tourism and helping position the sector as an employer of choice. I also substantially fundraised most of the campaigns, raising over JD170,000 (USD238,000) of cash and in kind contributions for 3 projects. The public awareness plan and campaigns targeted 7 audience groups; students, policymakers, decision influencers (parents and teachers), tourism workers, tourism business owners & managers, media, and the general public. Some of the key projects managed:- Executed a 2009 national public attitudinal survey to gauge Jordanians' perceptions towards tourism. This served as a road map to design the national public awareness strategy and plan.- Developed a national public awareness strategy and plan for the years 2010 and 2011. The strategy was officially presented to government officials, industry stakeholders, and business investors during a ceremony in Nov 2009. - Planned, implemented and organized a national painting competition for school students and a national photography competition for university & college students (www.tourismawareness.com), reaching out to around 1 million students who now became more aware of the importance of the sector. - Organizing tourism awareness outreach campaigns around Jordan reaching out to more than 1,000 industry workers in addition to 50,000 school students. - Planned, organized and managed a heritage protection campaign in Wadi Musa/Petra for around 400 tourism workers.
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Account DirectorPolaris Public Relations Mar 2005 - Jan 2009During my tenure with Polaris Public Relations, a leading public relations agency, I have led the planning, organization, and management of strategic projects and campaigns for prominent clients such as the re-branding of Jordan Telecom Group, which comprised of four companies, to Orange, the commercial brand for giant operator France Telecom. The project included a plethora of public relations tactics to ensure the creation of solid and positive perceptions in the minds of the company’s principle audiences. Moreover, the collection of communications efforts contributed to increasing the group's subscriber's base, climbing by 14.9% to reach 2,437.0 (K lines) in year 2007 compared to 2,121.2 (K lines) in year 2006.In addition to Jordan Telecom Group/Orange (telecommunications operator), as an Account Director, I have managed the internal and external communication as well as corporate social responsibilities efforts (CSR) and crisis communications for the following portfolio of key client accounts: Al Markazia (Toyota and Lexus official dealer), Aqaba Container Terminal Co. (Jordan’s sole container terminal), Tameer International (real estate), Jordan Ahli Bank (banking sector), and International Advertising Association/Jordan Chapter (non-profit association). Our PR efforts helped our clientele to boost their businesses, such as increase in sales, memberships, etc. Polaris Public Relations is part of the Middle East’s largest marketing communications and media group MENACOM (previously known as The Holding Group). -
Senior Account ExecutiveAsdaa Public Relations Mar 2003 - Mar 2005With ASDAA Public Relations, the exclusive affiliate of global PR agency Burson Marsteller, I was engaged in multiple strategic projects such as the launch of the new corporate identity for Bank of Jordan. I organized the press conference that hosted local and regional media, developed the press kit, and managed the event. The total revamp and introduction of the identity helped to place more trust and credibility in the bank while positioning it as a financial institution that is also exemplary in servicing corporate accounts, an area the bank wanted to expand into. Moreover, I serviced the following portfolio of client accounts, managing significant projects on their behalf: XPress (telecom operator), Microsoft, VISA International, Wanadoo (ISP), and more. I was responsible for fostering relationships with the local media and third party constituencies, writing and distributing news releases, backgrounders, fact sheets, bios, newsletters, in addition to preparing remarks/talking points, scene setters, standby statements and pitch letters. -
Marketing ExecutiveB-Design & Marketing Jun 2001 - Mar 2003I have managed various clientele such as LG Electronics, ICA (an industrial conglomerate), Mouawad Jewelry, Al-Nisr Insurance Co, Bartercard, Radisson SAS Hotel Amman & Aqaba, Global Export (American Garden) and others.I was responsible for carrying out the following: - Mass media management: Creating strategic media plans and selecting the most efficient and cost effective mediums in reaching target groups. - Issuing formal broadcast insertion orders to media representatives as well as confirming and entering this information into annual media contracts on behalf of the client. - Monitoring schedules to assure advertising is aired and /or published as ordered. - Assisting clients in requested designs or creating complete marketing campaigns and corporate identity guidelines [business cards, letter heads, stationary, vouchers, web sites, billboards, signs, clothing, packaging, labels etc…]- Following up with print shop vendors to ensure quality printing while meeting deadlines. - Preparing price quotations, status reports, meeting briefs, contact reports, etc. - Copywriting: translation, editing, proofreading, and writing original content both in Arabic and English.
Sofian Qurashi Skills
Sofian Qurashi Education Details
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Marketing
Frequently Asked Questions about Sofian Qurashi
What company does Sofian Qurashi work for?
Sofian Qurashi works for Chemonics International
What is Sofian Qurashi's role at the current company?
Sofian Qurashi's current role is Strategic Communications, Branding, and Behavior Change Team Lead.
What is Sofian Qurashi's email address?
Sofian Qurashi's email address is so****@****ail.com
What schools did Sofian Qurashi attend?
Sofian Qurashi attended University Of Jordan.
What are some of Sofian Qurashi's interests?
Sofian Qurashi has interest in Creative Writing, Sports, Music, Reading.
What skills is Sofian Qurashi known for?
Sofian Qurashi has skills like Public Relations, Marketing Communications, Press Releases, Strategic Planning, Business Development, Fundraising, Team Leadership, Public Speaking, People Skills, Project Management, Community Outreach, Public Awareness And Outreach.
Who are Sofian Qurashi's colleagues?
Sofian Qurashi's colleagues are Ellison Emata, Sofía Alejandra Hoyos Olmos, Sunny Zom, Mohaimen Aziz, Douglas Tinsler, Nestor Agu (B.mls, Mph - Epidemiology And Biostatistics), Chris Ofikwu, Phd, Pmdpro.
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