Lucy Sofiano Email and Phone Number
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Lucy Sofiano personal email
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I'm a Revenue leader with over 17 years of progressive leadership experience in global enterprise software and technology organisations. I have a proven track record of creating strategic partnerships, generating demand, and enabling sales across diverse and competitive markets.I'm at my most inspired and motivated facing the challenges of start-ups and scale-ups. Working alongside you as part of your leadership, I help you not only reach successful business outcomes, but to gain the tools and knowledge that helps you grow.My specialties include account-based marketing (ABM), go-to-market (GTM) strategy, sales strategy, sales enablement, revenue processes, partner marketing, customer advocacy, multi-channel marketing, content marketing, digital marketing, email marketing, field marketing, communications, PR, programme management, team management, and analytics. I am passionate about driving the adoption of cutting-edge technology solutions that deliver value, efficiency, and security to customers.
Equals Five
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Senior Portfolio Marketing Director | EmeaEquals Five Nov 2024 - PresentBournemouth, Uk, GbAt Equals Five, we are your in-house, dedicated marketing team providing all the marketing specialists and experts that you need to help you grow and scale your business.Under the Equals Five flag, I lead a highly skilled team of marketing and creative experts to deliver fully integrated growth focused strategies across the SLG Portfolio - Keynius B.V and Olssen B.V.I am also hiring across our exciting client base - contact me for more information!
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Director Of Sales And Marketing | Mena RegionVorcis Sep 2023 - PresentVorcis are a boutique consultancy located in Dubai, United Arab Emirates formed by a collective of senior ex Big 4 consultants who have worked with some of the biggest names globally over the last 20 years.Partnering with regional Hyperscalers and Managed Service Providers, Lucy is responsible for developing and delivering strategy to capitalise on cloud and cyber adoption in Saudi Arabia through targeted account and sales plays.Contact: lucy.sofiano@vorcis.com -
Leadership And Executive Training ConsultantSandler Feb 2024 - PresentBaltimore, Md, Us -
Vp Of Marketing | Regional Franchise Marketing (Fractional Role)Sandler Jun 2023 - PresentBaltimore, Md, UsContract Marketing Consultancy focusing on regional franchise growth.Sandler Training is a global leader in corporate sales training. We empower 50000+ sales professionals every year to perfect their selling craft.Contact: lucy.sofiano@sandler.com
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Marketing Director Emea Apac RegionsNetdocuments Jan 2020 - May 2023Lehi, Utah, UsFounded in 1999, with more than 3,500 enterprise customers worldwide, NetDocuments is the legal industry’s most trusted cloud-based content services and workflow platform.Contributed to significant scale of a start-up from $80m to $130m ARR through repositioning solution to a new market.Owned the EMEA and APAC strategy, building functional expertise in core regions, combined with deep, local knowledge of the most promising markets. Responsible for building a powerful revenue engine through best-in-class demand. Lucy created a global program of value-based engagement aligned to segment, persona, pain points and journey across all regional events and communication channels. Developed ABM strategy for Enterprise account acquisition. Increased the YoY efficiency of paid, earned, shared and owned channels through an operational excellence initiative to measure and monitor pipeline health on the volume, velocity and efficiency of marketing engaged leads. Key measures put in place were returning predictable and profitable demand from the marketing team, resulting in a 10% increase in YoY efficiency.Lucy directed the plan to expand regional markets, developing corporate initiatives and product marketing to drive sales pipeline via local programs. Managed multi-language sales development teams across EMEA. The success was a result of introducing a framework that restructured processes, resources and performance and by creating an inclusive global culture. -
Head Of Marketing | EmeaQuadient Jul 2018 - Jan 2020Bagneux, France, FrMarketing | CXM | BPAQuadient is a leading global CXM solution that is in a rapid growth phase and recognised as a leader by Gartner, Forrester and IDC. Responsible for acceleration of demand generation in key regions.Lucy instigated a Vertical markets focussed sales enablement program through webinars, events and whitepapers including creation of assets, identification of personas and intent data signals to help direct and channel the Regional Sales and Business Development Teams in closing revenue opportunities along the sales cycle. Substantial increase in team’s sales conversion rate. Generated 48% over target of sales pipeline via integrated marketing campaigns targeting mix of verticals Financial Services, Insurance, Utilities and Public Sector. -
Sales And Marketing DirectorLoan.Co.Uk Jul 2016 - Jun 2018National, GbA recently established organisation currently operating in the second mortgage, bridging, development and commercial lending market. Loan.co.uk is PE backed and is fully authorised and regulated by the Financial Conduct Authority (FCA).Responsible for the ground-up development and management of national customer acquisition and B2B channel growth, including strategic planning, KPI goals, budget management, execution, and ROI. -
Group Head Of Digital MarketingAdvanced Oct 2011 - Jun 2016Birmingham, GbResponsible for leading global digital strategy for Advanced Computer Software, one of the UK’s top start-up success stories. A leading provider of SaaS, ERP software and IT Services, Advanced was founded in 2008 and grew its market capitalisation to £580m in five years. Advanced was acquired by Vista Equity Partners in March 2015 for £725m. -
Gtm ConsultantSky Business, Contract Consulting Aug 2006 - Sep 2011
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Account DirectorAf Oliver Jan 2003 - Aug 2006Bournemouth, England, Gb -
Corporate Communications ExecutiveMercedes-Benz In The Uk Apr 2000 - Jan 2003Milton Keynes, Gb -
Account ManagerCommunique Promotions Ltd Jan 1998 - Apr 2000Brackley, Northants, Gb
Lucy Sofiano Skills
Lucy Sofiano Education Details
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University Of OxfordEnglish Literature
Frequently Asked Questions about Lucy Sofiano
What company does Lucy Sofiano work for?
Lucy Sofiano works for Equals Five
What is Lucy Sofiano's role at the current company?
Lucy Sofiano's current role is Senior Marketing Director | GTM Revenue Leader | UK based covering International Regions.
What is Lucy Sofiano's email address?
Lucy Sofiano's email address is lu****@****ano.com
What is Lucy Sofiano's direct phone number?
Lucy Sofiano's direct phone number is +44 161 865*****
What schools did Lucy Sofiano attend?
Lucy Sofiano attended University Of Oxford.
What skills is Lucy Sofiano known for?
Lucy Sofiano has skills like Digital Marketing, Email Marketing, Web Analytics, Seo, Marketing, Web Marketing, Strategy, Ppc, Digital Strategy, Public Relations, Digital Media, Online Advertising.
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