Sofia Silva Email & Phone Number

San Francisco, CA, US

Greater New York City Area

• Manage website content for 10+ wholesale accounts including Macys.com, Dillards.com and Saks.com among others representing $380M+ in sales per season
• Own end-to-end process for all digital assets bought into by wholesale partners ranging from 1,000-2,000+ SKUs seasonally
• Partner with cross-functional internal teams to ensure accuracy of product and on-time delivery of imagery and copy to wholesale accounts
• Facilitate photography of over 2,000 SKUs per season in collaboration with the photo studio and retouching teams
• Collaborate with wholesale partners on projects to elevate RL product on partner sites through recognizable imagery, fit guides, search terms and boosting
• Lead weekly studio report and meeting to track the status of all outstanding product and quantify dollar amount at risk for the company

New York, New York

• Managed online orders on our Shopify site and Farfetch communicating with the warehouse to ensure timely shipment of orders
• Managed retail client orders including entry, shipping, extensions, returns and cancellations
• Responsible for reporting daily sales numbers and publishing by style selling
• Responsible for managing customer service phone calls and emails and ensuring all issues were solved
• Created promotional email blasts and newsletters
• Coordinated New York and Paris market weeks including booking retailer appointments, merchandising the collection, linesheet development, line reviews, and logistics

• Developed monthly email promotions, including email design, build-out, e-blast, and PPC banners
• Managed promotional material for client websites including: creative assets, hotel room pricing, promotional banners

Miami/Fort Lauderdale Area