•Manage website content for 10+ wholesale accounts including Macys.com, Dillards.com and Saks.com among others representing $380M+ in sales per season•Own end-to-end process for all digital assets bought into by wholesale partners ranging from 1,000-2,000+ SKUs seasonally •Partner with cross-functional internal teams to ensure accuracy of product and on-time delivery of imagery and copy to wholesale accounts •Facilitate photography of over 2,000 SKUs per season in collaboration with the photo studio and retouching teams•Collaborate with wholesale partners on projects to elevate RL product on partner sites through recognizable imagery, fit guides, search terms and boosting •Lead weekly studio report and meeting to track the status of all outstanding product and quantify dollar amount at risk for the company•Support marketing campaigns by ensuring digital assets along with campaign imagery are turned-in to accounts in a timely manner and accurately represents the RL brand•Audit account sites regularly and serve all partner needs for product detail page imagery and copy•Train new digital asset coordinators on the responsibilities and processes of the role

•Managed online orders on our Shopify site and Farfetch communicating with the warehouse to ensure timely shipment of orders•Managed retail client orders including entry, shipping, extensions, returns and cancellations•Responsible for reporting daily sales numbers and publishing by style selling•Responsible for managing customer service phone calls and emails and ensuring all issues were solved•Created promotional email blasts and newsletters•Coordinated New York and Paris market weeks including booking retailer appointments, merchandising the collection, linesheet development, line reviews, and logistics•Oversaw sales interns, including interviewing, hiring and managing daily tasks•Trafficked all samples needed for retailer photo shoots and client fittings•Managed production spreadsheets to direct inventory and ensure orders were shipped on time•Provided merchandising recaps to design to proactively adapt to changing trends

•Developed monthly email promotions, including email design, build-out, e-blast, and PPC banners•Managed promotional material for client websites including: creative assets, hotel room pricing, promotional banners