Sofia Soares Email & Phone Number

Amsterdam Area, Netherlands

Accessibility advocacy and program strategy: Leading accessibility communication and program strategy to improve effectiveness and drive adoption of accessibility by working with several teams across different companies within the holdings. Understanding the different needs and how they can incorporate the minimum legal requirements in their products from.

B.able is one of Booking.com Employee Resource Group (ERG), which the aim is to enable employees to feel comfortable on workplace regardless how each one experience the world.

Amsterdam Area, Netherlands

An elected Booking.com Works Council member, this role provides me the opportunity to engage in high-level business/strategic discussions with the leadership of the company. Also in the Works Council I have been leading several projects and using my negotiating skills, and empathy to make the commitment and build consensus excellence throughout.

Amsterdam Area, Netherlands

• Act as point of contact for incoming communication requests, from offices all over the world and ensuring all inquiries are responded to and directed to appropriate communication support.
• Production of creative assets such as campaign materials, presentations, flyers, infographics, etc.
• Develop a strong working relationship with all stakeholders for coordinating projects, events, and communication plans.
• Ownership of the knowledge base and make sure all content remains relevant and up to date.
• Put together and publish the weekly newsletters for all local offices

Amsterdam Area, Netherlands

• Create and oversee Vacation Rentals and Global Chains inventory
• Responsible for the integration of the Operations Team in internal communication platforms.
• Designed and developed strategic business plan objectives to be implemented in the offices worldwide, such as guidelines for local teams regarding operations processes.
• Monitored implementation timelines and flagged potential issues to be addressed.
• Program manager for the Booking Awards program, a program with a budget of over three million euros.

Lisboa

• Developed and implemented institutional and corporate communication plans.
• Implementation of the social solidarity program.
• Designed new policies and procedures for enhancing and support for the maintenance of organizational culture and employee morale.

• Event planning from start to finish -SILAN-Ibero Latin American Congress of neuroradiology.
• Collaborated with designers and the editorial team on marketing materials.
• Coordinated with internal business divisions, agencies, and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials.
• Developed innovative marketing and PR strategies.

• Communicated program statuses & results to team members through detailed reports & briefings.
• Resolved call center issues by analyzing problems, identifying optimal solutions & monitoring system performance.
• Established an effective organizational filing system, resulting in easy access to critical information & streamlined operations.

• Developed & executed strategic communication plans to enhance employee understanding of business priorities & key project initiatives, providing guidance to ensure process consistency.
• Established effective social media content & strategies to increase awareness of client's business & generate leads.
• Successfully organized retail marketing events from A to Z & created internal awareness campaigns.

Portugal & Spain

• Managed & executed annual communication & marketing tourism plans.
• Owned communication content on public-facing websites & internal channels.
• Project-managed programs & initiatives, including strategy proposals, events, calendars, asset development & budgets.
• Managed day-to-day relationships with external agencies, vendors & internal stakeholders.
• Defined & implemented effective institutional & corporate communication strategies.

• Managed internal and external communications and marketing activities.
• Managed trade shows, media buying and planning, sales promotions, and direct mail campaigns.
• Identified target audiences and developed marketing strategies to engage and retain them.
• Monitored marketing trends and analyzed data to optimize marketing campaigns.
• Developed and implemented marketing plans and budgets to meet business objectives.

• Forecasted and managed daily manpower requirements based on daily workload for Flight Crew Support.
• Developed and maintained relationships with key stakeholders, leveraging strong networking and interpersonal skills.
• Analyzed data and trends to optimize scheduling and resource allocation.
• Communicated effectively with flight crew and management to ensure smooth operations.
• Coordinated with multiple departments to ensure timely resolution of issues.

Graduate Specialization, Marketing And Communication

Business Administration And Management