Sofia Martinez Email & Phone Number

Los Angeles, California, United States

Creative Associate Project Manager utilizing knowledge of trade show planning and operations procedures to put together effective showrooms and experiential spaces. Adept at assessing needs and achieving clients’ marketing and promotional goals. Focused on managing efforts to ensure cost-effective trade show management.• Executed multiple toy fairs domestically and internationally in both settings: Remote and on-site. Including but not limited to:- LA Toy Fair - Nuremberg Toy Fair - Sales Summit - International Pool & Spa Show - ASTRA Marketplace and Academy • Led weekly meetings with brand managers, visual branding team & the experiential design team to devise and execute all marketing strategies, as well as working directly with our vendor ensuring the showroom can visually translate the marketing plan. • Prepared client invoices and processed payments while maintaining the budget tracker expenses up to date while sticking to approved budget. • Worked with partners to ensure all walkthroughs/ sales meetings taking place in the showroom had the resources necessary to succeed. • Managed all temp staff hired for showroom set up and walkthroughs. • Coordinated all event logistics while maintaining inventory of equipment and supplies for the showrooms up to date.• Prepared media decks to set up each show by category/ showroom.• Worked with 3rd party vendor to create showroom & brand recordings of our LA showroom gallery, as well as brand presentations for our international sales partners for LA Toy Fair and Sales Summit Events.

Los Angeles, California, United States

Creative Trade Show Senior Associate utilizing knowledge of trade show planning, experiential design, and operations procedures to put together effective showrooms. Adept at assessing needs and achieving clients’ marketing and promotional goals. Focused on coordinating efforts to ensure cost-effective trade show management.• Executed multiple toy fairs domestically and internationally in both settings: Remote and on-site• Worked with brand managers and teams to devise and execute all marketing strategies, ensuring the showroom can visually translate the marketing plan. • Prepared client invoices and processed payments while maintaining the budget tracker expenses up to date. • Worked with partners to ensure all walkthroughs/ sales meetings taking place in the showroom had the resources needed to succeed. • Coordinated all event logistics while maintaining inventory of equipment and supplies for the showrooms up to date.• Prepared media decks to set up each show by category/ showroom.

Los Angeles, California, United States

Implemented new merchandising approaches to actively increase revenue as well as establishing new backend product processes, impacting our website’s productivity and overselling issues. •Responsible for all sales plans and inventory allocation in online store. • Established new visual merchandising techniques, bringing revenue up from day one. • Researched and sourced apps to provide a new platform for automated sales, reducing live labor time by 65%. • Worked closely with the operations team to ensure all inventory was being accounted for and available online, as well as supporting the allocation team with sales reports, and creation of sales plans, and inventory allocation. • Performed product testing, ensuring all products will be ready for in time for all upcoming launches. • Assisted the design team by creating quarterly trend forecasting reports and contributing to product development.• By implementing new publishing and unpublishing methods on the backend of Shopify, overselling issues were reduced by 80%

Greater Los Angeles Area

Implemented sales programs, including Anime Expo and rewards program, impacting brand awareness. • Secured brand features in online outlets including TechCrunch and Mommy Blogs.• Contributed to revenue and increased number of crates and single SKU items ordered by establishing relationship between major retailers.• Researched and sourced vendor to provide platform for new rewards program, reducing cost by 50%. • Launched sales implementation during Anime Expo 2018 with 98% of investment recovered.• Collaborated with copywriting and design teams to ensure all email promo pushes were prepared and optimized. • Performed B2B sales presentations and product pitches to prospective businesses. • Served as event manager and project coordinator for company related events including post event follow-up to gather customer feedback.

Los Angeles, California

Created press and brand awareness through online engagement and traditional marketing approaches, charged with updating and engaging social media followers. • Placed brand in 15+ press and TV outlets such as NYT, Southern Bride Magazine, Huffington Post, CBS’ The Talk, and Gilmore Girls. • Organized 10+ strategic promotions in FY 2015-2018 including influencer marketing, increasing revenue by 20% with limited resources. • Created and implemented new premier dog pajama line, driving revenue increase of 10% annually.• Organized 6+ photo shoots, staying within budget and integrating images on social media and web.

Greater Los Angeles Area

Established, built and managed wholesale platform, creating sales and converting prospects to new accounts.• Closed major accounts on East Coast, increasing revenue 20%• Led sales team into settling booth for Atlanta Market in 2014, securing 50 new accounts and increased revenue by 15% • Managed, identified & sourced top sales accounts nationwide, with focus on East Coast & California.• Assisted design team by creating trend forecasting reports and contributing to product development.

Greater Los Angeles Area

• Led brainstorming & planning sessions, while spearheading all PR-related research efforts.• Tracked impact and created reports for key PR metrics; presented findings to board director.

Venice, Ca

• Responsible for daily posts/tweets to all applicable social media outlets. • Assisted in presenting to largest account during LA Fashion Week and contributed to development of marketing calendar.

Venice, California

• Responsible for daily posts/tweets to all applicable social media outlets.

High School Diploma, Humanities/Humanistic Studies

Merchandise Product Development

Merchandise Product Development